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  1. xpay

  3. Shopify apps

  5. Accounts and login

  7. MagicPass Wholesale

MagicPass Wholesale

by Impress

2.5

(32 reviews)

49/100 · Mixed signalsFrom $5/month. Free trial available.
Best suited for stores managing wholesale customer accounts and login access.

MagicPass lets you add a password to individual pages. Great for members-only content and wholesale. New! – Completely rebuilt in May, 2025. Add a password to individual pages, instead of your entire store. Apply a discount code on login for easy wholesale. Grant access with a simple password, or customer tags. Great for Patreon incentives, private collections and exclusive content. New! – Free white-glove service to customize login pages, just reach out via live chat in the app. New! – Completely rebuilt in May, 2025. Add a password to individual pages, instead of your entire store. Apply a discount code on login for easy wholesale. Grant access with a simple password, or customer tags. Great for Patreon incentives, private collections and exclusive content. New! – Free white-glove service to customize login pages, just reach out via live chat in the app. more Authenticate users with a password or by Customer tag. Protect individual products, pages, collections and articles. Apply discount code on login. Great for Patreon, wholesale, members-only perks.

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Accounts and login
What it moves
Bottom line

sourcing cost

What it costs
From $5/mo

4 tiers

How it’s supported
49/100

Mixed signals · from 32 reviews

What it does

Authenticate users with a password or by Customer tag.

Protect individual products, pages, collections and articles.

Apply discount code on login. Great for Patreon, wholesale, members-only perks.

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Basic
$5/month
You start with

For stores on Shopify's Basic plan

Protect any page

Apply discount on login

Supports customer tags

Customize login screen

Shopify
$19/month
Adds

For stores on the Shopify plan

Advanced
$49/month
Adds

For stores on Shopify's Advanced plan

Plus, Enterprise
$99/month
Adds

For stores on the Plus, Enterprise plans

Listed as “From $5/month. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
From $5/month. Free trial available.
Basic

$5/month

Lowest paid plan
For stores on Shopify's Basic plan
Protect any page
Apply discount on login
Supports customer tags
Customize login screen
Shopify

$19/month

For stores on the Shopify plan
Protect any page
Apply discount on login
Supports customer tags
Customize login screen
Advanced

$49/month

For stores on Shopify's Advanced plan
Protect any page
Apply discount on login
Supports customer tags
Customize login screen
Plus, Enterprise

$99/month

For stores on the Plus, Enterprise plans
Protect any page
Apply discount on login
Supports customer tags
Customize login screen
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

49

/ 100
Mixed signals
low confidence

Scored on 32 merchant reviews we hold for MagicPass Wholesale, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.

Computed from the 32 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2018–2026 · 32 reviews read
Reviews per year
20183 reviews
201914 reviews
20203 reviews
20212 reviews
20225 reviews
20231 reviews
20241 reviews
20251 reviews
20262 reviews
What merchants say

2.5

32 reviews
5★47%
4★0%
3★0%
2★9%
1★44%
Developer replies
44%
of reviews get an answer
Reviewed at 12m+
24%
had used it a year when they wrote
From 32 reviews read. Typical reviewer had used the app for 4 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 32. Open one to read it in full, with the developer's reply where there is one.

I installed and it locked my whole website not the page I'd added for wholesale, so I lost a whole days worth of sales and it also stopped the shop app from working - still not up and running even after uninstalling. Theres no contact information for the app, the website link is broken, there's no way to contact anyone. worst app, shouldn't even be allowed to be on the shopify platform.

Developer repliedHi I am so sorry for this experience! I think you missed my reply in the customer support chat widget. I really want to get this figured out since it's not a bug I've heard of from other merchants. So I sent a follow up email to your shop's contact address. Let's get this figured out! Show more

This app works REALLY well. Recently our web team inadvertently caused a problem with the app. (The error had nothing to do with the app... it was merely the result of user error on our part). Developer responded quickly and effectively and our self-inflicted issue was all cleared up. In addition to the developer's quick assistance, I really appreciate his communication and politeness. If you need to password protect a page or pages on your store, this app, and the developer behind it, can work wonders for you. The app is totally solid and has never caused us any problems.

This product page states there's a 30-day free trial. I installed the app and it says there's only a 1-day free trial. Very misleading...

Developer repliedHi thanks for writing! I took a look, and you installed MagicPass in 2023 so there were no trial days left. When this happens we still offer a 1-day free trial, just in case you need to use our uninstall tools. Hope that makes sense, please feel free to reach out if there's anything I can help with! Show more

I installed it on my store hopeful it would provide a portal for my wholesale retailers. It did require a login to view the product the way I wanted, but a preview of my wholesale product WITH WHOLESALE PRICING showed up in searches for EVERYONE. Not good. For those reasons, unfortunately I had to uninstall it.

Terrible app. Items supposed to be on a password protected page show up in search bar (which I then removed to counter the problem), but then would also show up in ''other items you might like'' when customers are shopping. Customers have been able to purchase Items at wholesale price, that should have been password protected. Tried to communicate with the app, with no response. Be aware that they also send an email after you delete the app telling you that you have to redownload the app to uninstall properly. I believe this to be a fraud because they get to keep your private information if you reinstall an app 48 hours after having deleted it. I am VERY frustrated with this app that I've had for over a year. Multiple problems, waist of money and of time.

Developer repliedHi thanks for taking the time to leave this review! On Sep 14, 2021, in response to feedback like yours, we updated our 1-click uninstall tool to greatly improve its speed and reliability. Regarding search and the "other items you might like" suggestions, unfortunately these are provided by 3rd-party services and MagicPass can't always remove products from this list. Luckily there are some workarounds. Typically you can go into the app settings for suggested products and remove collections, or edit the product tags used for suggestions. And for search, we offer suggestions for filtering displayed results in our app. We hope you'll take another look! Show more

The free trial was fine but it would not work. I had to change the password numerous times before I could finally log on from the website just to test it. I reached out to support 3 times and NEVER heard back. basically I was going to be charged without even getting the app to work during my free trial. Where is the great customer support some people were talking about? I run a company and need stuff figured out promptly.

ABSOLUTELY do not add this to your store. I am a brand new small business, and I was looking for an option to help with wholesale orders. I am not yet at the level needed for Shopify Plus. If this is also you, DO NOT TRY USING THIS APP. It will interfere with your marketplaces, and they will removed permissions, which will lose you sales and cost you MORE time. This app locks pages- it absolutely works- HOWEVER. If you are using Google, FB, Pinterest, or Shop- YOU CANNOT USE THIS APP. I installed it, and almost immediately got booted from all of these services. They have merchant guidelines that don't allow for locked pages or products. Further. When I uninstalled the app, suddenly a brand new page pops up and tells you that you have to dig into the code, and remove their code. I am not a coder. I was livid that the app doesn't uninstall completely on it's own. Luckily, I did have an older copy of my site saved- I do this religiously every few days- and I reactivated it. And then spent time I don't have, updating what I had adjusted over the last few days. Finally. I got an email today, telling me I still have active code- which I don't- and that I have to reinstall the app, and then delete it again. I REFUSE. I lost time, and sales yesterday because of this app, and I am not giving you a chance to mess up my site again. I have deleted the version of the site that had the app installed. The app is not on my app list. I DID go in and look for the code that you instructed me to look for, and it's not there. So. I will, UNDER NO CIRCUMSTANCES AT ALL EVER be reinstalling this app.

Developer repliedHi! MagicPass does not change any channel settings so I'm confused what happened here. MagicPass has been around for a few years and this is the first time I've received this report, so any more info would be helpful! Here are some quick responses but please send me an email so we can figure this out. Can you provide any more information from Facebook et al on why you were removed? Facebook certainly does not have a problem with password protected pages (it's your site, so you can do what you want), but maybe you were publishing password-protected products to your Facebook sales channel? Since they're password protected, they won't be accessible on other platforms, so probably should not be published there. (You can still publish public products wherever you want, e.g. to Facebook, etc.) For uninstallation, please use the automated uninstall tool! We seriously say this everywhere. I had to include manual uninstall instructions because it's a Shopify requirement, but you shouldn't need to edit your code. In the unlikely event you really need to manually uninstall for some reason, please let me know and I can make the edits. It may be worth mentioning, you will not be billed if you reinstall just to use the uninstall tool. Thank you for taking the time to leave a review, this sounds like a super frustrating experience, and I would like to fix it. Please send me an email! You can reach me at ed@impress.store - hope to talk soon Show more

Does not work on safari or mobile, only in Chrome. Does not allow you to customise the landing page! Other than that, works well.

Developer repliedUpdate: Safari pushed a security change which broke many websites, including MagicPass. This was quickly fixed thanks to your bug report, and is no longer an issue. Thanks again! Show more

MagicPass Wholesale FAQ

Answered from this app's own listing and its full review record.

Best suited for stores managing wholesale customer accounts and login access.

Paid plans start at $5/month, and run to $99/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

MagicPass Wholesale's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard MagicPass Wholesale rates 49 out of 100 — mixed signals — read from 32 merchant reviews. The developer has published replies to 14 of 32 reviews. The score reflects what the review record shows, nothing more.

32 merchants have reviewed MagicPass Wholesale, averaging 2.5 out of 5. We hold the review history from 2018 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

2.5 / 5 · 32 reviews

New reviews, last 12 months

2

Developer replies

14 of 32 reviews

Typical reviewer had used it

4 months

Pricing

From $5/month. Free trial available.

On the App Store since

March 29, 2018

Review history held

2018 – 2026

Integrates with
Shopify Admin
Categories
Accounts and loginWholesale
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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