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  1. xpay

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  4. Microsoft Shopping Feed

Microsoft Shopping Feed

by By Simpli Apps (Scrollio & Microsoft Feed)

4.2

(14 reviews)

32/100 · Limited evidence$9.99/month. Free trial available.
Best suited for stores wanting to list products on Bing and Microsoft Shopping channels alongside Google Shopping.

Increase sales and reach new customers with Microsoft Shopping. Submit product feeds of any size. Increase your sales and revenue by syncing your product feed to Microsoft Shopping Ads (formerly Bing Ads). Set up is easy, after connecting your Microsoft Ads account and your feed will automatically sync and you can start reaching new customers with free and paid listings on Microsoft Shopping. There are no limits to the size of your catalog, so it doesn't matter if you have 10 products or 10,000. You can also easily create custom rules to exclude products and variants from your feed. Increase your sales and revenue by syncing your product feed to Microsoft Shopping Ads (formerly Bing Ads). Set up is easy, after connecting your Microsoft Ads account and your feed will automatically sync and you can start reaching new customers with free and paid listings on Microsoft Shopping. There are no limits to the size of your catalog, so it doesn't matter if you have 10 products or 10,000. You can also easily create custom rules to exclude products and variants from your feed. more Real customer service from our dedicated support team of Microsoft Ads experts No feed size limits. Upload your entire product catalog, no matter how large Exclude products and variants based on vendor, product type, price, etc Works with every country and currency supported by Microsoft Shopping Reach new customers with free and paid listings

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Product feeds
What it moves
Top line

reach beyond the storefront

What it costs
From $9.99/mo

1 tier

How it’s supported
32/100

Limited evidence · from 14 reviews

What it does

Real customer service from our dedicated support team of Microsoft Ads experts

No feed size limits. Upload your entire product catalog, no matter how large

Exclude products and variants based on vendor, product type, price, etc

Works with every country and currency supported by Microsoft Shopping

Reach new customers with free and paid listings

Plan fit
One plan, no tiers to choose between

This developer publishes a single plan ($9.99/month), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “$9.99/month. Free trial available.”.

Pricing
$9.99/month. Free trial available.
Unlimited Plan

$9.99/month

Lowest paid plan
Pro customer support
No limit to product catalog size
Exclude products based on custom rules
Fast automatic product syncing
Exclude variants based on custom rules
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

32

/ 100
Limited evidence
low confidence

Scored on 14 merchant reviews we hold for Microsoft Shopping Feed, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 14 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2022–2025 · 14 reviews read
Reviews per year
20224 reviews
20235 reviews
20244 reviews
20251 reviews
What merchants say

4.2

14 reviews
5★71%
4★7%
3★7%
2★7%
1★7%
Developer replies
71%
of reviews get an answer
Reviewed at 12m+
0%
had used it a year when they wrote
From 14 reviews read. Typical reviewer had used the app for 3 days. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 14. Open one to read it in full, with the developer's reply where there is one.

It is not working at all; I tried 3 times and followed all the steps, and all the results were the same: The app is showing that products are published, but the Ad Centre feed is empty, and I have 0 products on the feed created by the App. What is worst I wrote to support and no response. So it seems to be another dead App. I improved my rating after finally, I got some responses. Let's see how things are going, as there is still a lot of miscommunication. I reckon some messages were lost, and this is bad as a communication channel is not working well for that app.

Developer repliedThanks for the review guys! 1. In your initial support ticket you flagged that the error was with Microsoft, not us. 2. Your initial message came in at 2am. We responded at 6am. You did not respond to that. 3. After leaving this untruthful review you proceeded to email us unprofessionally. Look I can understand how frustrating it must be to try to get this to work, miss our response and then not succeed. If you respond to any of our messages we'd be happy to help you make this work. Show more

Very smooth onboarding process, easy steps, almost automated. The feed started sending products to the Microsoft Merchant Center in minutes. Of course will take a while to fully populate but from the beginning, I would say TOP! I will review the APP after a while of using it. Anyway, better than the competitive free APP... UPDATE: The feed can go empty without warning...uninstalled

Developer repliedThanks guys! Just saw your update - can you email us at microsoftfeed@bysimpli.com. We'd like to understand what went wrong so we can prevent it from happening to others. Not trying to sell you on anything new. Show more

Trevor was most helpful in helping me to setup app. He was quick, efficient and knowledgeable. His assistance was invaluable.

For me is useless. I click on SETUP and open a new website with error 404, not found. Show that linked products into Bing Shopping and did not.

Developer repliedHi, I’m so sorry about the error. If you’ll give us another chance, I can personally help you with the set up and we can get this fixed. You can reach me at trevor@reideval.com Show more

Great application, easy to setup and minimum maintenance. saving lots of time and energy, highly recommend to everyone.

Developer repliedThank you for the great review! I'm glad you're enjoying the app Show more

Quick and easy, great customer support. Highly recommended as a good, more flexible alternative to the Microsoft-provided app.

Great Service! Great Product. Trevor helped me with some questions I had regarding uploading feeds. Looking forward to using the app.

Developer repliedThanks for the kind review! Show more

Good app.

Microsoft Shopping Feed FAQ

Answered from this app's own listing and its full review record.

Best suited for stores wanting to list products on Bing and Microsoft Shopping channels alongside Google Shopping.

Paid plans start at $9.99/month across 1 published tier. Prices are as listed on the Shopify App Store and can change — confirm before installing.

On our scorecard Microsoft Shopping Feed rates 32 out of 100 — limited evidence — read from 14 merchant reviews. The developer has published replies to 10 of 14 reviews. The score reflects what the review record shows, nothing more.

14 merchants have reviewed Microsoft Shopping Feed, averaging 4.2 out of 5. We hold the review history from 2022 to 2025, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.2 / 5 · 14 reviews


New reviews, last 12 months

0


Developer replies

10 of 14 reviews


Typical reviewer had used it

3 days


Pricing

$9.99/month. Free trial available.


On the App Store since

August 2, 2017


Review history held

2022 – 2025

Integrates with
Shopify Admin
Bing Ads
Bing Merchant Center
Bing Shopping
Google Shopping App
Microsoft Ads
Microsoft Shopping

Categories
Product feeds
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of Microsoft Shopping Feed

Same categories, by review volume.

Simprosys Google Shopping Feed
4.94,337 reviews

Multifeed Google Shopping Feed
4.9965 reviews

Omega Facebook Pixel Meta Feed
4.8878 reviews

Mulwi | 200+ Shopping Feeds
5.0556 reviews

Ced Google Shopping Feed & Ads
4.5513 reviews

Nabu for Google Shopping Feed
4.7508 reviews
Related reading
Guides covering these apps

Shopify vs WooCommerce for AI shopping

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