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  1. xpay✦ Commerce

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  5. SmartOptions Custom Options

SmartOptions Custom Options

by Nerd Labs

4.9

(35 reviews)

50/100 · Mixed signalsFree plan available. Free trial available.
Best suited for stores willing to start free and move to $3/mo.

Unlimited product options & customizer — color swatches, custom fields & price add-ons SmartOptions lets you go beyond the built-in variant limit by adding unlimited custom fields to any product. Choose from 10 option types including text inputs, dropdowns, color swatches, date pickers, and more. Add-on amounts are automatically included as line items at checkout. Smart targeting applies option sets to specific products, collections, or all products. One-click theme installation works with all Online Store 2.0 themes. Cascading option choices are available and work with inventory. SmartOptions lets you go beyond the built-in variant limit by adding unlimited custom fields to any product. Choose from 10 option types including text inputs, dropdowns, color swatches, date pickers, and more. Add-on amounts are automatically included as line items at checkout. Smart targeting applies option sets to specific products, collections, or all products. One-click theme installation works with all Online Store 2.0 themes. Cascading option choices are available and work with inventory. more 10 option types: text, dropdowns, color swatches, date pickers, and more Built-in surcharges for premium options on every store and inventory tracking One-click theme installation for all Online Store 2.0 themes Analytics dashboard to track option views, selections, and conversions Smart product targeting with collection and tag-based rules

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Product variants
What it moves
Top line

average order value and catalog reach

What it costs
From $3.99/mo

free plan available · 3 tiers

How it’s supported
50/100

Mixed signals · from 37 reviews

What it does

10 option types: text, dropdowns, color swatches, date pickers, and more

Built-in surcharges for premium options on every store and inventory tracking

One-click theme installation for all Online Store 2.0 themes

Analytics dashboard to track option views, selections, and conversions

Smart product targeting with collection and tag-based rules

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Free
Free
You start with

1 live option set

All option types included

Text, dropdowns & color swatches

date picker fields

Conditional show/hide logic

Smart product targeting

Micro
$3.99/month
Adds

Up to 10 option sets

Price add-ons & percentage pricing

Conditional logic, 5 levels deep

Inventory-linked choices

Priority email support

Smart Options
$7.99/month
Adds

Unlimited option sets

Usage analytics

Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Free

Free

Free
1 live option set
All option types included
Text, dropdowns & color swatches
date picker fields
Conditional show/hide logic
Smart product targeting
Email support
Micro

$3.99/month

Lowest paid plan
Up to 10 option sets
All option types included
Price add-ons & percentage pricing
Conditional logic, 5 levels deep
Smart product targeting
Inventory-linked choices
Priority email support
Smart Options

$7.99/month

Unlimited option sets
All option types included
Conditional logic, 5 levels deep
Price add-ons & percentage pricing
Inventory-linked choices
Smart product targeting
Usage analytics
Priority email support
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

50

/ 100
Mixed signals
low confidence

Scored on 37 merchant reviews we hold for SmartOptions Custom Options, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 37 reviews we hold, with 12-month windows measured to 2026-09. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2026–2026 · 37 reviews read
Reviews per year
202637 reviews
What merchants say

4.9

35 reviews
5★97%
4★0%
3★0%
2★0%
1★3%
Developer replies
0%
of reviews get an answer
Reviewed at 12m+
0%
had used it a year when they wrote
From 37 reviews read. Typical reviewer had used the app for 2 days. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 35. Open one to read it in full, with the developer's reply where there is one.

Easy to use and very flexible. Product option customization is much simpler now.

A simple and flexible app for adding custom options to products. It’s easy to configure and gives us more control over product customization without making the process complicated. Very useful for our store.

SmartOptions gives us much more flexibility with product options. Price add-ons and custom fields work smoothly, and the app was very easy to configure.

Really useful app for adding custom product options. The setup is simple, and the conditional logic makes it easy to keep product pages clean and organized.

SmartOptions is a useful app for adding more flexibility to product pages. Setting up custom product options is straightforward, and it makes it much easier to offer customers different choices without making product management complicated. The app is easy to work with and has been a convenient solution for products that need additional customization.

smartOptions has been a great addition to our store. Creating custom product options is simple, and features like dropdowns, color swatches, and conditional options give us plenty of flexibility. The options look clean on the product pages and are easy to manage. Highly recommended for stores that offer customizable products.

We needed several custom fields for personalized products and this app made the setup much easier. It's flexible and saves us from creating lots of unnecessary product variants.

A practical product options app with a straightforward setup. Applying option sets to specific products or collections saves time, especially when managing a larger catalog.

SmartOptions Custom Options FAQ

Answered from this app's own listing and its full review record.

Best suited for stores willing to start free and move to $3/mo.

There is a free plan, paid plans start at $3.99/month, and run to $7.99/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

SmartOptions Custom Options's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard SmartOptions Custom Options rates 50 out of 100 — mixed signals — read from 37 merchant reviews. The developer has published replies to 0 of 37 reviews. The score reflects what the review record shows, nothing more.

35 merchants have reviewed SmartOptions Custom Options, averaging 4.9 out of 5. We hold the review history from 2026 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.9 / 5 · 35 reviews


Rating, last 12 months

4.89 from 37 reviews


New reviews, last 12 months

37


Developer replies

0 of 37 reviews


Typical reviewer had used it

2 days


Pricing

Free plan available. Free trial available.


On the App Store since

April 1, 2026


Review history held

2026 – 2026

Integrates with
Checkout
Shopify Admin

Categories
Product variants
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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xpay

The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

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