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Shopify apps
Custom products - Other
APO Product Options, Variants
APO Product Options, Variants
by Mageworx
4.6
(465 reviews)
Best suited for stores selling customizable products who want to expand catalog reach without adding SKUs.
Probably not for you if you're building pages with PageFly and need tight integration with your product options tool.
Custom product options & variants: product customizer with file upload, price calculator & add-ons Go beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide. Bulk edit to manage large catalogs fast. Bundle upsells as product add-ons to grow AOV. No-code setup. Go beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide. Bulk edit to manage large catalogs fast. Bundle upsells as product add-ons to grow AOV. No-code setup. more Unlimited product options & variant options: option sets + product-level options 31 option types: swatches, dropdown, buttons, text, range slider & file upload Dimensional price calculator: formula pricing by width / height / length Add-on products for upsells, bundles and cross-sells Conditional rules (show/hide) + multi-step flows, bulk add/edit & localization
Copy from the Shopify App Store listing, unedited.Custom products - Other
Top line
average order value and catalog reach
From $14.99/mo
free plan available · 3 tiers
87/100
Well supported · from 463 reviews
What it does
Unlimited product options & variant options: option sets + product-level options
31 option types: swatches, dropdown, buttons, text, range slider & file upload
Dimensional price calculator: formula pricing by width / height / length
Add-on products for upsells, bundles and cross-sells
Conditional rules (show/hide) + multi-step flows, bulk add/edit & localization
What each step up actually buys you
This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.
Development stores
Free
Free for development stores only
Starter
$14.99/month
Unlimited Products, Options, Orders
All 31 customizable option types
Swatches (with replace product image)
Upcharge Pricing: + $X, + X%, onetime
Conditional Logic (show/hide and more)
Add-on Products as Options
Growth
$29.99/month
All features from Starter plan, plus:
Multi-step display mode
Formula-based options
Bulk edit for options sets
Bulk price edit - Fast bulk actions
Multiple file uploads (up to 30 files)
Pricing
Free
$14.99/month
$29.99/month
87
/ 100Well supported
Scored on 463 merchant reviews we hold for APO Product Options, Variants, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2016–2026 · 463 reviews read| 2016 | 4 reviews |
|---|---|
| 2017 | 11 reviews |
| 2018 | 34 reviews |
| 2019 | 24 reviews |
| 2020 | 70 reviews |
| 2021 | 56 reviews |
| 2022 | 44 reviews |
| 2023 | 41 reviews |
| 2024 | 42 reviews |
| 2025 | 76 reviews |
| 2026 | 61 reviews |
What merchants say
4.6
40%
of reviews get an answer31%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 465. Open one to read it in full, with the developer's reply where there is one.
I've been using APO Product Options for a while now and I have to share how wonderful this app is! The developing team is always available to help, troubleshoot any issues in a timely manner, and always reach out with updates on open tickets. The app itself has been a total game changer for my website. The functionality and set of features is exactly what I need. The best part is that the developer team is always rolling out new features and improvements. Overall, I am very happy with the app's functionality, stability, and superb customer care.
We had a connection issue that was causing an error on our website. The support team continued to work on it until it was fixed. They were supportive and friendly the entire time. Once we got it fixed, things were working beautifully and we received an order on our site right away!
Great app for our store. We recently needed some customer-focused features added to our option sets to better suit our users’ needs, and the team helped us very quickly throughout every conversation. The update process went very smoothly, and their support team has always been available whenever we needed help. They are practical, technical, and clearly focused on improving the user experience.
We use this app for a while, always friendly and super fast support, no issues for the app itself, works as expected. If you are building a complex, custom website and Shopify's own tools are not enough, I can recommend this app.
I think I have been using APO since almost the very beginning. I have a unique storefront that has a ton of variations, as well as customizations. The developers behind this app are amazing. They are always willing to help or even customize options based on what you need and are looking for. I left APO for a couple months while redesigning my website because I wanted to see what else was out there. I tried a company that has been around for a while that offers reporting on product options but I quickly learned that I was giving up an important aspect that APO allows which was the ability to work hand in hand with Wholesale Gorilla to manage my wholesale customers. Now if only they will start adding in the reporting features ;) Thank you all so much! And shoutout to Maggie for always helping me!
I had some very specific product options to develop and the app was able to accomodate most of them. The team is REMARKABLY AVAILABLE AND WILLING TO HELP. They even customized the app in the back-end to mee my requirements. I recommend this 100% to every shop that needs products options!!!!
App is perfect for what we require, was a nightmare trying to locate one that offered this customisation with product options, ideal for our jewellers. In addition, we have received 5-star swift support every time we have required it. Thank you!
We previously used Mageworx product options on our Magento store and didn't think twice before using it again on our Shopify site. Our site would not be the site it is without these product options. Incredibly easy to setup and deploy. As others have said, the tech support on the few occasions we have needed it, has been fast and concise with figuring out the solution. I cannot thank you enough!
APO Product Options, Variants FAQ
Answered from this app's own listing and its full review record.
Best suited for stores selling customizable products who want to expand catalog reach without adding SKUs. Probably not for you if you're building pages with PageFly and need tight integration with your product options tool.
There is a free plan, paid plans start at $14.99/month, and run to $29.99/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
APO Product Options, Variants's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.
On our scorecard APO Product Options, Variants rates 87 out of 100 — well supported — read from 463 merchant reviews. The developer has published replies to 185 of 463 reviews. The score reflects what the review record shows, nothing more.
465 merchants have reviewed APO Product Options, Variants, averaging 4.6 out of 5. We hold the review history from 2016 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
4.6 / 5 · 465 reviews
4.60 from 98 reviews
98 (was 51)
185 of 463 reviews
4 months
Free plan available. Free trial available.
June 15, 2016
2016 – 2026
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