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  1. xpay

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  3. Cart customization

  4. ICU• In Cart Upsell Cross Sell

ICU• In Cart Upsell Cross Sell

by In Cart Upsell

4.8

(546 reviews)

74/100 · SolidBuilt for ShopifyFree plan available. Free trial available.
Best suited for stores looking to add upsells and cross-sells directly in the cart.

Increase AOV w/Targeted Upsell & Cross Sell Offers. Product Page, In Cart, Pop-ups, & Post Purchase! Boost order values with In Cart Upsell & Cross-Sell app & create customized cart & post purchase upsell & cross-sell offers. Personalize shoppers experience w/ conditional logic & triggers. Perfect your upsell strategy with A/B testing on product upsell & cross-sell offers. Analyze effectiveness with an intuitive upselling dashboard. Post Purchase upselling & cross selling is easy with an in cart upsell cart app with 3 minute setup. This robust upsells app maximizes upselling and cross-selling. Boost order values with In Cart Upsell & Cross-Sell app & create customized cart & post purchase upsell & cross-sell offers. Personalize shoppers experience w/ conditional logic & triggers. Perfect your upsell strategy with A/B testing on product upsell & cross-sell offers. Analyze effectiveness with an intuitive upselling dashboard. Post Purchase upselling & cross selling is easy with an in cart upsell cart app with 3 minute setup. This robust upsells app maximizes upselling and cross-selling. more Maximize AOV with upsells on cart page/drawer, product pages & post purchase Set triggers & rules for efficiently targeted cart upsell & cross-sell offers Drive extra revenue with our robust pre and post-purchase upsell capability Fine-tune upsell cart strategies with a smart, easy to read analytics dashboard AI-autopilot feature to power the perfect automatic upselling and cross-selling

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Cart customization
What it moves
Top line

conversion rate and average order value

What it costs
From $9.99/mo

free plan available · 4 tiers

How it’s supported
74/100

Solid · from 546 reviews

What it does

Maximize AOV with upsells on cart page/drawer, product pages & post purchase

Set triggers & rules for efficiently targeted cart upsell & cross-sell offers

Drive extra revenue with our robust pre and post-purchase upsell capability

Fine-tune upsell cart strategies with a smart, easy to read analytics dashboard

AI-autopilot feature to power the perfect automatic upselling and cross-selling

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Free Plan
Free
You start with

1 upsell offer only

"Powered by InCart Upsell" watermark

Shopify BASIC User
$9.99/month
Adds

UNLIMITED offers, orders & revenue

Product page upsell

Cart page & cart drawer upsells

Checkout-click popup upsell

Post purchase upsell

A/B testing & conditional logic

Shopify GROW User
$19.99/month
Adds nothing new in the published list
Shopify ADVANCED
$49.99/month
Adds nothing new in the published list
Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Free Plan

Free

Free
1 upsell offer only
"Powered by InCart Upsell" watermark
Shopify BASIC User

$9.99/month

Lowest paid plan
UNLIMITED offers, orders & revenue
Product page upsell
Cart page & cart drawer upsells
Checkout-click popup upsell
Post purchase upsell
A/B testing & conditional logic
"AI autopilot" automated offers
Concierge onboarding & support
Shopify GROW User

$19.99/month

UNLIMITED offers, orders & revenue
Product page upsell
Cart page & cart drawer upsells
Checkout-click popup upsell
Post purchase upsell
A/B testing & conditional logic
"AI autopilot" automated offers
Concierge onboarding & support
Shopify ADVANCED

$49.99/month

UNLIMITED offers, orders & revenue
Product page upsell
Cart page & cart drawer upsells
Checkout-click popup upsell
Post purchase upsell
A/B testing & conditional logic
"AI autopilot" automated offers
Concierge onboarding & support
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

74

/ 100
Solid
high confidence

Scored on 546 merchant reviews we hold for ICU• In Cart Upsell Cross Sell, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 546 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2016–2026 · 546 reviews read
Reviews per year
20169 reviews
201712 reviews
20189 reviews
201913 reviews
202095 reviews
2021135 reviews
2022119 reviews
202366 reviews
202448 reviews
202527 reviews
202613 reviews
What merchants say

4.8

546 reviews
5★92%
4★5%
3★1%
2★1%
1★2%
Developer replies
92%
of reviews get an answer
Reviewed at 12m+
32%
had used it a year when they wrote
From 546 reviews read. Typical reviewer had used the app for 3 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 546. Open one to read it in full, with the developer's reply where there is one.

quick response

Developer replied🌟 Thank you so much for your 5-star review! We're thrilled to hear you had a quick response. 😊 We truly appreciate your support and are always here if you need any assistance. Thanks again! 💙 Show more

Love this app! Helps greatly with our AOV. Their customizations are easy to use and work nicely. Had an issue with the popups not working right on my store. Their team responded quickly to my messages and resolved the issue which was more complex than we initially thought. Thank you for this app and team!

Developer repliedThank you so much for the love! 💙 We’re thrilled to hear the app is helping boost your AOV and that you’re enjoying the customization features. Glad our team could jump in quickly and get the pop-up issue sorted; thanks for your patience. We truly appreciate your support! Show more

Great for add-ons in Shopify. Great support also from Lasandra and team.

Lasandra in customer service could not have been more helpful! She helped with every single issue, and made it completely personalised/matched to our website!

Developer repliedThank you so much for your kind words 😊 We’re thrilled to hear that you had such a positive experience and that everything was tailored perfectly to your website 🙌 Providing personalized support is something we truly care about, so this means a lot 💙 If you ever need anything else, don’t hesitate to reach out, we’re always here to help! Show more

Excellent support and very flexible upsell logic. We had a complex setup with gender-specific products and bundles, and the team took the time to really understand our business. Very happy with the result.

Developer repliedThank you for the fantastic review! 😊 We’re really glad to hear the upsell logic met your needs and that our team could support your complex setup with gender-specific products and bundles. Taking the time to understand your business is important to us, so it’s great to know you’re happy with the result. We truly appreciate your trust and support! Show more

Great & fast customer service. Hoping this will increase AOV and it's exactly what I was looking for!

Developer repliedThank you so much for your kind words 😊 We really appreciate your continued support over the years, it means a lot! It’s great to hear the app has been exactly what you were looking for and that you’ve had a positive experience with our support 🙌 We’re also glad to have been part of helping increase your AOV over time 🚀 If there’s ever anything else you need, don’t hesitate to reach out, we’re always here to help 💙 Show more

Sehr gute App - viele Einstellmöglichkeiten und super Support, der sich super zeitnah um Anfragen kümmert und umsetzt!

Developer repliedThank you so much for your kind feedback 😊 We’re really glad to hear you’re enjoying the flexibility of the app and that the support has been quick and helpful 🙌 If there’s ever anything else you’d like to adjust or improve, feel free to reach out, we’re always here to help 💙 Show more

THINK TWICE BEFORE YOU BUY! YOU NEED SUPPORT, BUT YOU HAVE TO WAIT FOR HOURS FOR SUPPORT SERVICE! After installing the application, it does not run automatically. I need to perform a manual installation, but I waited for two hours and no one responded. There is no detailed installation video for installing the application either. Despite writing numerous times, there has been no response.

Developer repliedHello and thank you very much for this feedback. Our live chat tool must have been temporarily down the other morning. After the tool was back up, we responded to your chat and helped you create an "in cart" upsell offer as we spoke together via live chat. You had a couple of questions and we did our best to answer them during the live chat interaction - but you stopped responding at that point in the chat. We would still love the chance to help you get the perfect upsell strategy active on your store! Please reach back out anytime. We look forward to assisting you soon. Show more

ICU• In Cart Upsell Cross Sell FAQ

Answered from this app's own listing and its full review record.

Best suited for stores looking to add upsells and cross-sells directly in the cart.

There is a free plan, paid plans start at $9.99/month, and run to $49.99/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

ICU• In Cart Upsell Cross Sell's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard ICU• In Cart Upsell Cross Sell rates 74 out of 100 — solid — read from 546 merchant reviews. The developer has published replies to 504 of 546 reviews. The score reflects what the review record shows, nothing more.

546 merchants have reviewed ICU• In Cart Upsell Cross Sell, averaging 4.8 out of 5. We hold the review history from 2016 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.8 / 5 · 546 reviews


Rating, last 12 months

4.78 from 23 reviews


New reviews, last 12 months

23 (was 36)


Developer replies

504 of 546 reviews


Typical reviewer had used it

3 months


Pricing

Free plan available. Free trial available.


On the App Store since

December 8, 2015


Review history held

2016 – 2026

Integrates with
Checkout
Shopify Admin
in cart upsell
Pagefly
post purchase upsell
shogun
upselling and cross-selling

Categories
Cart customizationUpsell and cross-sell
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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Upsell.com ‑ ReConvert Upsell
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