Brands in the answer
20
Marketplace share
5%
Independent-brand share
95%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | K18 Leave-Ink18leavein.com | 100% of answers | $29.00 | Claim | ||
2 | — | Color Wowcolorwow.com | 100% of answers | $12.00 | Claim | ||
3 | — | OLAPLEXolaplex.com | 100% of answers | $86.00 | Claim | ||
4 | — | Monday Haircaremondayhaircare.com | 100% of answers | $10.00 | Claim | ||
5 | — | Amika Superamikasuper.com | 100% of answers | $72.00 | Claim | ||
6 | — | L'angelange.com | 100% of answers | $24.00 | Claim | ||
7 | — | Living Prooflivingproof.com | 100% of answers | $39.00 | Claim | ||
8 | — | Fentyfenty.com | 100% of answers | $32.00 | Claim | ||
9 | — | Macy'smacys.com | 100% of answers | $30.00 | Claim | ||
10 | — | Moroccanoilmoroccanoil.com | 100% of answers | $20.00 | Claim | ||
11 | — | Fructis Sleekfructissleek.com | 100% of answers | $7.99 | Claim | ||
12 | — | OUAIouai.com | 100% of answers | $34.00 | Claim | ||
13 | — | Verb Productsverbproducts.com | 100% of answers | $27.00 | Claim | ||
14 | — | Amika Hydroamikahydro.com | 100% of answers | $14.00 | Claim | ||
15 | — | Olaplex Hairolaplexhair.com | 100% of answers | $24.56 | Claim | ||
16 | — | Gisougisou.com | 100% of answers | $25.00 | Claim | ||
17 | — | Kerastasekerastase.com | 100% of answers | $98.00 | Claim | ||
18 | — | Bask & Lather Cobaskandlatherco.com | 100% of answers | $131.99 | Claim | ||
19 | — | GK Hairgkhair.com | 100% of answers | $209.58 | Claim | ||
20 | — | Routine Wellnessroutinewellness.com | 100% of answers | $49.99 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price20/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Finland. I want to buy haircare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Haircare in other countries
Other categories in Finland
Run a haircare store in Finland?
See exactly where you stand on this shelf — and what moves you up it.