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  5. Selfnamed: Cosmetics on demand

Selfnamed: Cosmetics on demand

by Selfnamed

4.3

(72 reviews)

67/100 · SolidFree to install. Additional charges may apply.
Best suited for stores working on sourcing cost.

Sell clean private label beauty products with fast fulfillment and no order minimums Selfnamed, a B Corp company, lets you build a private label beauty brand across skincare, hair care, body care, and makeup. Design your own labels and boxes, then dropship one bottle at a time or sell wholesale. All products are compliant with the FDA and CPNP, so you can sell across the US, UK, and EU with no order minimums. Most formulas carry organic or natural certifications. Selfnamed, a B Corp company, lets you build a private label beauty brand across skincare, hair care, body care, and makeup. Design your own labels and boxes, then dropship one bottle at a time or sell wholesale. All products are compliant with the FDA and CPNP, so you can sell across the US, UK, and EU with no order minimums. Most formulas carry organic or natural certifications. more Private label beauty: skincare, hair care, body care, makeup under your brand No order minimums: sell just one bottle or go wholesale Clean products: organic and natural certifications available Compliant with FDA and CPNP: sell in the US, UK, and EU No design skills needed: build custom product labels and boxes in Design Studio

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Dropshipping
What it moves
Bottom line

sourcing cost

What it costs
Free to install. Additional charges may apply.
How it’s supported
67/100

Solid · from 66 reviews

What it does

Private label beauty: skincare, hair care, body care, makeup under your brand

No order minimums: sell just one bottle or go wholesale

Clean products: organic and natural certifications available

Compliant with FDA and CPNP: sell in the US, UK, and EU

No design skills needed: build custom product labels and boxes in Design Studio

Plan fit
One plan, no tiers to choose between

This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.

Pricing
Free to install. Additional charges may apply.
Free

Free to install

The listing notes additional charges may apply, so the plan prices above may not be the full monthly cost.
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

67

/ 100
Solid
medium confidence

Scored on 66 merchant reviews we hold for Selfnamed: Cosmetics on demand, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.
Computed from the 66 reviews we hold, with 12-month windows measured to 2026-10. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2024–2026 · 66 reviews read
Reviews per year
202415 reviews
202517 reviews
202634 reviews
What merchants say

4.3

72 reviews
5★80%
4★8%
3★2%
2★5%
1★6%
Developer replies
64%
of reviews get an answer
Reviewed at 12m+
12%
had used it a year when they wrote
From 66 reviews read. Typical reviewer had used the app for 4 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 72. Open one to read it in full, with the developer's reply where there is one.

Wonderful partner for my business! The customer service is amazing, and Veronica is always so helpful. I love the label design studio, which makes it easy to edit and create beautiful labels. I also love the clean-ingredient products and their curated selection. The order flow is smooth and fast when a customer makes a purchase, and shipping is quick too. Highly recommend!

strong and fast communication they were great to work work with and happily made any changes i wanted to my design i highly recommend them if your looking into starting your own private label skin care brand

Developer repliedThank you! Show more

I’ve been working with the app for nearly two years, and they’ve done a great job; the products are high-quality, and they’ve responded promptly whenever I’ve had a question.

Developer repliedThank you for your review! Show more

Selfnamed makes it very easy to start up your business with their integration to Shopify - good choice of products for any kind of line you'd like to set up. The only 'down' side I can name so far is that the cost of goods is relatively high which can make margins a bit tough. Lead times are decent, once your designs are approved it's usually between 4-7 working days when using D2C. Overall lately, I noticed Selfnamed is also expanding their services, or at least investigating if it's worth it (like custom bundles, etc) I am curious how this will develop as that's of course a neat feature to offer back to your customers. Product wise I can say most of my customers enjoy the fact that a few of the serums are more like a creme instead of a liquid, due to this some like vitamin c serum and retinol alternative serum also immediately hydrate the skin quite well.

Developer repliedThank you for sharing! Show more

Very happy so far everything runs smoothly. We have been working with them for almost a year now

Developer repliedThank you for sharing! Show more

Excellent platform for building a skincare brand on Shopify. Low minimum order quantities, solid formulations with a good range of ECOCERT COSMOS certified options, and complete ingredient documentation. The Shopify integration works smoothly: products, mockups and updates sync without hassle. Support deserves a special mention: questions about formulations, certificates or INCI details get clear written answers, even when the answer is "that claim is not supported." That honesty saves you from compliance mistakes. Running a full range across face, hair, body and baby care this way. Recommended for anyone serious about starting a private label brand.

Developer repliedThank you for sharing your thoughts! Show more

Anbindung und Ablauf funktionieren sehr gut!

Developer repliedThank you for your review! Show more

Very high quality formulas, prompt fulfillment and a team dedicated to providing excellent customer service.

Developer repliedThank you! Show more

Selfnamed: Cosmetics on demand FAQ

Answered from this app's own listing and its full review record.

Best suited for stores working on sourcing cost.

The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.

On our scorecard Selfnamed: Cosmetics on demand rates 67 out of 100 — solid — read from 66 merchant reviews. The developer has published replies to 42 of 66 reviews. The score reflects what the review record shows, nothing more.

72 merchants have reviewed Selfnamed: Cosmetics on demand, averaging 4.3 out of 5. We hold the review history from 2024 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.3 / 5 · 72 reviews


Rating, last 12 months

4.57 from 37 reviews


New reviews, last 12 months

37 (was 16)


Developer replies

42 of 66 reviews


Typical reviewer had used it

4 months


Pricing

Free to install. Additional charges may apply.


On the App Store since

August 14, 2023


Review history held

2024 – 2026

Categories
DropshippingWholesale
Will AI shoppers find this store?

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