This app has been incredible! Even at the free tier, the value added is immeasurable. My site appears so high end now. It takes a little bit of maneuvering to get use to the functionality but overall it's fairly user intuitive. The interface isn't overly structured whereby you get lost in the sauce.

Everyday is Black Friday

We were able to install and launch the Novel Video Section & Carousel in just a few clicks—no developer needed. The interface is clean and intuitive, making it easy to showcase UGC video in a way that feels elevated and on-brand. What really stood out was the support team: fast, thoughtful, and genuinely collaborative. They worked closely with us to match the app’s styling to our exact brand guidelines, even writing custom CSS where needed. A great addition to any tech stack.

The experience with Novel has been world class. The product is incredibly easy to use, the documentation and wiki of information is impressive for a young company, and the support is world class. We have seen a significant improvement on revenue per visitor for the pages we have A/B tested with Novel embedded stories and carousels. The founder and team are super attentive and helpful, and would highly recommend brands try this out.

We've loved using Novel for SideDish! Our products are super versatile and the shoppable videos are great to be able to explain to customers how to use the products and why we're different. We also love to showcase recipe videos which the app has been great for. Highly recommend for any product!

Edit: After I left my review, the support team reached out and helped me fix the styling issues I was having. I really appreciate the extra assistance! So far, it's great! Slick UX, and very easy to set up. My only complaint is that I'm not able to get the font on the headline to match our theme properly. Not sure what I'm doing wrong but I submitted a support ticket.

I LOVE this app! For a long time, we were looking for a way to enhance our site with video. We're very active on social media, and this was honestly the perfect solution—easy to set up, seamlessly connect to our socials, and curate videos for specific pages. Plus, we can effortlessly use assets we’ve already published to enhance the customer journey on our website. I highly recommend it—10/10!

Easy to use – we see 10-20% of users engage with the content on both landing & product pages, so clearly it's actionable content. Developers worked with us on a plan to bridge the gap between growth & scale, which is much appreciated. Would recommend.