Brands in the answer
20
Marketplace share
15%
Independent-brand share
85%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | rhode skinrhodeskin.com | 100% of answers | $117.00 | Claim | ||
2 | — | The Ordinarytheordinary.com | 100% of answers | $9.90 | Claim | ||
3 | — | Tatchatatcha.com | 100% of answers | $25.00 | Claim | ||
4 | — | SkinCeuticalsskinceuticals.com | 100% of answers | $407.00 | Claim | ||
5 | — | Summer Fridayssummerfridays.com | 100% of answers | $13.80 | Claim | ||
6 | — | Drunk Elephantdrunkelephant.com | 100% of answers | $44.99 | Claim | ||
7 | — | E.l.f Hydratedelfhydrated.com | 67% of answers | $21.00 | Claim | ||
8 | — | Beautybeauty.com | 67% of answers | $30.00 | Claim | ||
9 | — | DRMTLGY's Anti-Agingdrmtlgysantiaging.com | 100% of answers | $109.50 | Claim | ||
10 | — | Skin1004 Madagascarskin1004madagascar.com | 67% of answers | $16.39 | Claim | ||
11 | — | Macy's Dew-ingmacysdewing.com | 67% of answers | $24.75 | Claim | ||
12 | — | Glow Recipeglowrecipe.com | 67% of answers | $14.40 | Claim | ||
13 | — | Typologytypology.com | 100% of answers | $120.70 | Claim | ||
14 | — | Peach & Lilypeachandlily.com | 67% of answers | $69.00 | Claim | ||
15 | — | medicube.usmedicubeus.com | 67% of answers | $79.00 | Claim | ||
16 | — | Meaningfulmeaningful.com | 67% of answers | $79.95 | Claim | ||
17 | — | Estée Lauderesteelauder.com | 67% of answers | $258.00 | Claim | ||
18 | — | Kiehl'skiehls.com | 67% of answers | $39.00 | Claim | ||
19 | — | LANEIGE Resetlaneigereset.com | 67% of answers | $34.00 | Claim | ||
20 | — | Bubble Skincarebubbleskincare.com | 67% of answers | $24.97 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price18/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Sweden. I want to buy skincare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Skincare in other countries
Other categories in Sweden
Run a skincare store in Sweden?
See exactly where you stand on this shelf — and what moves you up it.