Tolstoy: Shoppable Video & UGC
by Tolstoy
4.7
(279 reviews)
Best suited for stores using Meta Ads, Klaviyo, Shop App, TikTok Shop and Shoppable videos, AI ads, which it integrates with and willing to start free and move to $12/mo.
Turn Instagram Reels, TikTok videos, and UGC into videos shoppers can buy from. Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos. Track views, clicks, add-to-carts, and attributed revenue in one dashboard. Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos. Track views, clicks, add-to-carts, and attributed revenue in one dashboard. more Import Instagram Reels, TikTok videos, UGC, or upload your own. Tag products and publish across your store and Shop App without code. Let shoppers explore products and add items to cart from each video. Choose video galleries, carousels, stories, feeds, and pop-ups. Track views, clicks, add-to-carts, and attributed revenue.
Copy from the Shopify App Store listing, unedited.Social proof
Top line
conversion rate and average order value
From $12/mo
free plan available · 4 tiers
47/100
Mixed signals · from 254 reviews
What it does
Import Instagram Reels, TikTok videos, UGC, or upload your own.
Tag products and publish across your store and Shop App without code.
Let shoppers explore products and add items to cart from each video.
Choose video galleries, carousels, stories, feeds, and pop-ups.
Track views, clicks, add-to-carts, and attributed revenue.
What each step up actually buys you
This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.
Free
Free
Build your first shoppable experience
No card required
30-day trial for eligible accounts
Uncapped on-site views for 30 days
Publish your first widget right away
Full analytics
Starter
$12/month
Everything in Free, plus:
5,000 viewers per month
2,000 AI Studio tokens per month
500 AI Sales Agent tokens per month
Publish shoppable videos to your store
Virtual Try-On and sizing
Plus
$44/month
Everything in Starter, plus:
20,000 viewers per month
7,300 AI Studio tokens per month
2,500 AI Sales Agent tokens per month
AI Widget Builder and Ad Spy
Team collaboration
Pro
$195/month
Everything in Plus, plus:
100,000 viewers per month
32,400 AI Studio tokens per month
10,000 AI Sales Agent tokens per month
One-time AI Studio token top-ups
Pricing
Free
$12/month
$44/month
$195/month
47
/ 100Mixed signals
Scored on 254 merchant reviews we hold for Tolstoy: Shoppable Video & UGC, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Recent reviews rate below this app's own average
Reviews in the last 12 months average 4.63, 0.21 stars below the lifetime average of 4.84. Worth reading the newest reviews before installing.Review history
2020–2026 · 254 reviews read| 2020 | 1 reviews |
|---|---|
| 2021 | 17 reviews |
| 2022 | 35 reviews |
| 2023 | 29 reviews |
| 2024 | 48 reviews |
| 2025 | 46 reviews |
| 2026 | 78 reviews |
What merchants say
4.7
44%
of reviews get an answer20%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 279. Open one to read it in full, with the developer's reply where there is one.
Tolstoy is amazing. There product itself has so many great functions for all size businesses. I'm a solo owner and I do everything myself, so it has been a great tool. There customer service is among the best in the AI industry. I have come across some real bad ones, but Tolstoy, their customer service rates at the top.
this app makes video fun and easy
Great app, I have been using it for years and it keeps getting better!
Good app and service
Great team - they are very proactive with ideas on how to optimise your site with their app. Highly recommend Tolstoy for conversions - video content is so key for online sales and converting more customers/demonstrating the quality of your product.
I really like Tolstoy. They are constantly upgrading and adding new features. In this world of balancing a website, marketing products, social media and AI, I feel like I can get what I need in 1 place. I also get an immediate response when I need assistance. The industry is changing so fast and I appreciate your guidance through it all. Thanks Tolstoy Team
Very, very, very good
Good
Tolstoy: Shoppable Video & UGC FAQ
Answered from this app's own listing and its full review record.
Best suited for stores using Meta Ads, Klaviyo, Shop App, TikTok Shop and Shoppable videos, AI ads, which it integrates with and willing to start free and move to $12/mo.
There is a free plan, paid plans start at $12/month, and run to $195/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
Tolstoy: Shoppable Video & UGC's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.
On our scorecard Tolstoy: Shoppable Video & UGC rates 47 out of 100 — mixed signals — read from 254 merchant reviews. The developer has published replies to 112 of 254 reviews. The score reflects what the review record shows, nothing more.
279 merchants have reviewed Tolstoy: Shoppable Video & UGC, averaging 4.7 out of 5. We hold the review history from 2020 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
4.7 / 5 · 279 reviews
4.63 from 85 reviews
85 (was 54)
112 of 254 reviews
3 months
Free plan available
December 2, 2020
2020 – 2026
Categories
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