Brands in the answer
20
Marketplace share
0%
Independent-brand share
100%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Rare Beautyrarebeauty.com | 100% of answers | $45.00 | Claim | ||
2 | — | Este Lauderestelauder.com | 100% of answers | $83.00 | Claim | ||
3 | — | Dior Backstagediorbackstage.com | 100% of answers | $83.00 | Claim | ||
4 | — | Yves Saintyvessaint.com | 100% of answers | $110.00 | Claim | ||
5 | — | Huda Beautyhudabeauty.com | 100% of answers | $70.00 | Claim | ||
6 | — | MECCAmecca.com | 100% of answers | $43.00 | Claim | ||
7 | — | Harvey Norman Australiaharveynormanaustralia.com | 100% of answers | $17.00 | Claim | ||
8 | — | BIG Wbigw.com | 100% of answers | $15.99 | Claim | ||
9 | — | Woolworthswoolworths.com | 100% of answers | $15.00 | Claim | ||
10 | — | Myermyer.com | 100% of answers | $59.95 | Claim | ||
11 | — | IT Cosmeticsitcosmetics.com | 100% of answers | $44.00 | Claim | ||
12 | — | Giorgio Armanigiorgioarmani.com | 100% of answers | $124.00 | Claim | ||
13 | — | Lancôme Officiallancomeofficial.com | 100% of answers | $88.00 | Claim | ||
14 | — | Hourglass Vanishhourglassvanish.com | 100% of answers | $66.00 | Claim | ||
15 | — | Victoria Beckhamvictoriabeckham.com | 67% of answers | $185.00 | Claim | ||
16 | — | Haus Labshauslabs.com | 67% of answers | $85.00 | Claim | ||
17 | — | Sephorasephora.com | 67% of answers | $18.00 | Claim | ||
18 | — | Double Weardoublewear.com | 67% of answers | $83.00 | Claim | ||
19 | — | Artist Colorartistcolor.com | 67% of answers | $41.00 | Claim | ||
20 | — | INIKA Organicinikaorganic.com | 67% of answers | $75.00 | Claim |
7
Harvey Norman Australia
harveynormanaustralia.com100% of answers
Stability
Price
$17.00
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price20/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Australia. I want to buy makeup online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Makeup in other countries
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See exactly where you stand on this shelf — and what moves you up it.