W3 Custom Product Options
by W3trends
4.8
(169 reviews)
Best suited for stores that want to offer customizable product options to expand catalog reach without adding SKUs.
Add unlimited product options. Includes a live product preview based on the options selected. You asked for it! So we built it! Now harness the unlimited possibilities of Custom Product Options and bring your product’s features to life with the new Image Customizer! The app allows users to preview options live on the product page! Check our Demo shop for a demonstration. Now also featuring an image picker for your options, and a Width x Height calculator! You asked for it! So we built it! Now harness the unlimited possibilities of Custom Product Options and bring your product’s features to life with the new Image Customizer! The app allows users to preview options live on the product page! Check our Demo shop for a demonstration. Now also featuring an image picker for your options, and a Width x Height calculator! more Live product preview Supports add-on pricing Easy to use
Copy from the Shopify App Store listing, unedited.Product variants
Top line
average order value and catalog reach
From $8.99/mo
2 tiers
39/100
Limited evidence · from 169 reviews
What it does
Live product preview
Supports add-on pricing
Easy to use
What each step up actually buys you
This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.
Classic Plan
$8.99/month
Unlimited Options
Extra Charges Options $$
Conditional Logic
Pro Plan
$18.99/month
Includes Everything from Classic Plan
Image Customizer
Image Picker Options
Width x Height Calculations
Pricing
$8.99/month
$18.99/month
39
/ 100Limited evidence
Scored on 169 merchant reviews we hold for W3 Custom Product Options, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2015–2025 · 169 reviews read| 2015 | 1 reviews |
|---|---|
| 2016 | 12 reviews |
| 2017 | 17 reviews |
| 2018 | 26 reviews |
| 2019 | 12 reviews |
| 2020 | 23 reviews |
| 2021 | 16 reviews |
| 2022 | 22 reviews |
| 2023 | 17 reviews |
| 2024 | 13 reviews |
| 2025 | 10 reviews |
What merchants say
4.8
3%
of reviews get an answer33%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 169. Open one to read it in full, with the developer's reply where there is one.
I have been using W3 for various apps over many years and can honestly say the service has been excellent, any queries have been answered swiftly and efficiently. I would have no hesitation in recommending W3 to anyone looking for a solution for their e-commerce websites it just works!
I have used the Product Options app for several years and it is perfect for offering optional extras. Whenever I have needed support, it has been excellent. I highly recommend this product
We have been using W3 Custom Product Options on our site for a while, and it has been a game-changer for our business. Recently, after switching to a new theme, the plugin wasn't working as expected. I reached out to their support team, and they replied and resolved the issue in under 10 minutes—amazing customer service! This plugin is essential if you offer custom products on your site. Highly recommended, and we will definitely continue using it!
It's fine when it works, but sometimes it will not show anything, and it's a bit stressful not to have that complementary information when needed. But when it works, it's great. A little consistency or help with a human could be a good leap forward.
This app is worth every penny. We've been using Custom Product Options for about 5 years and could not be more pleased. Every item we make is custom and requires a TON of information. Custom Production Options allows us to offer our customers convenient drop-down boxes, radio buttons, and text inputs where we need them. The conditional logic also allows us to ensure only the options needed are presented to the customer. Each time we've reached out to the developers for help, they responded quickly and are very helpful. We're SO thankful for this app and the developers.
As a complete amateur, I have self taught the format and have found this easier each time I use it.
Many great features and very user friendly. The support team is always very helpful and efficient when any assistance is needed.
HORRIBLE APP. So many glitches, bugs, ALWAYS AN ISSUE with this app not properly working and now it's completely removed from my website even though I PAY A MONTHLY FEE FOR THIS GARBAGE. DO NOT RECOMMEND
W3 Custom Product Options FAQ
Answered from this app's own listing and its full review record.
Best suited for stores that want to offer customizable product options to expand catalog reach without adding SKUs.
Paid plans start at $8.99/month, and run to $18.99/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
W3 Custom Product Options's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.
On our scorecard W3 Custom Product Options rates 39 out of 100 — limited evidence — read from 169 merchant reviews. The developer has published replies to 5 of 169 reviews. The score reflects what the review record shows, nothing more.
169 merchants have reviewed W3 Custom Product Options, averaging 4.8 out of 5. We hold the review history from 2015 to 2025, which is what the year-by-year chart on this page is built from.
At a glance
4.8 / 5 · 169 reviews
2 (was 13)
5 of 169 reviews
3 months
From $8.99/month. Free trial available.
December 21, 2015
2015 – 2025
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
Run a free readiness checkInstead of W3 Custom Product Options
Same categories, by review volume.
