Prima
United States
PRIMA creates premium stress-relief products focused on wellness and backed by science.
Looking to buy products or deals from Prima?
Shop live deals across Prima and thousands of stores with an AI agent.
Can an AI agent buy from Prima today?
Prima’s agent-readiness across the seven things autonomous shopping agents check.
30/100
Product JSON-LD
Offer clarity
Catalog feed quality
Freshness and inventory
Rich PDP schema
Image and media
Agent commerce surface
Agent accessibility
The one change that lifts Prima most
Emit a Product JSON-LD block on every PDP with name, sku/gtin, description and image[].
How AI agents see Prima
What xpay has indexed about this store for AI shopping agents.
12
Products indexed6
Categories91
SKUs$29
Median price—
Top deal6
Live deals trackedLive deal depth
Distribution of discounts agents can see right nowNo live markdowns tracked at the moment.
What Prima sells
Body
4Accessories
2Beauty
1Insurance
1Shirts & Tops
1Gift Cards
1A sample of the catalogue agents see
Indexed from Prima. Shoppers browse and buy these on xpay.deals.
What claiming Prima unlocks
This page already adds value unclaimed. Claiming turns the backlink followed and hands you the controls.
| Now (unclaimed) | Claimed | |
|---|---|---|
How agents describe you | From public storefront only | You edit catalogue, pricing & policies |
Your store on xpay | Standard listing | Verified merchant — trusted link to your site |
Deals feed on xpay.deals | Aggregated automatically | You own and update it |
Agent checkout | Whatever your storefront exposes | Direct checkout inside ChatGPT, Claude, Perplexity |
Profile cost | Listed for free | Free + priority support |
Is Prima your store?
Claim it to verify ownership, correct your catalogue and pricing, and turn on agent checkout — listing is free.
Your path towards getting to 100% Agentic Commerce Readiness.
Founded 2018 in Santa Monica, California, United States
110 employees (51-200) · Health, Wellness & Fitness industry
Latest: Merger / Acquisition · Feb 2025 · Total funding: $12.50M
Prima is a wellness brand that focuses on whole body health through plant-based skincare, body care, and supplements. Founded in 2018 by Christopher Gavigan, Jessica Assaf, and Laurel Angelica Myers, the company uses organic hemp CBD and functional botanicals to address stress and other health issues. Prima emphasizes sustainability, transparency, and corporate responsibility, and has established a presence in national retail outlets like Sephora and The Vitamin Shoppe. The product lineup includes high-purity items that are vegan, cruelty-free, and made from certified organic hemp, with less…
Prima and similar stores
A neutral side-by-side of stores with comparable catalogues, based on what agents can see today. For information only.
| Store | Category | Agent readiness | Median price | Agent checkout | Live deals |
|---|---|---|---|---|---|
PrimaThis store | Bath & Body | 30Not yet Agent Ready | $29 | 6 | |
Bath & Body | 30Not yet Agent Ready | — | — | 8 | |
Bath & Body | 31Not yet Agent Ready | $35 | 8 | ||
Bath & Body | 30Not yet Agent Ready | — | — | 8 | |
Bath & Body | 31Not yet Agent Ready | $18 | 8 |
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Frequently asked questions
It is a deterministic score across seven things autonomous shopping agents check — catalogue visibility, structured feed quality, live-deal freshness, discount depth vs comparable stores, agent checkout readiness, discoverability, and merchant control. We compute it from what is publicly observable about the storefront; no private data is used.
Pricing, stock, and live deals are refreshed on a regular cadence and shown with the date observed. The agent-readiness assessment only changes when the store’s underlying dynamics meaningfully change, so the narrative stays stable between routine refreshes.
Positively, yes. Claiming verifies ownership and turns both the xpay.sh agent-ready-index link and the xpay.deals store-page link to your site into followed backlinks — two dofollow signals from established domains. It does not change anything on your own storefront directly.
This is an independent agent-readiness profile compiled by xpay from public information, similar to a directory listing. It exists to help shoppers and AI agents, and to let Prima claim and control how agents see them.
Yes. Claiming the profile lets you correct catalogue, pricing, and policy details. If you would prefer not to be listed, you can request removal from the claim flow.
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