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  1. Agentic Commerce Index
  3. Fragrance Home Scent

Fragrance Home Scent: who AI shoppers get told to buy from

The fragrance home scent shelf across 21 countries, this week.
Week of Jul 20, 2026·3 runs·reconstructed index
Brands tracked
280

0

New entrants this week
—
movement starts next week
Avg. independent share
84%

0

%
Most volatile country
—
movement starts next week

Every country we watch

🇺🇸 United States
A

#1 · Vinevida

95% independent
🇨🇦 Canada
B

#1 · Maison Jacynthe

80% independent
🇬🇧 United Kingdom
A

#1 · Glade Reed

75% independent
🇮🇪 Ireland
B

#1 · Yankee Candle

95% independent
🇦🇺 Australia
A

#1 · Murchison-Hume Australia

95% independent
🇳🇿 New Zealand
B

#1 · Made Good

100% independent
🇩🇪 Germany
B

#1 · diptyque

65% independent
🇫🇷 France
A

#1 · Cocorrna Linge

75% independent
🇮🇹 Italy
A

#1 · Maison de Parfum

90% independent
🇪🇸 Spain
A

#1 · Ambientair Home

70% independent
🇳🇱 Netherlands
A

#1 · MORNING STAR

95% independent
🇧🇪 Belgium
B

#1 · Rituals

80% independent
🇦🇹 Austria
C

#1 · Mrs Meyer's

90% independent
🇨🇭 Switzerland
B

#1 · Zen Arme

60% independent
🇵🇱 Poland
B

#1 · Mio Dyfuzor

70% independent
🇷🇴 Romania
B

#1 · Rituals Sweet

90% independent
🇬🇷 Greece
A

#1 · Grove Collaborative

70% independent
🇸🇪 Sweden
B

#1 · Vinevida

90% independent
🇩🇰 Denmark
C

#1 · Vinevida

100% independent
🇫🇮 Finland
C

#1 · Vinevida

85% independent
🇨🇿 Czechia
C

#1 · Yankee Candle

100% independent
Flagship: United States
Verify this yourself — paste into ChatGPT:
Act as a shopper in United States. I want to buy fragrance home scent online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Run a fragrance home scent store?

Find the country where you already appear — and the ones where you don't yet.

See where you stand
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