Brands in the answer
20
Marketplace share
10%
Independent-brand share
90%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Erborian Italyerborianitaly.com | 100% of answers | €23.90 | Claim | ||
2 | — | Dior Foreverdiorforever.com | 100% of answers | €49.01 | Claim | ||
3 | — | Missha Mmissham.com | 100% of answers | €15.92 | Claim | ||
4 | — | IT Cosmeticsitcosmetics.com | 100% of answers | €31.60 | Claim | ||
5 | — | Rare Beautyrarebeauty.com | 100% of answers | €29.00 | Claim | ||
6 | — | Lookfantastic Italylookfantasticitaly.com | 100% of answers | €41.98 | Claim | ||
7 | — | Rimmel Multi-Taskerrimmelmultitasker.com | 100% of answers | €12.94 | Claim | ||
8 | — | Clinique Evencliniqueeven.com | 100% of answers | €29.50 | Claim | ||
9 | — | Sephorasephora.com | 100% of answers | €18.99 | Claim | ||
10 | — | Bontempo Profumibontempoprofumi.com | 100% of answers | €11.19 | Claim | ||
11 | — | Charlotte Tilburycharlottetilbury.com | 100% of answers | €38.00 | Claim | ||
12 | — | Too Facedtoofaced.com | 100% of answers | €37.00 | Claim | ||
13 | — | Essence Magicessencemagic.com | 100% of answers | €3.50 | Claim | ||
14 | — | Acqua e sapone onlineacquaesaponeonline.com | 100% of answers | €12.50 | Claim | ||
15 | — | Florenceflorence.com | 100% of answers | €15.00 | Claim | ||
16 | — | Kiko Milano ITkikomilanoit.com | 100% of answers | €5.70 | Claim | ||
17 | — | CorpoeCapellicorpoecapelli.com | 100% of answers | €10.50 | Claim | ||
18 | — | Top Farmaciatopfarmacia.com | 100% of answers | €21.90 | Claim | ||
19 | — | LAYLA COSMETICSlaylacosmetics.com | 100% of answers | €10.77 | Claim | ||
20 | — | SO'BiO ticsobiotic.com | 100% of answers | €12.67 | Claim |
14
Acqua e sapone online
acquaesaponeonline.com100% of answers
Stability
Price
€12.50
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price18/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Italy. I want to buy makeup online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
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See exactly where you stand on this shelf — and what moves you up it.