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  1. xpay

  2. Shopify apps

  3. SEO

  4. Plug in SEO

Plug in SEO

by Plug in Useful

4.5

(532 reviews)

44/100 · Mixed signalsBuilt for ShopifyFrom $29.99/month. Free trial available.
Best suited for stores focused on SEO optimization and search ranking, working with Google and Bing tools.

Increase your store's organic traffic by mastering SEO with Plug in SEO. Plug In SEO is designed for do-it-yourself store owners who want to take control of their SEO and increase traffic without paying for costly agencies or consultants. Our app not only provides powerful tools to diagnose SEO problems, but also helps you learn and master how to resolve the issues that could be hindering your store's performance! With comprehensive guides and continuous reporting, you’ll improve your store's search engine rankings and increase organic sales. Plug In SEO is designed for do-it-yourself store owners who want to take control of their SEO and increase traffic without paying for costly agencies or consultants. Our app not only provides powerful tools to diagnose SEO problems, but also helps you learn and master how to resolve the issues that could be hindering your store's performance! With comprehensive guides and continuous reporting, you’ll improve your store's search engine rankings and increase organic sales. more Scan your shop to uncover all SEO related issues, like missing tags or metadata. Access step-by-step instructions to learn how to fix and master each problem. Boost traffic and top search engine rankings with AI-powered keyword research. Keep track of SEO health and receive alerts for any issues that arise. Deploy structured data, fix broken links, and optimize keyword targeting.

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
SEO
What it moves
Top line

conversion rate

What it costs
From $29.99/mo

3 tiers

How it’s supported
44/100

Mixed signals · from 542 reviews

What it does

Scan your shop to uncover all SEO related issues, like missing tags or metadata.

Access step-by-step instructions to learn how to fix and master each problem.

Boost traffic and top search engine rankings with AI-powered keyword research.

Keep track of SEO health and receive alerts for any issues that arise.

Deploy structured data, fix broken links, and optimize keyword targeting.

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Lite
$29.99/month
You start with

Scan up to 200 pages

AI Deep Keyword Research for 20 pages

2 Monthly Comprehensive SEO Audits

Titles & Descriptions Management Tools

JASON LD Structured Data Tools

One-click Broken Link Redirects

Standard
$49.99/month
Adds

Everything in Lite Plan

Scan up to 2,000 pages

AI Deep Keyword Research for 200 pages

5 Monthly Comprehensive SEO Audits

5 Monthly Speed & Performance Reports

Free 30-minute call with an SEO Expert

Premium
$79.99/month
Adds

Everything in Standard Plan

Scan unlimited pages

AI Deep Keyword Research for 2,000 pages

10 Monthly Comprehensive SEO Audits

Unlimited Speed & Performance Reports

Priority Live Chat & Email Support

Listed as “From $29.99/month. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
From $29.99/month. Free trial available.
Lite

$29.99/month

Lowest paid plan
Scan up to 200 pages
AI Deep Keyword Research for 20 pages
2 Monthly Comprehensive SEO Audits
Titles & Descriptions Management Tools
JASON LD Structured Data Tools
One-click Broken Link Redirects
Search Trends and Keyword Analytics
Live Chat & Email Support
Standard

$49.99/month

Everything in Lite Plan
Scan up to 2,000 pages
AI Deep Keyword Research for 200 pages
5 Monthly Comprehensive SEO Audits
5 Monthly Speed & Performance Reports
Free 30-minute call with an SEO Expert
Live Chat & Email Support
Premium

$79.99/month

Everything in Standard Plan
Scan unlimited pages
AI Deep Keyword Research for 2,000 pages
10 Monthly Comprehensive SEO Audits
Unlimited Speed & Performance Reports
Priority Live Chat & Email Support
Free 30-minute call with an SEO Expert
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

44

/ 100
Mixed signals
medium confidence

Scored on 542 merchant reviews we hold for Plug in SEO, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 542 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2013–2026 · 542 reviews read
Reviews per year
201313 reviews
201411 reviews
201527 reviews
2016106 reviews
201770 reviews
201855 reviews
201935 reviews
202082 reviews
202156 reviews
202243 reviews
202313 reviews
202411 reviews
202518 reviews
20262 reviews
What merchants say

4.5

532 reviews
5★82%
4★10%
3★1%
2★2%
1★5%
Developer replies
21%
of reviews get an answer
Reviewed at 12m+
25%
had used it a year when they wrote
From 542 reviews read. Typical reviewer had used the app for 3 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 532. Open one to read it in full, with the developer's reply where there is one.

The initial setup/tutorial is the most useful part of the app. Once you install and pay for the trial you can't even use the quick fix buttons or changes that the tutorial walked you through using. Very misleading and doesn't give you the full experience of what to expect until they already get your money. Cancelled before finishing the trial to find an app that actually saves time with the SEO process.

I have uninstalled this app, however the code has remained in my theme and is causing severe conflicts. Still waiting on support to find out how to remove it 10 days later.

I subscribed for Plug in SEO after reading a recommendation for it by the ecommerce writer Paul Waddy who lists it in his "10 Helpful Apps for your Shopify Store" in his book Shopify for Dummies. I am very impressed with this app and also signed up for their Quick Start Service. The service I have received from Pablo has been excellent, very thorough and detailed, and he has really helped me to understand where my shop is currently standing and what I need to do to quickly make my site more SEO friendly to hopefully boost my organic traffic. Pablo completed a detailed keyword research exercise and reviewed and updated all my meta titles and meta descriptions to eliminate the most immediate critical issues with my existing text that were hindering the performance. I think Plug In SEO is a great affordable and accessible way for a new start up like mine to quickly undertake critical SEO tasks, avoiding the need to use an expensive SEO agency.

I recently used the Plug In SEO Quick Service Package, and I was really impressed with the quality of the service provided. The team delivered a clear, comprehensive overview of my Shopify store’s current SEO performance, pinpointing areas for improvement and providing actionable recommendations that were easy to understand and implement. Their insights not only helped me address immediate issues but also equipped me with a better framework for ongoing SEO maintenance. I highly recommend any Shopify store owner take advantage of their audit services. Whether you're new to SEO or simply want to ensure your store is performing at its best, the Plug In SEO team offers excellent value and expert guidance.

Great app, really amazing in helping to understand SEO issues. Also, the quick start option with Pablo was incredibly helpful, as he explained what the issues were, fixed many of them for us, and then gave simple instructions for us to fix any issues that are out of scope of the service.

Pablo and the company were very clear in our first SEO meeting and broke down in simple language what we need to focus on. He also guided us to new approaches that will save us a lot of time up front as well as saving money. We are happy to be on this path with Plug In SEO.

After subscribing to one of the Plug In SEO plans I decided to also purchase the Plug In SEO Quick Start Service, to help with moving forward optimising my Shopify store and I can highly recommend QSS. I had a video call session with Pablo, who was brilliant; he clearly explained various aspects of this complicated side of having an e-commerce website, provided easy to understand guidance for what needs to be done and was patient with my questions. Thank you Pablo and Mike!

Very Confusing app. No tutorials or information given. It automatically changes all your pages names. So in the meantime of figuring out their platform, your whole website pages are renamed. There are no quicklinks to edit the SEO suggestions, just learn how. There are no suggestions for character length when editing page titles. Just a weird overpriced seo service. Sent them an email for support a week ago and did not hear back. Sent them a new one. So this review is subject to change.

Developer repliedHi, Thanks for sharing your experience. We apologize it wasn't better. However, this review is not accurate. In fairness, there are three problems with this review: 1. Your email was answered in under an hour. However, all of 2. We offered you a consultation as you requested. You didn't respond. 3. Finally, we have hundreds of support articles and videos in our app. We are always working to make our app easier to use and we are sorry when it's too complex for our users. Show more

Plug in SEO FAQ

Answered from this app's own listing and its full review record.

Best suited for stores focused on SEO optimization and search ranking, working with Google and Bing tools.

Paid plans start at $29.99/month, and run to $79.99/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Plug in SEO's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Plug in SEO rates 44 out of 100 — mixed signals — read from 542 merchant reviews. The developer has published replies to 112 of 542 reviews. The score reflects what the review record shows, nothing more.

532 merchants have reviewed Plug in SEO, averaging 4.5 out of 5. We hold the review history from 2013 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.5 / 5 · 532 reviews


New reviews, last 12 months

2 (was 23)


Developer replies

112 of 542 reviews


Typical reviewer had used it

3 months


Pricing

From $29.99/month. Free trial available.


On the App Store since

June 2, 2011


Review history held

2013 – 2026

Integrates with
Shopify Admin
Bing
Google
Judge.me
Langify
Locksmith
Search Console

Categories
SEOSite optimization - Other
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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