Brands in the answer
20
Marketplace share
5%
Independent-brand share
95%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Yankee Candleyankeecandle.com | 100% of answers | $7.50 | Claim | ||
2 | — | Official Aesopofficialaesop.com | 100% of answers | $66.00 | Claim | ||
3 | — | Green Angelgreenangel.com | 100% of answers | $13.28 | Claim | ||
4 | — | Diptyque Baiesdiptyquebaies.com | 100% of answers | $82.00 | Claim | ||
5 | — | Hotel Collectionhotelcollection.com | 100% of answers | $169.95 | Claim | ||
6 | — | DW Home Candlesdwhomecandles.com | 100% of answers | $18.00 | Claim | ||
7 | — | Byredo Coinbyredocoin.com | 100% of answers | $105.00 | Claim | ||
8 | — | Malie Organicsmalieorganics.com | 100% of answers | $165.00 | Claim | ||
9 | — | Homedics SereneScenthomedicsserenescent.com | 100% of answers | $19.99 | Claim | ||
10 | — | Nomad Home Co.nomadhomeco.com | 100% of answers | $76.00 | Claim | ||
11 | — | Scentimentscentiment.com | 100% of answers | $199.99 | Claim | ||
12 | — | AromaTecharomatech.com | 100% of answers | $69.00 | Claim | ||
13 | — | Vinevidavinevida.com | 100% of answers | $44.99 | Claim | ||
14 | — | The Magic Scentthemagicscent.com | 100% of answers | $98.95 | Claim | ||
15 | — | Selfridgesselfridges.com | 100% of answers | $58.00 | Claim | ||
16 | — | PinkStablepinkstable.com | 67% of answers | $28.00 | Claim | ||
17 | — | Real Irishrealirish.com | 67% of answers | $38.00 | Claim | ||
18 | — | DedCooldedcool.com | 100% of answers | $40.00 | Claim | ||
19 | — | Williams-Sonomawilliamssonoma.com | 67% of answers | $24.95 | Claim | ||
20 | — | Kathleen's of Donegalkathleensofdonegal.com | 67% of answers | $38.00 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price17/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Ireland. I want to buy fragrance home scent online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Fragrance Home Scent in other countries
Other categories in Ireland
Run a fragrance home scent store in Ireland?
See exactly where you stand on this shelf — and what moves you up it.