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  1. xpay

  2. Shopify apps

  3. Custom products - Other

  4. Variant Option Product Options

Variant Option Product Options

by Relentless Apps

4.7

(603 reviews)

87/100 · Well supportedBuilt for ShopifyFree plan available. Free trial available.
Best suited for merchants selling customizable products who want to offer variant options without building them from scratch.

Customize products with unlimited options, price add-ons, swatches, buttons conditional logic & more Advanced product options w/ colour swatches & color variant. Create multi select & conditional logic w/ VO Product Options. Use as a product configurator; texboxes, surcharges, & monograms. Create price addons for best custom option variants, & multi variants. VO Options, product varient picker, textfield, textify, variant app, Multiple attributes, g-variants product options, unlimited variant product options to customize products easify options bold product option Advanced product options w/ colour swatches & color variant. Create multi select & conditional logic w/ VO Product Options. Use as a product configurator; texboxes, surcharges, & monograms. Create price addons for best custom option variants, & multi variants. VO Options, product varient picker, textfield, textify, variant app, Multiple attributes, g-variants product options, unlimited variant product options to customize products easify options bold product option more price add on, custom text box, checkbox, photo upload photo, custom options upload image upload file product addons product personalizer, variant picker Infinite Product Options and Custom variant image swatch variant color swatches custom product builder, product add on infinite, options variant image variant textbox product variations best custom product options variant option text field

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Custom products - Other
What it moves
Top line

average order value and catalog reach

What it costs
From $9.99/mo

free plan available · 3 tiers

How it’s supported
87/100

Well supported · from 602 reviews

What it does

price add on, custom text box, checkbox, photo upload photo, custom options

upload image upload file product addons product personalizer, variant picker

Infinite Product Options and Custom variant image swatch variant color swatches

custom product builder, product add on infinite, options variant image variant

textbox product variations best custom product options variant option text field

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Starter Plan
Free
You start with

Limited to 1 Product

Unlimited Product Options

buttons, image/ color swatches

long and short text boxes

unlimited file uploads

checkboxes, radio buttons

Basic Plan
$9.99/month
Adds

Unlimited Products

multi-select settings, Duplicate tool

* Free for Development Stores

Advanced
$19.99/month
Adds

Everything in the Basic Plan

Conditional Logic

Price Add-ons

Duplicate tool

Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Starter Plan

Free

Free
Limited to 1 Product
Unlimited Product Options
buttons, image/ color swatches
long and short text boxes
unlimited file uploads
checkboxes, radio buttons
multi-select settings
Basic Plan

$9.99/month

Lowest paid plan
Unlimited Products
Unlimited Product Options:
buttons, image/ color swatches
long and short text boxes
unlimited file uploads
checkboxes, radio buttons
multi-select settings, Duplicate tool
* Free for Development Stores
Advanced

$19.99/month

Unlimited Products
Unlimited Product Options
Everything in the Basic Plan
Conditional Logic
Price Add-ons
Duplicate tool
* Free for Development Stores
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

87

/ 100
Well supported
high confidence

Scored on 602 merchant reviews we hold for Variant Option Product Options, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 602 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2017–2026 · 602 reviews read
Reviews per year
20173 reviews
201810 reviews
201936 reviews
2020108 reviews
2021115 reviews
202276 reviews
202365 reviews
202467 reviews
202587 reviews
202635 reviews
What merchants say

4.7

603 reviews
5★89%
4★3%
3★2%
2★1%
1★4%
Developer replies
17%
of reviews get an answer
Reviewed at 12m+
23%
had used it a year when they wrote
From 602 reviews read. Typical reviewer had used the app for 2 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 603. Open one to read it in full, with the developer's reply where there is one.

I have been using this app for a few years now and have never encountered a problem. The team are always eager to help and friendly if I ever need any assistance. As a fellow small team/small business owner, I very much appreciate their time and assistance and their app helping me making the running of my business easier :)

I love this app - it is great for all our custom listing needs and price add ons. When I had an issue with an app that used to integrate but then that other app updated their code, Jon and Martin got right back to me, solved the problem quickly and were extremely helpful. Highly recommend!!!

I loved the basic plan so much that I had to upgrade! I use VO for almost every listing. It's easy to use, and allows me to save so much time that I previously would have spent manually sending customers all product options, and collecting their info, etc. Now they can upload their logos, design inspiration, etc. right onto my website so there's no more switching between apps 5 times just to get a single order done. I am so impressed! Well worth the cost.

Developer repliedThank you so much for the amazing review. It's wonderful to hear how much time Variant Option Product Options is saving you. One of our main goals is to help merchants streamline their customization process, so knowing your customers can upload logos, design inspiration, and other details directly on the product page instead of going back and forth through multiple apps is exactly what we love to hear. We're especially grateful that you found enough value in the app to upgrade from the Basic plan. Thank you for your support and for trusting us with such an important part of your business. If you ever have questions, suggestions, or need assistance, we're always here to help. Jon Relentless Apps Show more

I accidentally uninstalled the app and had a mini-crash out. This app SAVES all of your data and backs it up, so that when you re-install it's all still there, exactly as before. That saved me SO much stress (and quite possibly a heart attack) and I can't thank y'all enough for doing that. Also, unlike other apps I've used, their customer service is AMAZING. They get back so quickly. Thank you Relentless Apps!!! <3

Developer repliedThank you for taking the time to leave a review. We're glad to hear that Variant Option Product Options has helped simplify your workflow and reduce the amount of manual work involved in collecting customer information. It's great to know that features like file uploads and custom options are helping you manage orders more efficiently. We appreciate your support and are happy to hear the app has been a good fit for your store. If you ever have any questions or feedback, feel free to reach out. Jon Relentless Apps Show more

I’ve had a really good experience with the app so far. Customer service has been especially helpful anytime I’ve needed support or had questions about setting things up. The app itself feels pretty intuitive and easy to navigate, so getting started didn’t take much effort and I was able to figure most things out on my own. I still feel like I’ve only scratched the surface in terms of features, and I’m curious to explore more of what it offers, especially the upgraded versions, to see if they better fit some of my needs. I just haven’t had the chance to dive into that yet. Overall though, it’s been a positive experience and a solid tool so far.

Developer repliedThank you for taking the time to leave such a thoughtful review. We're happy to hear that you've had a positive experience with both the app and our support team. Making the app intuitive and easy to get started with is something we work hard on, so it's great to know you were able to get up and running quickly and figure out most things on your own. You're not alone in feeling like you've only scratched the surface. Variant Option Product Options includes a lot of powerful features, and many merchants discover new ways to use the app as their business grows. Whenever you're ready to explore more advanced functionality or learn about the different plans, we would be happy to help you find the best fit for your needs. Thank you again for your support and for being a valued merchant. We're always here if you have any questions. Jon Relentless Apps Show more

VO is very helpful with our website, so easy to work with and the conditionals feature is just a treat. Only problem is hopefully when there's updated it wont affect much on us

Developer repliedThank you for your review. We're glad to hear that Variant Option Product Options has been helpful for your store and that you're enjoying the conditional logic feature. We'd love to better understand your concern about future updates. I just sent you a personal email to bm*******@amicis.ae so I can learn more about what you meant and make sure we're addressing any concerns you may have. Looking forward to hearing from you. Jon Relentless Apps contact@relentlessapps.com Show more

We had a new marketing team tweak some things with our website and all of a sudden this app wasn't working the same. I messaged the app developers and they were responsive and gave great customer service. They helped us fix the issues we were having!

Developer repliedThank you for the review and for sharing your experience. Sometimes changes made to a theme or website can affect how apps interact with the storefront, so we're glad you reached out. I'm happy we were able to identify the issue and get everything working properly again. If you ever need assistance in the future, we're always here to help. Jon Relentless Apps Show more

This app is amazing! It completely solved the Shopify limitation with product options. I've been using it for over a year and ended up having one small question, and the support team was SO quick to jump in and help. Super impressed!

Developer repliedThank you for the kind review and for being a long-time user of Variant Option Product Options. We're glad the app has helped overcome Shopify's product option limitations and fit your needs over the past year. We also appreciate your feedback about our support team. Providing fast and helpful support is something we take pride in. Thanks again for your support and for choosing our app. Jon Relentless Apps Show more

Variant Option Product Options FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants selling customizable products who want to offer variant options without building them from scratch.

There is a free plan, paid plans start at $9.99/month, and run to $19.99/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Variant Option Product Options's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Variant Option Product Options rates 87 out of 100 — well supported — read from 602 merchant reviews. The developer has published replies to 100 of 602 reviews. The score reflects what the review record shows, nothing more.

603 merchants have reviewed Variant Option Product Options, averaging 4.7 out of 5. We hold the review history from 2017 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.7 / 5 · 603 reviews


Rating, last 12 months

4.59 from 68 reviews


New reviews, last 12 months

68 (was 80)


Developer replies

100 of 602 reviews


Typical reviewer had used it

2 months


Pricing

Free plan available. Free trial available.


On the App Store since

February 22, 2017


Review history held

2017 – 2026

Integrates with
Shopify Admin
Best Custom options
EZ Terms, RA Terms, R terms
upload kit, varaints
uploadkit uploadery
VO Product Options

Categories
Custom products - OtherProduct variants
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of Variant Option Product Options

Same categories, by review volume.

Globo Product Options, Variant
4.94,695 reviews

Easify Custom Product Options
4.92,839 reviews

Zepto Product Personalizer
4.91,276 reviews

PC ‑ Custom Product Options
4.71,141 reviews

Qikify Custom Product Options
4.9898 reviews

OP Color Swatch Variant Images
5.0773 reviews
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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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