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  1. xpay

  2. Shopify apps

  3. Inventory sync

  4. Sellbrite

Sellbrite

by Sellbrite

4.0

(109 reviews)

55/100 · Mixed signalsFree plan available. Free trial available.
Best suited for multi-channel sellers syncing inventory across Amazon, eBay, Etsy, Google, and Walmart.

Sellbrite enables merchants to easily sell their products on Amazon, eBay, Etsy, Walmart and more. Sellbrite enables brands & retailers to list and sell products effortlessly on the world's largest online marketplaces. With Sellbrite for Shopify, your Shopify store remains the hub (i.e. "source of truth") and controls your products and inventory in Sellbrite, while marketplace orders are sent back to your Shopify store for fulfillment. Sellbrite’s simple, intuitive interface simplifys product listings and order fulfillment across multiple marketplaces, all within a single tool. Sellbrite enables brands & retailers to list and sell products effortlessly on the world's largest online marketplaces. With Sellbrite for Shopify, your Shopify store remains the hub (i.e. "source of truth") and controls your products and inventory in Sellbrite, while marketplace orders are sent back to your Shopify store for fulfillment. Sellbrite’s simple, intuitive interface simplifys product listings and order fulfillment across multiple marketplaces, all within a single tool. more Sellbrite automatically adjusts & syncs inventory to avoid overselling. Easily create variation listings and manage inventory on each variant item. Reach new customers no matter where they shop by listing your products in bulk. Fulfill marketplace orders from Shopify alongside all your other orders. Listings can include available inventory from ALL of your warehouses locations.

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Inventory sync
What it moves
Bottom line

fulfilment cost and post-purchase experience

What it costs
From $19/mo

free plan available · 4 tiers

How it’s supported
55/100

Mixed signals · from 110 reviews

What it does

Sellbrite automatically adjusts & syncs inventory to avoid overselling.

Easily create variation listings and manage inventory on each variant item.

Reach new customers no matter where they shop by listing your products in bulk.

Fulfill marketplace orders from Shopify alongside all your other orders.

Listings can include available inventory from ALL of your warehouses locations.

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Free
Free
You start with

Up to 30 Orders Monthly

2-hr Inventory Quantity Sync

2-hr Multi-Channel Price Sync

Unlimited Channels

Unlimited SKUs

Unlimited Users

Pro 100
$19/month
Adds

Up to 100 Orders Monthly

15-min Inventory Quantity Sync

15-min Multi-Channel Price Sync

Pro 500
$59/month
Adds

Up to 500 Orders Monthly

Pro 2K
$99/month
Adds

Up to 2,000 Orders Monthly

Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Free

Free

Free
Up to 30 Orders Monthly
2-hr Inventory Quantity Sync
2-hr Multi-Channel Price Sync
Unlimited Channels
Unlimited SKUs
Unlimited Users
Pro 100

$19/month

Lowest paid plan
Up to 100 Orders Monthly
15-min Inventory Quantity Sync
15-min Multi-Channel Price Sync
Unlimited Channels
Unlimited SKUs
Unlimited Users
Pro 500

$59/month

Up to 500 Orders Monthly
15-min Inventory Quantity Sync
15-min Multi-Channel Price Sync
Unlimited Channels
Unlimited SKUs
Unlimited Users
Pro 2K

$99/month

Up to 2,000 Orders Monthly
15-min Inventory Quantity Sync
15-min Multi-Channel Price Sync
Unlimited Channels
Unlimited SKUs
Unlimited Users
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

55

/ 100
Mixed signals
medium confidence

Scored on 110 merchant reviews we hold for Sellbrite, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 3.86, 0.27 stars below the lifetime average of 4.13. Worth reading the newest reviews before installing.
Computed from the 110 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2014–2026 · 110 reviews read
Reviews per year
20142 reviews
20155 reviews
20172 reviews
20185 reviews
201915 reviews
202022 reviews
202117 reviews
20227 reviews
202317 reviews
20249 reviews
20254 reviews
20265 reviews
What merchants say

4.0

109 reviews
5★71%
4★5%
3★5%
2★5%
1★15%
Developer replies
61%
of reviews get an answer
Reviewed at 12m+
33%
had used it a year when they wrote
From 110 reviews read. Typical reviewer had used the app for 4 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 109. Open one to read it in full, with the developer's reply where there is one.

Highly recommend Sellbrite! Had tried several sync programs over the years. Sellbrite stands out as very solid, basic program, capable of handling large amounts of data (about 4000 SKU's) easily. What makes the biggest difference is very friendly, knowledgeable and responsive staff, who help to get through unexpected problems, with come with growing business, easily. Thank you, Team Sellbrite!

Started out with the free plan, which does clearly start that each update is every 2 hours. Once we increased sales on Etsy, we needed to upgrade to the first tier paid plan, where the updates are every 15 minutes. Support has been great, always happy to answer questions and are pleasant and polite! :)

Haven't had any issues for years, but when I did have one (of my own making) support was patient and thorough, even though we are on the Free Plan! Kudos.

App only allows 100 variants to be imported from Shopify, despite that limitation being lifted from Shopify itself months ago. Agents had no idea about this until we notified them, and first tried to argue that it wasn't their limitation... They "opened a ticket" and assured they'd update as the ticket progresses, but we have heard nothing from them other than when we reach out for updates. Was told when we did our October check-in that they were about to roll out testing, and yet, still nothing. Several variants have been managed manually for months now. An absolute nightmare for our small team, and now we are having to shop around for an inventory manager that can actually manage our inventory... Very disappointed in what was once a decent service.

Products are syncing when we publish on sales channel for the first time. After that there is no real time syncing of price and inventory. So we had oversold products. Support is very fast but we only get basic and generic feedback. Videos are very basic. Nobody really looks at our issue. Cannot resolve issues. I have now received the information that free plans sync only every 2 hours and paid plans sync every 15 minutes. This clarifies my issue, but I had not seen anywhere this information before. With free plan you still have the risk of overselling if you get an order within the 2 hour sync cycle. I changed my rating to 3 stars. New update: this app is definitely not syncing correctly. We had 2 orders on eBay for products no longer available. We had to cancel the orders. Not good for customers, not good for complying with eBay policies. It looks like the "eBay listings" on the app do sync with listings on my "base" inventory downloaded on the app. But the eBay listings on the app do not actually sync with products already listed on eBay, after having listed them on eBay from the app. The sync only happens the first time they are listed on eBay, but no sync afterwords with eBay. These orders were in fact no longer in stock since August 25!! Still showing available on eBay. No longer showing available from the products downloaded to the app. Avoid this app to avoid embarassment with customers and risk for not complying for eBay rules. This can be very costly. We have about 20,000 products, of which 622 on eBay. Impossible to keep checking each and every product one by one.

Developer repliedWe sincerely appreciate you taking the time to update your review and share these additional details about your experience. Issues like overselling are exactly what we want to help prevent, and we take your concerns seriously. I want to address your latest update directly: Sellbrite is designed to continuously sync inventory from Sellbrite to each of your sales channels. This means that when items sell on eBay (or any connected channel), those inventory changes should sync back to Sellbrite, and then out to all other channels within your plan's sync interval. The situation you're describing, where products sold in August were still showing as available on eBay in December, suggests something may be misconfigured in your account setup. This is not normal behavior for our app, and we'd very much like the opportunity to investigate what's happening. Our support team has reached out multiple times to gather specific examples and review your account configuration, but we haven't been able to connect with you yet. We genuinely want to resolve this for you and ensure Sellbrite works reliably for your business. Please respond to our support emails or reach out directly so we can investigate your specific setup and make this right. We're here and ready to help as soon as we hear from you. Show more

Sellbrite is a fantastic tool that works seamlessly, but what truly sets it apart is the support team. They are incredibly helpful and consistently go above and beyond. During business hours, I usually get a response within 2 minutes and a full resolution just moments later. It’s rare to find this level of speed and competence. Highly recommended!

Great little app, I have been using it for years with few issues. It's the only app around with a useful free plan that can sync your Shopify store inventory with Etsy and Ebay. Very easy to use.

We’ve been experiencing serious issues with Sellbrite allowing Amazon to oversell our inventory for over a month now. Initially, we assumed it was a mistake on our end, but after closely monitoring the situation, we discovered that Sellbrite was not syncing any inventory data from our Shopify store. Multiple products that are marked as drafts with zero inventory in Shopify are still showing quantities of 5–10 in Sellbrite. We reached out through live chat in hopes of resolving the issue, but after waiting seven days with no action taken to even open a support ticket, we’ve had enough. We're removing the app from our store and actively seeking a more reliable solution. If you're a business managing a large catalog and need accurate inventory syncing with Amazon, this is definitely not the solution.

Developer repliedThank you for taking the time to provide a review. We apologize if there was some sort of miscommunication on this. We did reach out multiple times to try and help resolve the issue you were reporting but never received a response back. If you are still seeing a problem with your inventory please contact us so that we can prioritize getting this resolved for you immediately. Accurate inventory management is critical, and we're committed to making this right. Show more

Sellbrite FAQ

Answered from this app's own listing and its full review record.

Best suited for multi-channel sellers syncing inventory across Amazon, eBay, Etsy, Google, and Walmart.

There is a free plan, paid plans start at $19/month, and run to $99/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Sellbrite's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Sellbrite rates 55 out of 100 — mixed signals — read from 110 merchant reviews. The developer has published replies to 67 of 110 reviews. The score reflects what the review record shows, nothing more.

109 merchants have reviewed Sellbrite, averaging 4.0 out of 5. We hold the review history from 2014 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.0 / 5 · 109 reviews


Rating, last 12 months

3.86 from 7 reviews


New reviews, last 12 months

7


Developer replies

67 of 110 reviews


Typical reviewer had used it

4 months


Pricing

Free plan available. Free trial available.


On the App Store since

July 7, 2014


Review history held

2014 – 2026

Integrates with
Amazon
eBay
Etsy
Google
Walmart

Categories
Inventory syncMarketplaces
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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