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  1. xpay✦ Commerce

  2. Directory

  3. Shopify apps

  4. Search and navigation - Other

  5. BIRSE: Visual Search

BIRSE: Visual Search

by FUNMULA CO., LIMITED

4.2

(12 reviews)

47/100 · Mixed signalsBuilt for ShopifyFree plan available. Free trial available.
Best suited for stores doing 100–8,000 products and willing to start free and move to $5/mo.

BIRSE: AI Visual Search, Smart Recommendations & Wishlist — The All-in-One Search Engine BIRSE: The complete search solution for merchants. Integrating "Visual Search", "Keyword Prediction", and "Stylized Recommendations". By analyzing visual preferences, we recommend similar items to optimize shopping experiences, boost cross-selling, and increase conversion rates. From smart search to image recognition and wishlists, BIRSE ensures satisfying interactions. Easy install, professional support. BIRSE: The complete search solution for merchants. Integrating "Visual Search", "Keyword Prediction", and "Stylized Recommendations". By analyzing visual preferences, we recommend similar items to optimize shopping experiences, boost cross-selling, and increase conversion rates. From smart search to image recognition and wishlists, BIRSE ensures satisfying interactions. Easy install, professional support. more Multi‑mode Search: Text + image, trending keywords/images. Advanced Image Recognition: Upload and crop images to precisely identify items. Product Recommendations: Exact matches and style suggestions. Wishlist: Save favorites with one click to a custom collection. Analytics: Complete recording of search behavior and conversions.

Copy from the Shopify App Store listing, unedited.
View on ShopifyFind my planSee the scorecard
Plan fit
Which plan would my store need?

Move this to your own volume. Nothing is sent anywhere — the answer is computed here, from the limits this developer publishes.

How many products?
600
Free≤ 100
Lite≤ 1,000
Basic≤ 3,000
Recommended≤ 8,000

Lite

$5/month

≈ $0.0083 per product

600 of 1,000 products40% headroom

Free ($0/mo) will not stretch this far — it caps out on products.

Next step up is Basic at $20/mo — $15 more a month.

Computed from the limits printed on this developer's own plan descriptions. Prices change — confirm on the listing before you install.
Who it’s for
Search and navigation - Other
What it moves
Top line

conversion rate

What it costs
From $5/mo

free plan available · 4 tiers · priced by products

How it’s supported
47/100

Mixed signals · from 9 reviews

What it does

Multi‑mode Search: Text + image, trending keywords/images.

Advanced Image Recognition: Upload and crop images to precisely identify items.

Product Recommendations: Exact matches and style suggestions.

Wishlist: Save favorites with one click to a custom collection.

Analytics: Complete recording of search behavior and conversions.

Pricing
Free plan available. Free trial available.
Free

Free

Free
Up to 100 products
Unlimited searches
Image & product search and suggestions
Filterable product database
Wishlist
Analytics and reporting
Basic email support
Lite

$5/month

Lowest paid plan
Up to 1,000 products
Unlimited searches
Image & product search and suggestions
Filterable product database
Wishlist
Analytics and reporting
Priority email support
Basic

$20/month

Up to 3,000 products
Unlimited searches
Image & product search and suggestions
Filterable product database
Wishlist
Analytics and reporting
Priority email support
Recommended

$50/month

Up to 8,000 products
Unlimited searches
Image & product search and suggestions
Filterable product database
Wishlist
Analytics and reporting
Priority email support
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

47

/ 100
Mixed signals
low confidence

Scored on 9 merchant reviews we hold for BIRSE: Visual Search, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 3.80, 0.53 stars below the lifetime average of 4.33. Worth reading the newest reviews before installing.
Computed from the 9 reviews we hold, with 12-month windows measured to 2026-09. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2024–2026 · 9 reviews read
Reviews per year
20241 reviews
20254 reviews
20264 reviews
What merchants say

4.2

12 reviews
5★78%
4★0%
3★11%
2★0%
1★11%
Developer replies
22%
of reviews get an answer
Reviewed at 12m+
0%
had used it a year when they wrote
From 9 reviews read. Typical reviewer had used the app for 3 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 12. Open one to read it in full, with the developer's reply where there is one.

We've been using BIRSE for a while now and it's made a real difference for our store. Our product names consist French which customers often struggle to spell or remember. BIRSE's search keyword suggestions have made it so much easier for them to actually find what they're looking for instead of giving up on a search. The product recommendation engine is also noticeably better than the system default one. BIRSE: Visual Search recommends more relevant to what customers are actually browsing. On top of that, their support team has been quick to respond and genuinely helpful whenever we've had questions. Solid app, would recommend.

am sorry to say that but the app doesn't work just shows different items all the time which makes this option useless in my store. every time load product for example shoes the result comes dress bracelets est. this is really bad experience.

Developer repliedThank you for your review, and we sincerely apologize for any inconvenience caused. After reviewing your store, we believe that some settings may not yet have been fully configured, which could prevent the BIRSE feature from functioning as intended. In addition, we noticed that your store currently has more than 4,000 products in the processing queue, while your current subscription plan covers up to 1,000 products. This difference can make it more challenging for BIRSE to accurately identify suitable matches for image searches. For your reference, this information is also published in our documentation at: https://birse-image-insight.biggo.com/ Our team is always ready to provide high-priority support and will do everything possible to ensure the app runs smoothly for all merchants. Please also check all of your inbox folders, including Spam, for messages from our support team at service@funmula.com. Show more

My customers love the easiness use of this search function. So I love it. Recommending!

Easy to use, great functions.

BIRSE: Visual Search – A Game Changer for E-Commerce Integrating This app has revolutionized the shopping experience at EX-STOCK Canada. With its advanced image recognition, customers can effortlessly find products by uploading a photo, making searches faster and more precise. This innovation enhances discoverability and personalizes the e-commerce journey. Beyond technology, BIRSE sets itself apart with exceptional support. Their team ensures smooth integration and provides timely technical and financial assistance, empowering businesses like ours to succeed. If you want to elevate your e-commerce platform, BIRSE is the partner you can trust to deliver results and stand by your side.

Nice app. very useful

Developer repliedThank you for trying BIRSE and for your rating. We noticed the app had only been explored for 8 minutes, so we sincerely hope you may consider spending more time experiencing the app. If any assistance or setup support is needed, please feel free to contact us anytime at service@funmula.com Show more

BIRSE: Visual Search FAQ

Answered from this app's own listing and its full review record.

Best suited for stores doing 100–8,000 products and willing to start free and move to $5/mo.

There is a free plan, paid plans start at $5/month, and run to $50/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

BIRSE: Visual Search's tiers are gated on products, so the right plan depends on your own volume. The plan-fit tool on this page resolves the cheapest tier whose published limits cover the number you enter, and shows how much headroom is left before the next step up.

On our scorecard BIRSE: Visual Search rates 47 out of 100 — mixed signals — read from 9 merchant reviews. The developer has published replies to 2 of 9 reviews. The score reflects what the review record shows, nothing more.

12 merchants have reviewed BIRSE: Visual Search, averaging 4.2 out of 5. We hold the review history from 2024 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.2 / 5 · 12 reviews


Rating, last 12 months

3.80 from 5 reviews


New reviews, last 12 months

5


Developer replies

2 of 9 reviews


Typical reviewer had used it

3 months


Pricing

Free plan available. Free trial available.


On the App Store since

July 8, 2024


Review history held

2024 – 2026

Integrates with
Checkout
Shopify Admin

Categories
Search and navigation - Other
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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