Brands in the answer
20
Marketplace share
20%
Independent-brand share
80%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Kosmetykkosmetyk.com | 100% of answers | €24.60 | Claim | ||
2 | — | The Ordinarytheordinary.com | 100% of answers | €8.45 | Claim | ||
3 | — | Biotherm Laitbiothermlait.com | 100% of answers | €16.35 | Claim | ||
4 | — | Elizabeth Ardenelizabetharden.com | 100% of answers | €14.00 | Claim | ||
5 | — | Love my Pharmalovemypharma.com | 100% of answers | €11.26 | Claim | ||
6 | — | Sakura Gesichtspflegesakuragesichtspflege.com | 100% of answers | €15.99 | Claim | ||
7 | — | NIVEA Reichhaltigeniveareichhaltige.com | 100% of answers | €6.89 | Claim | ||
8 | — | CeraVe BLEMISHceraveblemish.com | 100% of answers | €9.95 | Claim | ||
9 | — | Summersaver Anti-Wundreib-Sticksummersaverantiwundreibstick.com | 100% of answers | €16.95 | Claim | ||
10 | — | Braun Epiliererbraunepilierer.com | 100% of answers | €66.99 | Claim | ||
11 | — | WR-Productswrproducts.com | 100% of answers | €35.99 | Claim | ||
12 | — | The Bodythebody.com | 100% of answers | €18.59 | Claim | ||
13 | — | baslerbeautybaslerbeauty.com | 100% of answers | €6.68 | Claim | ||
14 | — | Lookfantasticlookfantastic.com | 100% of answers | €36.80 | Claim | ||
15 | — | La Cigalelacigale.com | 100% of answers | €6.95 | Claim | ||
16 | — | Silk Hawaiiansilkhawaiian.com | 100% of answers | €12.35 | Claim | ||
17 | — | AXE Bodysprayaxebodyspray.com | 100% of answers | €39.99 | Claim | ||
18 | — | Isdin Ureadinisdinureadin.com | 100% of answers | €29.99 | Claim | ||
19 | — | Sephorasephora.com | 100% of answers | €8.45 | Claim | ||
20 | — | iS CLINICALisclinical.com | 100% of answers | €188.00 | Claim |
6
Sakura Gesichtspflege
sakuragesichtspflege.com100% of answers
Stability
Price
€15.99
9
Summersaver Anti-Wundreib-Stick
summersaverantiwundreibstick.com100% of answers
Stability
Price
€16.95
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price18/20
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See exactly where you stand on this shelf — and what moves you up it.
