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Selfnamed: Cosmetics on demand
Selfnamed: Cosmetics on demand
by Selfnamed
4.3
(72 reviews)
Best suited for stores working on sourcing cost.
Sell clean private label beauty products with fast fulfillment and no order minimums Selfnamed, a B Corp company, lets you build a private label beauty brand across skincare, hair care, body care, and makeup. Design your own labels and boxes, then dropship one bottle at a time or sell wholesale. All products are compliant with the FDA and CPNP, so you can sell across the US, UK, and EU with no order minimums. Most formulas carry organic or natural certifications. Selfnamed, a B Corp company, lets you build a private label beauty brand across skincare, hair care, body care, and makeup. Design your own labels and boxes, then dropship one bottle at a time or sell wholesale. All products are compliant with the FDA and CPNP, so you can sell across the US, UK, and EU with no order minimums. Most formulas carry organic or natural certifications. more Private label beauty: skincare, hair care, body care, makeup under your brand No order minimums: sell just one bottle or go wholesale Clean products: organic and natural certifications available Compliant with FDA and CPNP: sell in the US, UK, and EU No design skills needed: build custom product labels and boxes in Design Studio
Copy from the Shopify App Store listing, unedited.Dropshipping
Bottom line
sourcing cost
Free to install. Additional charges may apply.
67/100
Solid · from 66 reviews
What it does
Private label beauty: skincare, hair care, body care, makeup under your brand
No order minimums: sell just one bottle or go wholesale
Clean products: organic and natural certifications available
Compliant with FDA and CPNP: sell in the US, UK, and EU
No design skills needed: build custom product labels and boxes in Design Studio
One plan, no tiers to choose between
This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.
Pricing
Free to install
67
/ 100Solid
Scored on 66 merchant reviews we hold for Selfnamed: Cosmetics on demand, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.Review history
2024–2026 · 66 reviews read| 2024 | 15 reviews |
|---|---|
| 2025 | 17 reviews |
| 2026 | 34 reviews |
What merchants say
4.3
64%
of reviews get an answer12%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 72. Open one to read it in full, with the developer's reply where there is one.
Wonderful partner for my business! The customer service is amazing, and Veronica is always so helpful. I love the label design studio, which makes it easy to edit and create beautiful labels. I also love the clean-ingredient products and their curated selection. The order flow is smooth and fast when a customer makes a purchase, and shipping is quick too. Highly recommend!
strong and fast communication they were great to work work with and happily made any changes i wanted to my design i highly recommend them if your looking into starting your own private label skin care brand
I’ve been working with the app for nearly two years, and they’ve done a great job; the products are high-quality, and they’ve responded promptly whenever I’ve had a question.
Selfnamed makes it very easy to start up your business with their integration to Shopify - good choice of products for any kind of line you'd like to set up. The only 'down' side I can name so far is that the cost of goods is relatively high which can make margins a bit tough. Lead times are decent, once your designs are approved it's usually between 4-7 working days when using D2C. Overall lately, I noticed Selfnamed is also expanding their services, or at least investigating if it's worth it (like custom bundles, etc) I am curious how this will develop as that's of course a neat feature to offer back to your customers. Product wise I can say most of my customers enjoy the fact that a few of the serums are more like a creme instead of a liquid, due to this some like vitamin c serum and retinol alternative serum also immediately hydrate the skin quite well.
Very happy so far everything runs smoothly. We have been working with them for almost a year now
Excellent platform for building a skincare brand on Shopify. Low minimum order quantities, solid formulations with a good range of ECOCERT COSMOS certified options, and complete ingredient documentation. The Shopify integration works smoothly: products, mockups and updates sync without hassle. Support deserves a special mention: questions about formulations, certificates or INCI details get clear written answers, even when the answer is "that claim is not supported." That honesty saves you from compliance mistakes. Running a full range across face, hair, body and baby care this way. Recommended for anyone serious about starting a private label brand.
Anbindung und Ablauf funktionieren sehr gut!
Very high quality formulas, prompt fulfillment and a team dedicated to providing excellent customer service.
Selfnamed: Cosmetics on demand FAQ
Answered from this app's own listing and its full review record.
Best suited for stores working on sourcing cost.
The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.
On our scorecard Selfnamed: Cosmetics on demand rates 67 out of 100 — solid — read from 66 merchant reviews. The developer has published replies to 42 of 66 reviews. The score reflects what the review record shows, nothing more.
72 merchants have reviewed Selfnamed: Cosmetics on demand, averaging 4.3 out of 5. We hold the review history from 2024 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
4.3 / 5 · 72 reviews
4.57 from 37 reviews
37 (was 16)
42 of 66 reviews
4 months
Free to install. Additional charges may apply.
August 14, 2023
2024 – 2026
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