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  1. xpay

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  3. Social proof

  4. Tolstoy: Shoppable Video & UGC

Tolstoy: Shoppable Video & UGC

by Tolstoy

4.7

(237 reviews)

42/100 · Mixed signalsFree plan available. Free trial available.
Best suited for merchants building social proof through user-generated content and shoppable videos on TikTok, Instagram, and Meta.

Generate videos, images, and ads with AI, then publish shoppable videos and UGC across your store. Tolstoy is an ecommerce content platform for creating, publishing, and improving product content. Generate on-brand product videos, images, and ads with AI and reusable workflows. Import social posts and UGC, tag products, and publish shoppable videos across product pages, collections, Shop App, TikTok Shop, email, SMS, and Meta Ads. Add AI sales and virtual try-on experiences to your storefront, then track video, ad, and shopper performance in one place. Tolstoy is an ecommerce content platform for creating, publishing, and improving product content. Generate on-brand product videos, images, and ads with AI and reusable workflows. Import social posts and UGC, tag products, and publish shoppable videos across product pages, collections, Shop App, TikTok Shop, email, SMS, and Meta Ads. Add AI sales and virtual try-on experiences to your storefront, then track video, ad, and shopper performance in one place. more Shoppable videos, UGC reels, and video galleries for product pages Import from TikTok, Instagram, YouTube, Pinterest, Drive, Dropbox, iCloud Bulk publish to storefront, Shop App, TikTok Shop, email, SMS, and Meta Ads Create AI UGC, product videos, lifestyle images, packshots, and ads Tag products and track video, ad, and shopper performance analytics

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Social proof
What it moves
Top line

conversion rate and average order value

What it costs
From $19/mo

free plan available · 4 tiers

How it’s supported
42/100

Mixed signals · from 237 reviews

What it does

Shoppable videos, UGC reels, and video galleries for product pages

Import from TikTok, Instagram, YouTube, Pinterest, Drive, Dropbox, iCloud

Bulk publish to storefront, Shop App, TikTok Shop, email, SMS, and Meta Ads

Create AI UGC, product videos, lifestyle images, packshots, and ads

Tag products and track video, ad, and shopper performance analytics

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Tolstoy Free
Free
You start with

Publish videos to Shop App

Publish shoppable videos to TikTok Shop

Generate starter AI images and videos

Add AI Shopper search to your store

Enable AI sales agents and try-on

Import videos from social and cloud

Shoppable Plus
$19/month
Adds

Everything in Tolstoy Free

Unlimited shoppable videos

AI widgets and landing pages

Analytics and A/B testing

Feeds, stories, carousels & tiles

SEO/LLM-ready video experiences

Bundle Plus
$39/month
Adds

Save 32% vs separate Plus plans

Shoppable Videos + Studio + Shopper

Create PDP, organic, and paid content

Bulk-generate with custom templates

Build AI widgets and landing pages

Recreate competitor ads with AdSpy

Bundle Pro
$199/month
Adds

Save 33% vs separate Pro plans

Higher limits for teams that scale

Priority support and AI strategy help

Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Tolstoy Free

Free

Free
Publish videos to Shop App
Publish shoppable videos to TikTok Shop
Generate starter AI images and videos
Add AI Shopper search to your store
Enable AI sales agents and try-on
Import videos from social and cloud
Shoppable Plus

$19/month

Lowest paid plan
Everything in Tolstoy Free
Unlimited shoppable videos
AI widgets and landing pages
Analytics and A/B testing
Feeds, stories, carousels & tiles
SEO/LLM-ready video experiences
In-house support and AI strategy help
Bundle Plus

$39/month

Save 32% vs separate Plus plans
Shoppable Videos + Studio + Shopper
Create PDP, organic, and paid content
Bulk-generate with custom templates
Build AI widgets and landing pages
Recreate competitor ads with AdSpy
Automate performance analysis
Support and AI strategy help
Bundle Pro

$199/month

Save 33% vs separate Pro plans
Higher limits for teams that scale
Create PDP, organic, and paid content
Bulk-generate with custom templates
Build AI widgets and landing pages
Recreate competitor ads with AdSpy
Automate performance analysis
Priority support and AI strategy help
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

42

/ 100
Mixed signals
high confidence

Scored on 237 merchant reviews we hold for Tolstoy: Shoppable Video & UGC, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 4.63, 0.21 stars below the lifetime average of 4.85. Worth reading the newest reviews before installing.
Computed from the 237 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2020–2026 · 237 reviews read
Reviews per year
20201 reviews
202117 reviews
202235 reviews
202329 reviews
202448 reviews
202546 reviews
202661 reviews
What merchants say

4.7

237 reviews
5★95%
4★1%
3★1%
2★1%
1★3%
Developer replies
46%
of reviews get an answer
Reviewed at 12m+
18%
had used it a year when they wrote
From 237 reviews read. Typical reviewer had used the app for 2 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 237. Open one to read it in full, with the developer's reply where there is one.

Earl was super helpful and efficient in resolving the fix. Frankly the UI on Tolstoy is not very straightforward and changes so often so gets confusing really quickly but their support team is very helpful and makes it so easy to work with.

TO BE HONEST, for my use it is a massive waste of time in its current version. It has great comprehension to state back to you what you want but there is a disconnect in carrying out said instructions (even basic ones) that it understood. Waste so much time trying to do correction after correction even one instruction at a time as more than one instruction makes things even worse. ALso support had a video call with me trying to help and was going to get back to me soon with a comparison how they fared in trying their hand at what was frustrating me.... she NEVER got back to me. I had 7,500 tokens up my sleeve to try use before i cancelled so i gave it one more shot... and once again tearing my hair out. SO...better i cancel and lose the 7,500 tokens than my sanity. Overall- a bad experience.

We've been using Tolstoy for some time now and have seen positive results since launch. It's a great way for customers to better visualise and connect with our products online. The team at Tolstoy is always responsive, open to feedback, and committed to improving the platform. A great partner to work with!

Unclear billing and repeated upgrade pressure. I was being charged overages based on “billable impressions,” but the numbers do not match my Shopify and Google Analytics data. Remarkably, Tolstoy’s own team has given me different explanations of what counts as a billable impression: scrolled/seen, unique impressions, and page-load impressions. When I raised concerns about this, I was repeatedly pushed toward upgrading instead of the explanation of what I am being billed for. A promised refund --for one billing period-- took weeks of follow-up. I have now asked them to review my full account history because of their own inconsistencies around “billable impressions.” Use caution with Tolstoy’s overage billing.

We’ve had a great experience with Tolstoy over the past 4 years. The app itself is super easy to use, the video features look amazing on our site, and the support team has honestly been incredible. Every time we’ve reached out, they’ve been fast, helpful, and genuinely kind, even on weekends! Shoutout to Mikaela They recently helped us transition our account and kept, which we really appreciated as a growing brand. Overall, highly recommend if you want to add shoppable video content to your Shopify store with a team that actually supports you.

We have just begun our journey with Tolstoy, and as a brand completely new to AI content generation, Wes and Emmanuel have been exceptional guides throughout the process. Wes arranged a demo and showed us exactly how Tolstoy could bring value to our brand specifically, even presenting use cases tailored to our products. It was clear he had taken the time to research our brand before the meeting, and throughout the conversation he was thoughtful about how Tolstoy could elevate our marketing. He was ultimately the person who sold us on the platform. The quality of the content produced has been on par with some of the professional shoots we have invested in previously. Emmanuel has been incredibly patient, knowledgeable, and genuinely invested in helping us make the most of the platform. Through every interaction, it is clear that Tolstoy takes pride in customer support and is committed to helping brands grow and explore their creativity. Emmanuel never makes us feel rushed during meetings and has offered follow up sessions on more than one occasion. He takes the time to walk us through every feature of the platform and is always happy to answer questions, even when we jump between topics. It genuinely feels like Tolstoy becomes part of your team and workflow. We explored three other platforms and attended demos with each of them, but ultimately chose Tolstoy because, aside from its first class content generation and wide range of features, the customer support truly set them apart from every other platform we explored and engaged with. It was clear to us that they are focused on supporting long term brand growth and care about far more than just the subscription itself.

Niezl was super helpful throughout our multi-store Shopify setup. She quickly diagnosed several issues - products not syncing in our Canada store, assets not displaying correctly on UK PDPs, and OOS products hiding content. Clear, responsive, and proactive with follow-ups. Great support!

Great APp Great support runs on 2 of our websites for UGC, does a good job.

Tolstoy: Shoppable Video & UGC FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants building social proof through user-generated content and shoppable videos on TikTok, Instagram, and Meta.

There is a free plan, paid plans start at $19/month, and run to $199/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Tolstoy: Shoppable Video & UGC's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Tolstoy: Shoppable Video & UGC rates 42 out of 100 — mixed signals — read from 237 merchant reviews. The developer has published replies to 110 of 237 reviews. The score reflects what the review record shows, nothing more.

237 merchants have reviewed Tolstoy: Shoppable Video & UGC, averaging 4.7 out of 5. We hold the review history from 2020 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.7 / 5 · 237 reviews


Rating, last 12 months

4.63 from 74 reviews


New reviews, last 12 months

74 (was 52)


Developer replies

110 of 237 reviews


Typical reviewer had used it

2 months


Pricing

Free plan available. Free trial available.


On the App Store since

December 2, 2020


Review history held

2020 – 2026

Integrates with
Checkout
Meta Ads, Klaviyo
Shop App, TikTok Shop
Shoppable videos, AI ads
TikTok, Instagram Reels
UGC, Product videos
Yotpo, Okendo, Loox

Categories
Social proofVideo and livestream
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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