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  1. xpay

  2. Shopify apps

  3. Custom products - Other

  4. SE: Option Price Calculator

SE: Option Price Calculator

by SE: Strategic Edge

4.3

(51 reviews)

27/100 · Limited evidenceBuilt for ShopifyFree plan available. Free trial available.
Best suited for stores selling customizable products where customers need to see prices update as they select options.

Calculation based option pricing for customizable products. Advanced product pricing made simple. Perfectly price your customizable and measurement-based products. Specifically designed for sticker, blind, wallpaper, cabinet makers, fabric, counters & parts stores. Use mathematical pricing formulas to calculate option, quantity, weight & discount pricing without limits. Pricing table and vlookups support make complicated pricing easy. Show discounted pricing for options with quantity breaks. Start pricing your products perfectly, get Option Price Calculator. Perfectly price your customizable and measurement-based products. Specifically designed for sticker, blind, wallpaper, cabinet makers, fabric, counters & parts stores. Use mathematical pricing formulas to calculate option, quantity, weight & discount pricing without limits. Pricing table and vlookups support make complicated pricing easy. Show discounted pricing for options with quantity breaks. Start pricing your products perfectly, get Option Price Calculator. more Price custom & measurement-based products more accurately than your competition Use pricing tables and formulas for more dynamic & accurate option pricing. Use product & variant metafields as variables in your calculations and formulas. Unlimited product options: Swatch, Upload, Multi-select, Dropdown, Radio & more. Create rules to show and hide options based on options selected.

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Custom products - Other
What it moves
Top line

average order value and catalog reach

What it costs
From $14.99/mo

free plan available · 4 tiers

How it’s supported
27/100

Limited evidence · from 51 reviews

What it does

Price custom & measurement-based products more accurately than your competition

Use pricing tables and formulas for more dynamic & accurate option pricing.

Use product & variant metafields as variables in your calculations and formulas.

Unlimited product options: Swatch, Upload, Multi-select, Dropdown, Radio & more.

Create rules to show and hide options based on options selected.

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Free Trial
Free
You start with

All Ultra Features free for 14 days

Always free for stores on a develop plan

Basic
$14.99/month
Adds

Unlimited Options

Price Adjustment by Value

Pricing Tables

Dimension Based Pricing

Swatch Option

Easy Styling

Pro
$29.99/month
Adds

Basic Plan +

Conditional Logic

Popup Upsell

Slide Out Cart Support

Option Formulas

Option Set Formula

Elite
$59.99/month
Adds

Pro Plan +

Discounts

Quantity Option

Display Calculations as Text

Calculate Quantity and Weight by Formula

Metadata variables

Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Free Trial

Free

Free
All Ultra Features free for 14 days
Always free for stores on a develop plan
Basic

$14.99/month

Lowest paid plan
Unlimited Options
Price Adjustment by Value
Pricing Tables
Dimension Based Pricing
Swatch Option
Easy Styling
Change Product Image
Pro

$29.99/month

Basic Plan +
Conditional Logic
Popup Upsell
Slide Out Cart Support
Option Formulas
Option Set Formula
Lookup Tables
Multi-Select
Elite

$59.99/month

Pro Plan +
Discounts
Quantity Option
Display Calculations as Text
Calculate Quantity and Weight by Formula
Metadata variables
Math Functions
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

27

/ 100
Limited evidence
medium confidence

Scored on 51 merchant reviews we hold for SE: Option Price Calculator, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 51 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2022–2026 · 51 reviews read
Reviews per year
20223 reviews
202312 reviews
202415 reviews
202518 reviews
20263 reviews
What merchants say

4.3

51 reviews
5★78%
4★4%
3★2%
2★0%
1★16%
Developer replies
4%
of reviews get an answer
Reviewed at 12m+
15%
had used it a year when they wrote
From 51 reviews read. Typical reviewer had used the app for 2 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 51. Open one to read it in full, with the developer's reply where there is one.

Excellent app for selling fabric by the meter, and truly outstanding support. Matthew replied fast and was incredibly helpful setting up per-product weight via metafields and a single shared calculator for our whole catalog. Highly recommended for any measurement-based pricing.

Great app and solid support. We ran into a rare edge case with our store setup, and the support team took the time to properly investigate and improve their handling of it. Issue is now resolved and the app works as expected. Appreciate the follow-up and fix.

This is the most powerful quoting system app I’ve ever used. It can handle almost every type of customization and pricing logic for custom products. If you have even a little bit of coding knowledge, you can customize it into anything you want — it’s truly amazing. There is a bit of a learning curve at the beginning, as you’ll need some time to understand how the settings work. But once you figure it out, you’ll be impressed by how powerful this app really is. I genuinely admire the technical capability of this team for creating such an outstanding tool. I noticed other reviews mentioning poor customer support, but my experience has been very different. The support representative who helped me — Matthew — was incredibly nice, patient, and professional. I highly recommend asking for Matthew if you need assistance. Thank you again, and special thanks to Matthew!

This is the most powerful calculator app for Shopify. I've been able to perform complex calculations and create awesome option manipulations with the Option Calculator. And honestly, I’ve only scratched the surface. The best part is that I can build these complex operations with zero programming experience. I’ll admit I can’t really tap into the custom CSS and JavaScript features, but all I have to do is work with Strategic Edge to handle those parts. Five years ago, I wanted to build this same functionality into a Shopify store for my shutter site. Back then, I was getting quotes around $50K. Now I’ve got that same capability in an app for a tiny monthly cost. If you need a calculator for your Shopify store, look no further—stop wasting your time and money.

The best app on the shopify market when it comes to strategic calculations and complex order processing. This app provides the perfect structure on our calculator to offer our new UV3D patches. Fantastic support and reliable help basically 24/7. These guys rock.

It’s a great app with huge potential, and I’m genuinely disappointed that we couldn’t use it in the end. If you’re looking for a product calculator, you’ll quickly realize this app is one of a kind on the Shopify App Store. Unfortunately, the developers seem to have overlooked that Shopify is designed for everyday people - many of whom don’t have a technical background but want to build their own websites. When you first install the app, you’re invited to book a free 15-minute setup call, which I did immediately. I was really eager to learn more, but to my surprise, no one showed up. I had to send two follow-up messages before someone finally joined the meeting after I’d already been waiting for 15 minutes. You’ll also run into a rather limited help section. Despite having studied at a math-focused high school and holding both a Bachelor’s and Master’s degree in finance, it still took me two days to fully understand how the pricing tables and formulas work. They’re actually not that complicated - but a clear, descriptive help section would have made a huge difference. Then come the real issues, which for us outweighed the benefits of keeping the app. For example, our product page would display one price, the “Add to Cart” button would show another, and the checkout would show yet another amount. The developers did offer workarounds, but most involved hiding values or options and adding information text instead - which didn’t feel like a proper solution. They also charge $350+ for their pre-made calculator templates, which I understand required time to build, and quoted us $800 just to make our checkout work with their app. And don’t be misled by the price shown on the app listing - to really use the app properly, you’ll need the Ultra plan, which is $120 per month. I was actually ready to pay all of that if the support had been responsive and reliable. Unfortunately, support replies typically took 24–36 hours. The app does offer great flexibility and visual design customization, but the technical side is really only manageable if you have your own developer. You’ll likely need to hire a developer for almost everything. I think the logic and potential behind the app are excellent - whoever is building it clearly knows what they’re doing - but they seem to forget that their customers are regular business owners selling t-shirts, stickers, body lotions, and other everyday products. I truly hope they invest more in their support and make the app more accessible - both for people who don’t have a technical background and in terms of budget.

Takes a little tinkering at first, but once you get the hang of it, this app is incredibly powerful for complex, lookup based pricing. Great for custom products with lots of variables. Support has been super fast and helpful anytime I ran into issues.

Starting off this app was a little rocky - and frustrating but not because of the calculator. As a sticker shop we needed something that was robust and had all the options necessary to facilitate the options that we offer from our business. This calculator is extremely advanced and allows for all the options that you could dream of, but it does take some working through to make sure they all work together. Thankfully their customer support and service has been great at helping us navigate through some of the problems that we have encountered - even when it wasn't something to do with their product. Definitely grateful for their help and product.

SE: Option Price Calculator FAQ

Answered from this app's own listing and its full review record.

Best suited for stores selling customizable products where customers need to see prices update as they select options.

There is a free plan, paid plans start at $14.99/month, and run to $59.99/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

SE: Option Price Calculator's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard SE: Option Price Calculator rates 27 out of 100 — limited evidence — read from 51 merchant reviews. The developer has published replies to 2 of 51 reviews. The score reflects what the review record shows, nothing more.

51 merchants have reviewed SE: Option Price Calculator, averaging 4.3 out of 5. We hold the review history from 2022 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.3 / 5 · 51 reviews


Rating, last 12 months

4.43 from 7 reviews


New reviews, last 12 months

7 (was 19)


Developer replies

2 of 51 reviews


Typical reviewer had used it

2 months


Pricing

Free plan available. Free trial available.


On the App Store since

May 27, 2022


Review history held

2022 – 2026

Integrates with
Checkout
Shopify Admin
Ajax Cart
Custom Dom Selectors
Discounts
Facebook Pixel (A2C)
Slide out cart

Categories
Custom products - OtherProduct variants
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of SE: Option Price Calculator

Same categories, by review volume.

Globo Product Options, Variant
4.94,695 reviews

Easify Custom Product Options
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Zepto Product Personalizer
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PC ‑ Custom Product Options
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Qikify Custom Product Options
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OP Color Swatch Variant Images
5.0773 reviews
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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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