Brands in the answer
20
Marketplace share
5%
Independent-brand share
95%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Gisou Honeygisouhoney.com | 100% of answers | $25.00 | Claim | ||
2 | — | Living Prooflivingproof.com | 100% of answers | $39.00 | Claim | ||
3 | — | Gisougisou.com | 100% of answers | $25.00 | Claim | ||
4 | — | Kerastasekerastase.com | 100% of answers | $62.00 | Claim | ||
5 | — | Krastase Nutritivekrastasenutritive.com | 67% of answers | $32.00 | Claim | ||
6 | — | Olaplex No.7olaplexno7.com | 67% of answers | $23.30 | Claim | ||
7 | — | Moroccanoilmoroccanoil.com | 67% of answers | $20.00 | Claim | ||
8 | — | OLAPLEXolaplex.com | 67% of answers | $172.00 | Claim | ||
9 | — | Monday Haircaremondayhaircare.com | 67% of answers | $10.00 | Claim | ||
10 | — | Fenty Beautyfentybeauty.com | 67% of answers | $49.00 | Claim | ||
11 | — | Necessairenecessaire.com | 67% of answers | $60.00 | Claim | ||
12 | — | OUAI Detoxouaidetox.com | 67% of answers | $34.00 | Claim | ||
13 | — | K18 Damagedk18damaged.com | 67% of answers | $50.00 | Claim | ||
14 | — | Amika Signatureamikasignature.com | 67% of answers | $30.00 | Claim | ||
15 | — | Color Wowcolorwow.com | 67% of answers | $26.00 | Claim | ||
16 | — | OUAIouai.com | 67% of answers | $38.00 | Claim | ||
17 | — | GK Hairgkhair.com | 67% of answers | $515.00 | Claim | ||
18 | — | Bumble & Bumblebumbleandbumble.com | 67% of answers | $24.00 | Claim | ||
19 | — | Design Essentialsdesignessentials.com | 67% of answers | $14.00 | Claim | ||
20 | — | Virtue Labsvirtuelabs.com | 67% of answers | $50.00 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price20/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Sweden. I want to buy haircare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Haircare in other countries
Other categories in Sweden
Run a haircare store in Sweden?
See exactly where you stand on this shelf — and what moves you up it.