Brands in the answer
20
Marketplace share
10%
Independent-brand share
90%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Vinevidavinevida.com | 100% of answers | $314.99 | Claim | ||
2 | — | Yankee Candleyankeecandle.com | 100% of answers | $7.50 | Claim | ||
3 | — | Aroma360aroma360.com | 100% of answers | $54.95 | Claim | ||
4 | — | Aura Houseaurahouse.com | 100% of answers | $40.00 | Claim | ||
5 | — | Official Aesopofficialaesop.com | 100% of answers | $66.00 | Claim | ||
6 | — | Homedics SereneScenthomedicsserenescent.com | 100% of answers | $19.99 | Claim | ||
7 | — | Cos Barcosbar.com | 100% of answers | $34.30 | Claim | ||
8 | — | The Columbia Fragrance Co.thecolumbiafragranceco.com | 100% of answers | $19.25 | Claim | ||
9 | — | Scentfinityscentfinity.com | 100% of answers | $90.00 | Claim | ||
10 | — | Diptyquediptyque.com | 100% of answers | $90.00 | Claim | ||
11 | — | Hotel Collectionhotelcollection.com | 100% of answers | $39.95 | Claim | ||
12 | — | AromaTecharomatech.com | 100% of answers | $69.00 | Claim | ||
13 | — | Nomad Home Co.nomadhomeco.com | 100% of answers | $76.00 | Claim | ||
14 | — | Bath & Body Worksbathandbodyworks.com | 100% of answers | $8.95 | Claim | ||
15 | — | Molton Brownmoltonbrown.com | 100% of answers | $112.00 | Claim | ||
16 | — | CandleSciencecandlescience.com | 100% of answers | $27.92 | Claim | ||
17 | — | Scentimentscentiment.com | 100% of answers | $39.99 | Claim | ||
18 | — | My Waymyway.com | 100% of answers | $35.99 | Claim | ||
19 | — | Glasshouse Fragrances USAglasshousefragrancesusa.com | 100% of answers | $50.00 | Claim | ||
20 | — | Penny & Rosepennyandrose.com | 100% of answers | $150.00 | Claim |
8
The Columbia Fragrance Co.
thecolumbiafragranceco.com100% of answers
Stability
Price
$19.25
19
Glasshouse Fragrances USA
glasshousefragrancesusa.com100% of answers
Stability
Price
$50.00
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price17/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Sweden. I want to buy fragrance home scent online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Fragrance Home Scent in other countries
Other categories in Sweden
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See exactly where you stand on this shelf — and what moves you up it.