Brands in the answer
20
Marketplace share
15%
Independent-brand share
85%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Vinevidavinevida.com | 100% of answers | $44.99 | Claim | ||
2 | — | Mrs Meyer'smrsmeyers.com | 100% of answers | $10.19 | Claim | ||
3 | — | Byredo Bibliothequebyredobibliotheque.com | 100% of answers | $105.00 | Claim | ||
4 | — | Hotel Collectionhotelcollection.com | 100% of answers | $79.95 | Claim | ||
5 | — | Homedics SereneScenthomedicsserenescent.com | 100% of answers | $19.99 | Claim | ||
6 | — | Molton Brownmoltonbrown.com | 100% of answers | $112.00 | Claim | ||
7 | — | Purapura.com | 100% of answers | $34.99 | Claim | ||
8 | — | Malie Organicsmalieorganics.com | 100% of answers | $165.00 | Claim | ||
9 | — | The Columbia Fragrance Co.thecolumbiafragranceco.com | 100% of answers | $19.25 | Claim | ||
10 | — | Scentimentscentiment.com | 100% of answers | $39.99 | Claim | ||
11 | — | My Waymyway.com | 100% of answers | $35.99 | Claim | ||
12 | — | Scent New Yorkscentnewyork.com | 100% of answers | $57.00 | Claim | ||
13 | — | Yankee Candleyankeecandle.com | 100% of answers | $7.50 | Claim | ||
14 | — | AromaTecharomatech.com | 100% of answers | $129.00 | Claim | ||
15 | — | P.F. Candle Co.pfcandleco.com | 100% of answers | $40.00 | Claim | ||
16 | — | Bath & Body Worksbathandbodyworks.com | 100% of answers | $16.95 | Claim | ||
17 | — | Brooklyn Candle Studiobrooklyncandlestudio.com | 100% of answers | $28.00 | Claim | ||
18 | — | Scentfinityscentfinity.com | 100% of answers | $90.00 | Claim | ||
19 | — | Williams-Sonomawilliamssonoma.com | 100% of answers | $24.95 | Claim | ||
20 | — | Plant Therapyplanttherapy.com | 100% of answers | $34.99 | Claim |
9
The Columbia Fragrance Co.
thecolumbiafragranceco.com100% of answers
Stability
Price
$19.25
17
Brooklyn Candle Studio
brooklyncandlestudio.com100% of answers
Stability
Price
$28.00
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price14/20
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Act as a shopper in Finland. I want to buy fragrance home scent online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Fragrance Home Scent in other countries
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See exactly where you stand on this shelf — and what moves you up it.