Brands in the answer
20
Marketplace share
15%
Independent-brand share
85%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Macy's Dew-ingmacysdewing.com | 100% of answers | $24.75 | Claim | ||
2 | — | Honey Pothoneypot.com | 100% of answers | $10.39 | Claim | ||
3 | — | Laneigelaneige.com | 100% of answers | $32.10 | Claim | ||
4 | — | Summer Fridayssummerfridays.com | 100% of answers | $34.00 | Claim | ||
5 | — | The Agetheage.com | 100% of answers | $33.00 | Claim | ||
6 | — | Kiehl's Bestkiehlsbest.com | 100% of answers | $70.00 | Claim | ||
7 | — | Dermalogicadermalogica.com | 100% of answers | $39.50 | Claim | ||
8 | — | SK-II Piteraskiipitera.com | 100% of answers | $99.00 | Claim | ||
9 | — | Youth Toyouthto.com | 100% of answers | $65.00 | Claim | ||
10 | — | Personal Daypersonalday.com | 100% of answers | $39.00 | Claim | ||
11 | — | rhode skinrhodeskin.com | 100% of answers | $117.00 | Claim | ||
12 | — | The INKEYtheinkey.com | 100% of answers | $24.00 | Claim | ||
13 | — | Hanni Splashhannisplash.com | 100% of answers | $37.00 | Claim | ||
14 | — | of Dermstoreofdermstore.com | 100% of answers | $75.00 | Claim | ||
15 | — | The Ordinarytheordinary.com | 100% of answers | $19.90 | Claim | ||
16 | — | Sephora Favoritessephorafavorites.com | 67% of answers | $29.40 | Claim | ||
17 | — | d' Albadalba.com | 67% of answers | $24.00 | Claim | ||
18 | — | Drunk Elephantdrunkelephant.com | 100% of answers | $65.00 | Claim | ||
19 | — | Thethe.com | 67% of answers | $21.70 | Claim | ||
20 | — | Meaningfulmeaningful.com | 100% of answers | $79.95 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price20/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Denmark. I want to buy personal care online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Personal Care in other countries
Other categories in Denmark
Run a personal care store in Denmark?
See exactly where you stand on this shelf — and what moves you up it.