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  1. xpay✦ Commerce

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  4. Custom products - Other

  5. APO Product Options, Variants

APO Product Options, Variants

by Mageworx

4.7

(473 reviews)

87/100 · Well supportedBuilt for ShopifyFree plan available. Free trial available.
Best suited for stores using PageFly, which it integrates with and willing to start free and move to $14/mo.

Custom product options & variants: product customizer with file upload, price calculator & add-ons Go beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide. Bulk edit to manage large catalogs fast. Bundle upsells as product add-ons to grow AOV. No-code setup. Go beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide. Bulk edit to manage large catalogs fast. Bundle upsells as product add-ons to grow AOV. No-code setup. more Unlimited product options & variant options: option sets + product-level options 31 option types: swatches, dropdown, buttons, text, range slider & file upload Dimensional price calculator: formula pricing by width / height / length Add-on products for upsells, bundles and cross-sells Conditional rules (show/hide) + multi-step flows, bulk add/edit & localization

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Custom products - Other
What it moves
Top line

average order value and catalog reach

What it costs
From $14.99/mo

free plan available · 3 tiers

How it’s supported
87/100

Well supported · from 472 reviews

What it does

Unlimited product options & variant options: option sets + product-level options

31 option types: swatches, dropdown, buttons, text, range slider & file upload

Dimensional price calculator: formula pricing by width / height / length

Add-on products for upsells, bundles and cross-sells

Conditional rules (show/hide) + multi-step flows, bulk add/edit & localization

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Development stores
Free
You start with

Free for development stores only

Starter
$14.99/month
Adds

Unlimited Products, Options, Orders

All 31 customizable option types

Swatches (with replace product image)

Upcharge Pricing: + $X, + X%, onetime

Conditional Logic (show/hide and more)

Add-on Products as Options

Growth
$29.99/month
Adds

All features from Starter plan, plus:

Multi-step display mode

Formula-based options

Bulk edit for options sets

Bulk price edit - Fast bulk actions

Multiple file uploads (up to 30 files)

Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Development stores

Free

Free
Free for development stores only
Starter

$14.99/month

Lowest paid plan
Unlimited Products, Options, Orders
All 31 customizable option types
Swatches (with replace product image)
Upcharge Pricing: + $X, + X%, onetime
Conditional Logic (show/hide and more)
Add-on Products as Options
Multi-currency & translations
Edit options in cart
Growth

$29.99/month

All features from Starter plan, plus:
Multi-step display mode
Formula-based options
Bulk edit for options sets
Bulk price edit - Fast bulk actions
Multiple file uploads (up to 30 files)
Custom product sharing via link
Import / Export and Backups
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

87

/ 100
Well supported
high confidence

Scored on 472 merchant reviews we hold for APO Product Options, Variants, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 472 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2016–2026 · 472 reviews read
Reviews per year
20164 reviews
201711 reviews
201834 reviews
201924 reviews
202070 reviews
202156 reviews
202244 reviews
202341 reviews
202442 reviews
202576 reviews
202670 reviews
What merchants say

4.7

473 reviews
5★86%
4★5%
3★2%
2★2%
1★5%
Developer replies
41%
of reviews get an answer
Reviewed at 12m+
32%
had used it a year when they wrote
From 472 reviews read. Typical reviewer had used the app for 4 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 473. Open one to read it in full, with the developer's reply where there is one.

Excellent service & product. the best by far for complex and proffesional site.

Developer repliedThank you for the 5-star review! 😊 We truly appreciate your kind words and are glad the app is a strong fit for more advanced, professional setups. Thanks for choosing us! Show more

The interface is simple and easy to understand. I've been using it for almost two years, and whenever I need to optimize it, I discuss it with them. If the suggestions are reasonable, their team will have engineers try them out, and so far the results have been excellent, making my shopping experience and the backend shipping process increasingly complete. Thank you to the APO team for their assistance.

Developer repliedThank you so much! Really happy to hear APO has been working well for you. We really appreciate all the feedback and ideas along the way - always happy to keep improving things together. Show more

We have been using APO Product Options for years now and whilst it can sometimes be challenging to accomodate specialised options in products but APO is a real game-changer. For us what sets it apart is the excellent and very rapid support. No issue is too small and they are always happy to help! We can't recommend them highly enough.

Developer repliedThank you so much for the kind words and for being with APO for over 5 years! We really appreciate your continued support and trust in our app. It means a lot to our whole team and we’re always happy to help whenever you need us! Show more

Solid app, and the reason I would recommend it is the team behind it. Support is always there and answers almost instantly, including on setup questions that were really our architecture rather than their bug. The app itself lifts the native variant limits and lets us apply option sets across the whole catalogue, which is the only practical way to run made-to-order at scale.

Developer repliedThank you so much for the kind words! Really glad APO is helping you run your made-to-order setup at scale and especially happy to hear our support team has been there when you needed us. We really appreciate you taking the time to share this! Show more

We've been using this app for a couple of years now. Does everything that it says on the box. But, the killer feature here isn't the app - its the support team. I've always been able to find a way to solve the problem or work around it if the app doesn't have the specific feature I need.

Developer repliedThank you for the 5-star review! It’s especially rewarding to receive such thoughtful feedback from long-time customers who have been using the app for years. We’re glad our team has been able to support your setup and help find solutions whenever needed. We truly appreciate your continued trust and support! Show more

I've been using this app for a very long time, and I was genuinely worried when the version I relied on was about to be discontinued. My catalog is complicated, and I had no idea how I was going to update the app since my setup was being phased out. I was floored by the level of support the APO team provided. They didn't just take the reins and update everything for me, they thoroughly tested it to make sure everything worked properly, and then went above and beyond to help me tweak several things that weren't simple requests at all. This is the kind of support I'd expect from a very expensive piece of software, not an app this affordable. Highly recommend!

Developer repliedThank you for your kind words and recommendation, it means a lot to our team! We know transitions like this can be stressful when a store has many moving parts, so we’re very glad our team could handle the process carefully and get everything running smoothly for you. We truly appreciate your long-time trust in APO. Show more

We have only been using APO Product Options for a short amount of time, but we cannot believe how easy the app is to use with our Shopify store and how great the customer service has been! We have needed some customizations to make our option sets fit the needs of our business and these customizations were made perfectly by the APO customer service team and in an incredibly short amount of time. Any questions we have had have always been promptly answered and any glitches with our option sets have been fixed right away. The functionality and features of this app are more than we could have hoped for (and have been searching for for a long time) in an app. We are excited to continue using APO to offer a customized online checkout experience for our customers!

Developer repliedThank you so much for this amazing review! We’re really happy APO has been a good fit for your store, and it’s been a pleasure helping with the customizations. We’re always here if you need anything! Show more

APO Product Options, Variants FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using PageFly, which it integrates with and willing to start free and move to $14/mo.

There is a free plan, paid plans start at $14.99/month, and run to $29.99/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

APO Product Options, Variants's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard APO Product Options, Variants rates 87 out of 100 — well supported — read from 472 merchant reviews. The developer has published replies to 193 of 472 reviews. The score reflects what the review record shows, nothing more.

473 merchants have reviewed APO Product Options, Variants, averaging 4.7 out of 5. We hold the review history from 2016 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.7 / 5 · 473 reviews


Rating, last 12 months

4.64 from 107 reviews


New reviews, last 12 months

107 (was 51)


Developer replies

193 of 472 reviews


Typical reviewer had used it

4 months


Pricing

Free plan available. Free trial available.


On the App Store since

June 15, 2016


Review history held

2016 – 2026

Integrates with
Checkout
Customer accounts
Shopify Admin
PageFly

Categories
Custom products - OtherProduct variants
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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