Brands in the answer
20
Marketplace share
30%
Independent-brand share
70%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | H&Mhandm.com | 100% of answers | $15.99 | Claim | ||
2 | — | Threshold Largethresholdlarge.com | 100% of answers | $35.00 | Claim | ||
3 | — | Pottery Barnpotterybarn.com | 100% of answers | $99.00 | Claim | ||
4 | — | Better Homesbetterhomes.com | 100% of answers | $18.96 | Claim | ||
5 | — | Anthropologieanthropologie.com | 100% of answers | $68.00 | Claim | ||
6 | — | Homefyhomefy.com | 100% of answers | $64.36 | Claim | ||
7 | — | Gold Shelfgoldshelf.com | 100% of answers | $59.99 | Claim | ||
8 | — | Sonoma Goodssonomagoods.com | 100% of answers | $9.59 | Claim | ||
9 | — | Tag Ambertagamber.com | 100% of answers | $33.99 | Claim | ||
10 | — | Astoria Grandastoriagrand.com | 100% of answers | $36.99 | Claim | ||
11 | — | Bed Bath & Beyondbedbathandbeyond.com | 100% of answers | $65.35 | Claim | ||
12 | — | Sagebrook Homesagebrookhome.com | 100% of answers | $139.85 | Claim | ||
13 | — | Livabliss Spartalivablisssparta.com | 100% of answers | $168.00 | Claim | ||
14 | — | Lulu and Georgialuluandgeorgia.com | 100% of answers | $154.00 | Claim | ||
15 | — | Room Essentialsroomessentials.com | 100% of answers | $12.00 | Claim | ||
16 | — | CB2cb2.com | 67% of answers | $229.00 | Claim | ||
17 | — | City Furniturecityfurniture.com | 100% of answers | $24.95 | Claim | ||
18 | — | MoMA Designmomadesign.com | 67% of answers | $25.00 | Claim | ||
19 | — | English Elmenglishelm.com | 100% of answers | $59.99 | Claim | ||
20 | — | At Homeathome.com | 100% of answers | $39.99 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price15/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Finland. I want to buy home decor online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Home Decor in other countries
Other categories in Finland
Run a home decor store in Finland?
See exactly where you stand on this shelf — and what moves you up it.