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Shopify apps
Dropshipping
Selfnamed: Cosmetics on demand
Selfnamed: Cosmetics on demand
by Selfnamed
4.5
(48 reviews)
Best suited for cosmetics retailers exploring dropshipping as a fulfillment model.
Sell clean private label beauty products with fast fulfillment and no order minimums Selfnamed, a B Corp company, lets you build a private label beauty brand across skincare, hair care, body care, and makeup. Design your own labels and boxes, then dropship one bottle at a time or sell wholesale. All products are compliant with the FDA and CPNP, so you can sell across the US, UK, and EU with no order minimums. Most formulas carry organic or natural certifications. Selfnamed, a B Corp company, lets you build a private label beauty brand across skincare, hair care, body care, and makeup. Design your own labels and boxes, then dropship one bottle at a time or sell wholesale. All products are compliant with the FDA and CPNP, so you can sell across the US, UK, and EU with no order minimums. Most formulas carry organic or natural certifications. more Private label beauty: skincare, hair care, body care, makeup under your brand No order minimums: sell just one bottle or go wholesale Clean products: organic and natural certifications available Compliant with FDA and CPNP: sell in the US, UK, and EU No design skills needed: build custom product labels and boxes in Design Studio
Copy from the Shopify App Store listing, unedited.Dropshipping
Bottom line
sourcing cost
Free to install. Additional charges may apply.
55/100
Mixed signals · from 48 reviews
What it does
Private label beauty: skincare, hair care, body care, makeup under your brand
No order minimums: sell just one bottle or go wholesale
Clean products: organic and natural certifications available
Compliant with FDA and CPNP: sell in the US, UK, and EU
No design skills needed: build custom product labels and boxes in Design Studio
One plan, no tiers to choose between
This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.
Pricing
Free to install
55
/ 100Mixed signals
Scored on 48 merchant reviews we hold for Selfnamed: Cosmetics on demand, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.Review history
2024–2026 · 48 reviews read| 2024 | 15 reviews |
|---|---|
| 2025 | 17 reviews |
| 2026 | 16 reviews |
What merchants say
4.5
60%
of reviews get an answer9%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 48. Open one to read it in full, with the developer's reply where there is one.
I have been working with Selfnamed for 2 years now and always helpful, and doing their best to check everything is going well and smoothly. The products are amazing and always up to standard. Love it! tru;y the best company to work with in the industry.
Excellent partner for launching a skincare brand Working with Selfnamed has been a fantastic experience from start to finish. The platform makes it incredibly easy to launch a private-label skincare brand without the usual complexity of managing inventory, production, or fulfillment. The Shopify integration is smooth, product syncing is straightforward, and the customization options for branding make it easy to create a professional-looking store.
I launched my products on romanehair.com using Selfnamed, and the process was smooth from start to finish. The platform is easy to use, product quality is excellent, and my customers are very happy. Highly recommend
Ive been working with Selfnamed now since almost a year and Im so pleased with their products, professionalism and service! I'll continue to use them again and again.
I had a great experience working with Selfnamed. Their team is very understanding, attentive, and incredibly responsive. Communication was smooth throughout the entire collaboration, and they were always quick to deliver exactly what I needed. What really stood out to me is how fast and efficient they are while still maintaining high quality. The products are very well made, and I appreciate that they avoid harsh chemicals, which is important for both me and my customers. Overall, I’m very satisfied and definitely plan to continue doing business with them. Highly recommended!
The Self Named products are exceptional. We've been so happy with the quality. Additionally, the customer support team is super helpful, knowledgeable, very professional and responds to our inquiries very quickly. We're excited to be working with them.
Wow what a wonderful experience. Santa worked with me in getting everything set up. Step by step she guided me through it all. She explained everything to me giving me the understanding of how and why. I highly recommend unnamed for your ecommerce solutions. Dave
The design tool is complete garbage. You create a design, click "finish design," the tool switches to the dashboard, and under "product" it says: "Mockup not created," and everything is deleted. This happens several times in a row. When designing bundles where you're combining a surface and a box, switching between the two parts causes the autosave to jump to "continue" and delete the design. This also happens multiple times in a row. The autosave is annoying, it saves every tiny movement, causing the page to freeze constantly. The system is constantly lagging; it's as slow as a sloth. You get logged out of the system mid-work. Existing designs, when modified, are saved incorrectly somewhere on the server in the background and can't be opened because it throws an error. If you can ever open them again, half the design is gone. Saving each design takes minutes, and you have to pray that it actually survives. It's 2026, who thinks a server somewhere on the other side of the world with 2 GB of RAM is enough to design? We'll see how the product turns out. However, I already hate the design interface.
Selfnamed: Cosmetics on demand FAQ
Answered from this app's own listing and its full review record.
Best suited for cosmetics retailers exploring dropshipping as a fulfillment model.
The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.
On our scorecard Selfnamed: Cosmetics on demand rates 55 out of 100 — mixed signals — read from 48 merchant reviews. The developer has published replies to 29 of 48 reviews. The score reflects what the review record shows, nothing more.
48 merchants have reviewed Selfnamed: Cosmetics on demand, averaging 4.5 out of 5. We hold the review history from 2024 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
4.5 / 5 · 48 reviews
4.42 from 24 reviews
24 (was 11)
29 of 48 reviews
3 months
Free to install. Additional charges may apply.
August 14, 2023
2024 – 2026
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
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