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  1. xpay

  2. Shopify apps

  3. Custom products - Other

  4. APO Product Options, Variants

APO Product Options, Variants

by Mageworx

4.6

(465 reviews)

87/100 · Well supportedBuilt for ShopifyFree plan available. Free trial available.
Best suited for stores selling customizable products who want to expand catalog reach without adding SKUs.

Probably not for you if you're building pages with PageFly and need tight integration with your product options tool.

Custom product options & variants: product customizer with file upload, price calculator & add-ons Go beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide. Bulk edit to manage large catalogs fast. Bundle upsells as product add-ons to grow AOV. No-code setup. Go beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide. Bulk edit to manage large catalogs fast. Bundle upsells as product add-ons to grow AOV. No-code setup. more Unlimited product options & variant options: option sets + product-level options 31 option types: swatches, dropdown, buttons, text, range slider & file upload Dimensional price calculator: formula pricing by width / height / length Add-on products for upsells, bundles and cross-sells Conditional rules (show/hide) + multi-step flows, bulk add/edit & localization

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Custom products - Other
What it moves
Top line

average order value and catalog reach

What it costs
From $14.99/mo

free plan available · 3 tiers

How it’s supported
87/100

Well supported · from 463 reviews

What it does

Unlimited product options & variant options: option sets + product-level options

31 option types: swatches, dropdown, buttons, text, range slider & file upload

Dimensional price calculator: formula pricing by width / height / length

Add-on products for upsells, bundles and cross-sells

Conditional rules (show/hide) + multi-step flows, bulk add/edit & localization

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Development stores
Free
You start with

Free for development stores only

Starter
$14.99/month
Adds

Unlimited Products, Options, Orders

All 31 customizable option types

Swatches (with replace product image)

Upcharge Pricing: + $X, + X%, onetime

Conditional Logic (show/hide and more)

Add-on Products as Options

Growth
$29.99/month
Adds

All features from Starter plan, plus:

Multi-step display mode

Formula-based options

Bulk edit for options sets

Bulk price edit - Fast bulk actions

Multiple file uploads (up to 30 files)

Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Development stores

Free

Free
Free for development stores only
Starter

$14.99/month

Lowest paid plan
Unlimited Products, Options, Orders
All 31 customizable option types
Swatches (with replace product image)
Upcharge Pricing: + $X, + X%, onetime
Conditional Logic (show/hide and more)
Add-on Products as Options
Multi-currency & translations
Edit options in cart
Growth

$29.99/month

All features from Starter plan, plus:
Multi-step display mode
Formula-based options
Bulk edit for options sets
Bulk price edit - Fast bulk actions
Multiple file uploads (up to 30 files)
Custom product sharing via link
Import / Export and Backups
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

87

/ 100
Well supported
high confidence

Scored on 463 merchant reviews we hold for APO Product Options, Variants, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 463 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2016–2026 · 463 reviews read
Reviews per year
20164 reviews
201711 reviews
201834 reviews
201924 reviews
202070 reviews
202156 reviews
202244 reviews
202341 reviews
202442 reviews
202576 reviews
202661 reviews
What merchants say

4.6

465 reviews
5★86%
4★5%
3★2%
2★2%
1★5%
Developer replies
40%
of reviews get an answer
Reviewed at 12m+
31%
had used it a year when they wrote
From 463 reviews read. Typical reviewer had used the app for 4 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 465. Open one to read it in full, with the developer's reply where there is one.

I've been using APO Product Options for a while now and I have to share how wonderful this app is! The developing team is always available to help, troubleshoot any issues in a timely manner, and always reach out with updates on open tickets. The app itself has been a total game changer for my website. The functionality and set of features is exactly what I need. The best part is that the developer team is always rolling out new features and improvements. Overall, I am very happy with the app's functionality, stability, and superb customer care.

Developer repliedThank you so much for the amazing review! 😊 We’re really happy to hear that APO has been such a great fit for your store. Your support means a lot to our whole team! Show more

We had a connection issue that was causing an error on our website. The support team continued to work on it until it was fixed. They were supportive and friendly the entire time. Once we got it fixed, things were working beautifully and we received an order on our site right away!

Developer repliedThank you so much for your kind words and for taking the time to share this review! We’re really glad we could help resolve the connection issue and get everything working properly again. Thank you for being with us for so many years. We’re always happy to help whenever you need us! Show more

Great app for our store. We recently needed some customer-focused features added to our option sets to better suit our users’ needs, and the team helped us very quickly throughout every conversation. The update process went very smoothly, and their support team has always been available whenever we needed help. They are practical, technical, and clearly focused on improving the user experience.

Developer repliedThank you so much for the wonderful review! We’re really happy to hear that the update process went smoothly and that our team was able to help quickly. It means a lot to know that the app and support are making a real difference for your store. We truly appreciate your kind words and your trust in us! Show more

We use this app for a while, always friendly and super fast support, no issues for the app itself, works as expected. If you are building a complex, custom website and Shopify's own tools are not enough, I can recommend this app.

Developer repliedThank you for the 5-star review! 😊 We really appreciate you sticking with us, and we’re glad everything has been running smoothly. We’re always here if you ever need a hand. Show more

I think I have been using APO since almost the very beginning. I have a unique storefront that has a ton of variations, as well as customizations. The developers behind this app are amazing. They are always willing to help or even customize options based on what you need and are looking for. I left APO for a couple months while redesigning my website because I wanted to see what else was out there. I tried a company that has been around for a while that offers reporting on product options but I quickly learned that I was giving up an important aspect that APO allows which was the ability to work hand in hand with Wholesale Gorilla to manage my wholesale customers. Now if only they will start adding in the reporting features ;) Thank you all so much! And shoutout to Maggie for always helping me!

Developer repliedThank you so much for the 5-star review! 🌟 It truly means a lot that you’ve been with APO since the early days, and we’re really happy to have you back after exploring other options. We’re glad APO fits your unique setup and continues to work well alongside the wholesale app for your wholesale customers. And yes, we hear you on analytics/reporting. The request was forwarded to our product team for further research. If you have any specific metrics or reports you’d love to see, feel free to email details to apps@mageworx.com, as detailed feedback is incredibly helpful for prioritization. Maggie sends her love and thanks you back for the shoutout! 💙 Show more

I had some very specific product options to develop and the app was able to accomodate most of them. The team is REMARKABLY AVAILABLE AND WILLING TO HELP. They even customized the app in the back-end to mee my requirements. I recommend this 100% to every shop that needs products options!!!!

Developer repliedThank you so much, really appreciate it! 🙏 Glad we could help with your setup and always happy to jump in when needed. Just message us anytime. Show more

App is perfect for what we require, was a nightmare trying to locate one that offered this customisation with product options, ideal for our jewellers. In addition, we have received 5-star swift support every time we have required it. Thank you!

Developer repliedReally appreciate you sharing this! Great to hear the app works well for your use case, and that our support has been helpful along the way. We’re always here if you need anything! Show more

We previously used Mageworx product options on our Magento store and didn't think twice before using it again on our Shopify site. Our site would not be the site it is without these product options. Incredibly easy to setup and deploy. As others have said, the tech support on the few occasions we have needed it, has been fast and concise with figuring out the solution. I cannot thank you enough!

Developer repliedThank you for the 5-star review! 💜 It truly means a lot that you chose us again for Shopify after using us on Magento. We really appreciate your trust. If you ever need anything along the way, we’ll be happy to help anytime. Show more

APO Product Options, Variants FAQ

Answered from this app's own listing and its full review record.

Best suited for stores selling customizable products who want to expand catalog reach without adding SKUs. Probably not for you if you're building pages with PageFly and need tight integration with your product options tool.

There is a free plan, paid plans start at $14.99/month, and run to $29.99/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

APO Product Options, Variants's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard APO Product Options, Variants rates 87 out of 100 — well supported — read from 463 merchant reviews. The developer has published replies to 185 of 463 reviews. The score reflects what the review record shows, nothing more.

465 merchants have reviewed APO Product Options, Variants, averaging 4.6 out of 5. We hold the review history from 2016 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.6 / 5 · 465 reviews


Rating, last 12 months

4.60 from 98 reviews


New reviews, last 12 months

98 (was 51)


Developer replies

185 of 463 reviews


Typical reviewer had used it

4 months


Pricing

Free plan available. Free trial available.


On the App Store since

June 15, 2016


Review history held

2016 – 2026

Integrates with
Checkout
Shopify Admin
PageFly

Categories
Custom products - OtherProduct variants
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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