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  1. xpay

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  4. Selfnamed: Cosmetics on demand

Selfnamed: Cosmetics on demand

by Selfnamed

4.5

(48 reviews)

55/100 · Mixed signalsFree to install. Additional charges may apply.
Best suited for cosmetics retailers exploring dropshipping as a fulfillment model.

Sell clean private label beauty products with fast fulfillment and no order minimums Selfnamed, a B Corp company, lets you build a private label beauty brand across skincare, hair care, body care, and makeup. Design your own labels and boxes, then dropship one bottle at a time or sell wholesale. All products are compliant with the FDA and CPNP, so you can sell across the US, UK, and EU with no order minimums. Most formulas carry organic or natural certifications. Selfnamed, a B Corp company, lets you build a private label beauty brand across skincare, hair care, body care, and makeup. Design your own labels and boxes, then dropship one bottle at a time or sell wholesale. All products are compliant with the FDA and CPNP, so you can sell across the US, UK, and EU with no order minimums. Most formulas carry organic or natural certifications. more Private label beauty: skincare, hair care, body care, makeup under your brand No order minimums: sell just one bottle or go wholesale Clean products: organic and natural certifications available Compliant with FDA and CPNP: sell in the US, UK, and EU No design skills needed: build custom product labels and boxes in Design Studio

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Dropshipping
What it moves
Bottom line

sourcing cost

What it costs
Free to install. Additional charges may apply.
How it’s supported
55/100

Mixed signals · from 48 reviews

What it does

Private label beauty: skincare, hair care, body care, makeup under your brand

No order minimums: sell just one bottle or go wholesale

Clean products: organic and natural certifications available

Compliant with FDA and CPNP: sell in the US, UK, and EU

No design skills needed: build custom product labels and boxes in Design Studio

Plan fit
One plan, no tiers to choose between

This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.

Pricing
Free to install. Additional charges may apply.
Free

Free to install

The listing notes additional charges may apply, so the plan prices above may not be the full monthly cost.
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

55

/ 100
Mixed signals
low confidence

Scored on 48 merchant reviews we hold for Selfnamed: Cosmetics on demand, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.
Computed from the 48 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2024–2026 · 48 reviews read
Reviews per year
202415 reviews
202517 reviews
202616 reviews
What merchants say

4.5

48 reviews
5★77%
4★8%
3★2%
2★6%
1★6%
Developer replies
60%
of reviews get an answer
Reviewed at 12m+
9%
had used it a year when they wrote
From 48 reviews read. Typical reviewer had used the app for 3 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 48. Open one to read it in full, with the developer's reply where there is one.

I have been working with Selfnamed for 2 years now and always helpful, and doing their best to check everything is going well and smoothly. The products are amazing and always up to standard. Love it! tru;y the best company to work with in the industry.

Developer repliedThank you for your review! Show more

Excellent partner for launching a skincare brand Working with Selfnamed has been a fantastic experience from start to finish. The platform makes it incredibly easy to launch a private-label skincare brand without the usual complexity of managing inventory, production, or fulfillment. The Shopify integration is smooth, product syncing is straightforward, and the customization options for branding make it easy to create a professional-looking store.

Developer repliedThank you for sharing your thoughts! Show more

I launched my products on romanehair.com using Selfnamed, and the process was smooth from start to finish. The platform is easy to use, product quality is excellent, and my customers are very happy. Highly recommend

Ive been working with Selfnamed now since almost a year and Im so pleased with their products, professionalism and service! I'll continue to use them again and again.

I had a great experience working with Selfnamed. Their team is very understanding, attentive, and incredibly responsive. Communication was smooth throughout the entire collaboration, and they were always quick to deliver exactly what I needed. What really stood out to me is how fast and efficient they are while still maintaining high quality. The products are very well made, and I appreciate that they avoid harsh chemicals, which is important for both me and my customers. Overall, I’m very satisfied and definitely plan to continue doing business with them. Highly recommended!

Developer repliedThank you for sharing! Show more

The Self Named products are exceptional. We've been so happy with the quality. Additionally, the customer support team is super helpful, knowledgeable, very professional and responds to our inquiries very quickly. We're excited to be working with them.

Wow what a wonderful experience. Santa worked with me in getting everything set up. Step by step she guided me through it all. She explained everything to me giving me the understanding of how and why. I highly recommend unnamed for your ecommerce solutions. Dave

The design tool is complete garbage. You create a design, click "finish design," the tool switches to the dashboard, and under "product" it says: "Mockup not created," and everything is deleted. This happens several times in a row. When designing bundles where you're combining a surface and a box, switching between the two parts causes the autosave to jump to "continue" and delete the design. This also happens multiple times in a row. The autosave is annoying, it saves every tiny movement, causing the page to freeze constantly. The system is constantly lagging; it's as slow as a sloth. You get logged out of the system mid-work. Existing designs, when modified, are saved incorrectly somewhere on the server in the background and can't be opened because it throws an error. If you can ever open them again, half the design is gone. Saving each design takes minutes, and you have to pray that it actually survives. It's 2026, who thinks a server somewhere on the other side of the world with 2 GB of RAM is enough to design? We'll see how the product turns out. However, I already hate the design interface.

Developer repliedThank you for taking the time to share this — and we completely understand the frustration. Losing work multiple times in a row, dealing with freezes, and running into errors when trying to reopen designs is genuinely unacceptable, and we're sorry you experienced all of this. We've already reached out to you personally to dig into the specific issues you encountered and make sure your designs are recovered where possible. These are not the standards we hold ourselves to, and your feedback is being taken seriously at the right levels. The autosave behaviour, the bundle-switching bug, the session timeouts, and the performance issues you described are all on our radar as priority items. We know "we're working on it" doesn't undo lost work or wasted time, but we want you to know this isn't being brushed aside. We hope the conversation we've started privately can at least begin to make things right. Show more

Selfnamed: Cosmetics on demand FAQ

Answered from this app's own listing and its full review record.

Best suited for cosmetics retailers exploring dropshipping as a fulfillment model.

The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.

On our scorecard Selfnamed: Cosmetics on demand rates 55 out of 100 — mixed signals — read from 48 merchant reviews. The developer has published replies to 29 of 48 reviews. The score reflects what the review record shows, nothing more.

48 merchants have reviewed Selfnamed: Cosmetics on demand, averaging 4.5 out of 5. We hold the review history from 2024 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.5 / 5 · 48 reviews


Rating, last 12 months

4.42 from 24 reviews


New reviews, last 12 months

24 (was 11)


Developer replies

29 of 48 reviews


Typical reviewer had used it

3 months


Pricing

Free to install. Additional charges may apply.


On the App Store since

August 14, 2023


Review history held

2024 – 2026

Categories
DropshippingWholesale
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