Nursem formulates a range of skincare products developed with nurses to combat the effects of relentless hand-washing
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Shop live deals across Nursem and thousands of stores with an AI agent.
Can an AI agent buy from Nursem today?
Nursem’s agent-readiness across the seven things autonomous shopping agents check.
30/100
Product JSON-LD
Offer clarity
Catalog feed quality
Freshness and inventory
Rich PDP schema
Image and media
Agent commerce surface
Agent accessibility
The one change that lifts Nursem most
Emit a Product JSON-LD block on every PDP with name, sku/gtin, description and image[].
How AI agents see Nursem
What xpay has indexed about this store for AI shopping agents.
27
Products indexed6
Categories—
SKUs—
Median price20% off
Top deal14
Live deals trackedLive deal depth
Distribution of discounts agents can see right nowWhat Nursem sells
Sets
11Hand Cream
7Hand Wash
4Body Balm
2Multi-use Balm
2Gift set
1A sample of the catalogue agents see
Indexed from Nursem. Shoppers browse and buy these on xpay.deals.
What claiming Nursem unlocks
This page already adds value unclaimed. Claiming turns the backlink followed and hands you the controls.
| Now (unclaimed) | Claimed | |
|---|---|---|
How agents describe you | From public storefront only | You edit catalogue, pricing & policies |
Your store on xpay | Standard listing | Verified merchant — trusted link to your site |
Deals feed on xpay.deals | Aggregated automatically | You own and update it |
Agent checkout | Whatever your storefront exposes | Direct checkout inside ChatGPT, Claude, Perplexity |
Profile cost | Listed for free | Free + priority support |
Is Nursem your store?
Claim it to verify ownership, correct your catalogue and pricing, and turn on agent checkout — listing is free.
Your path towards getting to 100% Agentic Commerce Readiness.
Founded 2012 in Newcastle upon Tyne, England, United Kingdom
11 employees (11-50) · Health, Wellness & Fitness industry
Latest: Seed · $870K · Oct 2023 · Total funding: $870K
Nursem is a UK-based skincare brand founded in 2012 by pediatric intensive care nurse Antonia Philp and her husband Jonny Philp. The brand specializes in nourishing hand care products designed for dry, sensitive, and hardworking skin. Nursem's development process involved collaboration with British nurses and laboratories, resulting in effective, natural skincare solutions. Their flagship product, the Nursem Caring Hand Cream, is known for its gentle, hydrating ingredients and is available in multiple sizes. The company is committed to social responsibility through the Nursem Promise, donatin…
Nursem and similar stores
A neutral side-by-side of stores with comparable catalogues, based on what agents can see today. For information only.
| Store | Category | Agent readiness | Median price | Agent checkout | Live deals |
|---|---|---|---|---|---|
NursemThis store | Skin Care | 30Not yet Agent Ready | — | — | 14 |
Skin Care | 30Not yet Agent Ready | $31 | 8 | ||
Skin Care | 30Not yet Agent Ready | — | — | 8 | |
Skin Care | 31Not yet Agent Ready | — | — | 1 | |
Skin Care | 30Not yet Agent Ready | — | — | 8 |
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Frequently asked questions
It is a deterministic score across seven things autonomous shopping agents check — catalogue visibility, structured feed quality, live-deal freshness, discount depth vs comparable stores, agent checkout readiness, discoverability, and merchant control. We compute it from what is publicly observable about the storefront; no private data is used.
Pricing, stock, and live deals are refreshed on a regular cadence and shown with the date observed. The agent-readiness assessment only changes when the store’s underlying dynamics meaningfully change, so the narrative stays stable between routine refreshes.
Positively, yes. Claiming verifies ownership and turns both the xpay.sh agent-ready-index link and the xpay.deals store-page link to your site into followed backlinks — two dofollow signals from established domains. It does not change anything on your own storefront directly.
This is an independent agent-readiness profile compiled by xpay from public information, similar to a directory listing. It exists to help shoppers and AI agents, and to let Nursem claim and control how agents see them.
Yes. Claiming the profile lets you correct catalogue, pricing, and policy details. If you would prefer not to be listed, you can request removal from the claim flow.
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