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  1. Agentic Commerce Index
  2. Home Decor
  3. United Kingdom

Who AI recommends: Home Decor in United Kingdom

Week of Jul 20, 2026·3 runs·reconstructed index
Brands in the answer
20

0

Marketplace share
35%

0

%
Independent-brand share
65%

0

%
Baseline week — first reading

These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.

The shelf this week

#MoveBrandShare of answerStabilityPrice12 wkClaim
1
—
Hand Wall
handwall.com
100% of answers

£26.99

Claim
2
—
West Elm
westelm.com
100% of answers

£23.20

Claim
3
—
Bag And Bones
bagandbones.com
100% of answers

£89.00

Claim
4
—
Art
art.com
100% of answers

£33.60

Claim
5
—
ZICOTO
zicoto.com
100% of answers

£23.82

Claim
6
—
Dunelm
dunelm.com
100% of answers

£30.00

Claim
7
—
Oliver Bonas
oliverbonas.com
100% of answers

£14.50

Claim
8
—
Steel Mill
steelmill.com
100% of answers

£26.00

Claim
9
—
Homebase
homebase.com
100% of answers

£5.99

Claim
10
—
Next
next.com
100% of answers

£34.00

Claim
11
—
Black Country Metal Works
blackcountrymetalworks.com
100% of answers

£30.00

Claim
12
—
The Range
therange.com
100% of answers

£24.99

Claim
13
—
Shropshire Design
shropshiredesign.com
100% of answers

£53.25

Claim
14
—
KILELI Home
kilelihome.com
100% of answers

£52.00

Claim
15
—
John Lewis & Partners
johnlewisandpartners.com
100% of answers

£30.00

Claim
16
—
OCIOLI Moon
ociolimoon.com
100% of answers

£14.60

Claim
17
—
Perch & Parrow
perchandparrow.com
67% of answers

£55.00

Claim
18
—
Homary
homary.com
67% of answers

£129.99

Claim
19
—
Book-Shaped Flower
bookshapedflower.com
100% of answers

£21.55

Claim
20
—
Debenhams
debenhams.com
67% of answers

£6.99

Claim
1
Hand Wall
handwall.com
—
100% of answers
Stability
Price

£26.99

Is this your store?
2
West Elm
westelm.com
—
100% of answers
Stability
Price

£23.20

Is this your store?
3
Bag And Bones
bagandbones.com
—
100% of answers
Stability
Price

£89.00

Is this your store?
4
Art
art.com
—
100% of answers
Stability
Price

£33.60

Is this your store?
5
ZICOTO
zicoto.com
—
100% of answers
Stability
Price

£23.82

Is this your store?
6
Dunelm
dunelm.com
—
100% of answers
Stability
Price

£30.00

Is this your store?
7
Oliver Bonas
oliverbonas.com
—
100% of answers
Stability
Price

£14.50

Is this your store?
8
Steel Mill
steelmill.com
—
100% of answers
Stability
Price

£26.00

Is this your store?
9
Homebase
homebase.com
—
100% of answers
Stability
Price

£5.99

Is this your store?
10
Next
next.com
—
100% of answers
Stability
Price

£34.00

Is this your store?
11
Black Country Metal Works
blackcountrymetalworks.com
—
100% of answers
Stability
Price

£30.00

Is this your store?
12
The Range
therange.com
—
100% of answers
Stability
Price

£24.99

Is this your store?
13
Shropshire Design
shropshiredesign.com
—
100% of answers
Stability
Price

£53.25

Is this your store?
14
KILELI Home
kilelihome.com
—
100% of answers
Stability
Price

£52.00

Is this your store?
15
John Lewis & Partners
johnlewisandpartners.com
—
100% of answers
Stability
Price

£30.00

Is this your store?
16
OCIOLI Moon
ociolimoon.com
—
100% of answers
Stability
Price

£14.60

Is this your store?
17
Perch & Parrow
perchandparrow.com
—
67% of answers
Stability
Price

£55.00

Is this your store?
18
Homary
homary.com
—
67% of answers
Stability
Price

£129.99

Is this your store?
19
Book-Shaped Flower
bookshapedflower.com
—
100% of answers
Stability
Price

£21.55

Is this your store?
20
Debenhams
debenhams.com
—
67% of answers
Stability
Price

£6.99

Is this your store?
Observed
The answer is mechanical
20/20
have a product image
20/20
publish a machine-readable price
10/20
carry a star rating
These are attributes that co-occur with appearing — not a ranking we assign. Price unknown is shown as “—”, never as free.
Verify this yourself — paste into ChatGPT:
Act as a shopper in United Kingdom. I want to buy home decor online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Home Decor in other countries
🇺🇸 United States🇨🇦 Canada🇮🇪 Ireland🇦🇺 Australia🇳🇿 New Zealand
Other categories in United Kingdom
SkincareNail CareMakeupHaircarePersonal CareFragrance Home Scent
Run a home decor store in United Kingdom?

See exactly where you stand on this shelf — and what moves you up it.

See where you stand
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