EZ Product options & variants
by EzApp
3.6
(16 reviews)
Best suited for stores building custom product variants and offering options to buyers without needing complex setup.
Customize product with product personalizer & variants options to boost unique shopping experiences. EZ Product Options helps merchants customize product and create unlimited product options, variants with ease. From text boxes, image dropdowns, and swatches to file uploads and conditional logic, you can build a smooth customization experience for your customers. The app is mobile-friendly, integrates easily with your store design, and saves time by reducing the need for duplicate variants. Merchants can offer personalized products, improve customer experience, and boost sales effortlessly. EZ Product Options helps merchants customize product and create unlimited product options, variants with ease. From text boxes, image dropdowns, and swatches to file uploads and conditional logic, you can build a smooth customization experience for your customers. The app is mobile-friendly, integrates easily with your store design, and saves time by reducing the need for duplicate variants. Merchants can offer personalized products, improve customer experience, and boost sales effortlessly. more Add text fields, dropdowns, checkboxes, color swatches, file uploads, and more. AI suggests optimal product options automatically based on product details No coding needed, works instantly on any theme, desktop & mobile ready.
Copy from the Shopify App Store listing, unedited.Custom products - Other
Top line
average order value and catalog reach
From $9.95/mo
free plan available · 3 tiers
45/100
Mixed signals · from 16 reviews
What it does
Add text fields, dropdowns, checkboxes, color swatches, file uploads, and more.
AI suggests optimal product options automatically based on product details
No coding needed, works instantly on any theme, desktop & mobile ready.
What each step up actually buys you
This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.
Free Plan
Free
Responsive Design
Unlimited Options
AI Suggests Options
Paid Plan
$9.95/month
Unlimited Products
Copy Variants
Full Customized Settings
Additional Price
Pro Plan
$14.95/month
Conditional Logic
Copy Bulk Variant
Pricing
Free
$9.95/month
$14.95/month
45
/ 100Mixed signals
Scored on 16 merchant reviews we hold for EZ Product options & variants, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Recent reviews rate below this app's own average
Reviews in the last 12 months average 3.40, 0.23 stars below the lifetime average of 3.62. Worth reading the newest reviews before installing.Review history
2021–2026 · 16 reviews read| 2021 | 2 reviews |
|---|---|
| 2023 | 2 reviews |
| 2024 | 4 reviews |
| 2025 | 3 reviews |
| 2026 | 5 reviews |
What merchants say
3.6
63%
of reviews get an answer46%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 16. Open one to read it in full, with the developer's reply where there is one.
I love the app, customer service is not great at all, I have not been able to get any response to any of my emails, that I have been sending since Saturday 4, 2026. I am updating my theme in Shopify and been trying to get someone to assist me in adding the widget to my new theme, I do not know where to enter the widget code so I will not lose my production options and variants.
I highly recommend this app, it is easy to use and has been a great tool for my store. Customer service is also super helpful and they reply promptly.
APP didnt work right and now wont issue a refund. Poor Customer service
Easy, user friendly solution to customizing our small business’ shopping experience.
Love this app. It lets us include an important product with dozens of options in an orderly fashion. The customisation that it allows us to give our customers is valuable and the app works consistently. Support is also very good:)
App occasionally does not process the added payment cost of variants and doesn't charge the customer accordingly. Additionally, the lack of ability to customize the details around the payment and instead being left with "Additional Price" causes issues with customs for international orders.
Subscribed to trial, found trial has limited features. Purchased plan to find a feature in all other options apps is not in this one. Uninstalled 20 min after and write explaining and asked to not be charged. No one bothered to reply and I was charged.
Do not actually do variants, only does options. They charge you to find this out, you have to upgrade to find out that it doesn't work with no grace period. Cannot recommend misleading title and claims
EZ Product options & variants FAQ
Answered from this app's own listing and its full review record.
Best suited for stores building custom product variants and offering options to buyers without needing complex setup.
There is a free plan, paid plans start at $9.95/month, and run to $14.95/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
EZ Product options & variants's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.
On our scorecard EZ Product options & variants rates 45 out of 100 — mixed signals — read from 16 merchant reviews. The developer has published replies to 10 of 16 reviews. The score reflects what the review record shows, nothing more.
16 merchants have reviewed EZ Product options & variants, averaging 3.6 out of 5. We hold the review history from 2021 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
3.6 / 5 · 16 reviews
3.40 from 5 reviews
5
10 of 16 reviews
12 months
Free plan available
December 29, 2020
2021 – 2026
Categories
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