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  1. Merchants
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  3. Index
  4. Hilma

Hilma

Not yet Agent Ready · 30/100
hilma.co
US

United States

Health & Wellness
Shopify
Agent checkout ready
(78)

Hilma fills medicine cabinets with natural remedies that actually work.

Looking to buy products or deals from Hilma?

Shop live deals across Hilma and thousands of stores with an AI agent.

Visit on xpay.deals

Can an AI agent buy from Hilma today?

Hilma’s agent-readiness across the seven things autonomous shopping agents check.

30/100

Not yet Agent Ready
ProductOfferCatalogFreshnessRichImageAgentAgent

Product JSON-LD

0 · weight 18

Offer clarity

0 · weight 16

Catalog feed quality

39 · weight 16

Freshness and inventory

94 · weight 14

Rich PDP schema

0 · weight 12

Image and media

45 · weight 8

Agent commerce surface

9 · weight 9

Agent accessibility

95 · weight 7
The one change that lifts Hilma most

Emit a Product JSON-LD block on every PDP with name, sku/gtin, description and image[].

How AI agents see Hilma

What xpay has indexed about this store for AI shopping agents.

20

Products indexed

2

Categories

100

SKUs

$30

Median price

14% off

Top deal

10

Live deals tracked
Live deal depth
Distribution of discounts agents can see right now
3
1–20%
21–40%
1
41–60%
61–80%
81%+
What Hilma sells

standard

3

Insurance

1

A sample of the catalogue agents see

Indexed from Hilma. Shoppers browse and buy these on xpay.deals.

Debloat + Digest Bundle
-15%
Bestsellers Bundle
-14%
Dairy + Gluten Digestive Enzymes
Occasional Constipation Relief*
Sleep Support*
Gas + Bloat Relief*

What claiming Hilma unlocks

This page already adds value unclaimed. Claiming turns the backlink followed and hands you the controls.

Now (unclaimed)Claimed
How agents describe you

From public storefront only

You edit catalogue, pricing & policies

Your store on xpay

Standard listing

Verified merchant — trusted link to your site

Deals feed on xpay.deals

Aggregated automatically

You own and update it

Agent checkout

Whatever your storefront exposes

Direct checkout inside ChatGPT, Claude, Perplexity

Profile cost

Listed for free

Free + priority support

OWN THIS STORE?

Is Hilma your store?

Claim it to verify ownership, correct your catalogue and pricing, and turn on agent checkout — listing is free.

Your path towards getting to 100% Agentic Commerce Readiness.
How it works

Founded 2020 in New York, New York, United States

14 employees (11-50) · Health, Wellness & Fitness industry

Latest: Merger / Acquisition · Nov 2022 · Total funding: $7.08M

Subsidiary of BIOCODEX (biocodex.com)

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Hilma is a health and wellness company based in Brooklyn, New York, founded in 2018 by Lily, Nina, and Hilary. The company specializes in natural, science-backed remedies for everyday health issues, including digestive health, sleep support, immune function, and tension relief. Hilma redefines over-the-counter medicine by using clean, non-toxic, plant-based ingredients that are clinically tested and free from harmful additives. The company launched its products in January 2020 after two years of research with a team of scientists and herbalists. Hilma emphasizes transparency and inclusivity,…

Hilma and similar stores

A neutral side-by-side of stores with comparable catalogues, based on what agents can see today. For information only.

StoreCategoryAgent readinessMedian priceAgent checkoutLive deals
Hilma
This store

Health & Wellness

30
Not yet Agent Ready

$30

10

Pulsetto

Health & Wellness

33
Not yet Agent Ready

$45

8

Hiya

Health & Wellness

31
Not yet Agent Ready

$30

8

Nat Pat

Health & Wellness

29
Not yet Agent Ready

$36

8

Dream Recovery

Health & Wellness

30
Not yet Agent Ready

$60

8

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Frequently asked questions

It is a deterministic score across seven things autonomous shopping agents check — catalogue visibility, structured feed quality, live-deal freshness, discount depth vs comparable stores, agent checkout readiness, discoverability, and merchant control. We compute it from what is publicly observable about the storefront; no private data is used.

Pricing, stock, and live deals are refreshed on a regular cadence and shown with the date observed. The agent-readiness assessment only changes when the store’s underlying dynamics meaningfully change, so the narrative stays stable between routine refreshes.

Positively, yes. Claiming verifies ownership and turns both the xpay.sh agent-ready-index link and the xpay.deals store-page link to your site into followed backlinks — two dofollow signals from established domains. It does not change anything on your own storefront directly.

This is an independent agent-readiness profile compiled by xpay from public information, similar to a directory listing. It exists to help shoppers and AI agents, and to let Hilma claim and control how agents see them.

Yes. Claiming the profile lets you correct catalogue, pricing, and policy details. If you would prefer not to be listed, you can request removal from the claim flow.

Explore the Merchant Agent-Ready Index

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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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