Rooster One

One model of your business. Every surface reads it.

Rooster One is not a bundle of plugins sharing an admin menu.

It builds one measured model of your business — every product, page, customer, order and session, scored on a schedule into flat tables. Your SEO, recommendations, audiences, ad ROI and AI assistant all read that same model. That is why they agree with each other, and why the plugin gets faster to use as you switch things on: the expensive thinking already happened, off the customer’s request.

Everything is off by default. It installs beside your current SEO plugin, pixel manager and consent tool and changes nothing until you switch a piece on.

The free version is a complete product, not a demo. Pro adds the operational half and the separate front-end runtime plugin.

It reads your site for what it is

• Shop — sales and add-to-carts are the measure.
• Catalogue — products published but not sold; engagement is the measure.
• Content — no WooCommerce; visits, engagement and forms are the measure.

Auto-detected, overridable in one click. Scoring, cornerstones and applicable signals all follow from it.

You can find all of it

Ctrl+K reaches 629 addressable places — 158 pages plus tabs and anchored panels. All Features lists every one, with pinnable favourites. Every page carries a written description of what you can do there, and that text feeds the search.

What the model is made of

Computed on a schedule, stored flat. Everything below reads these.

• Product vitals — velocity, out-of-stock history, price history, basket role, returns, and a 0–100 demand score.
• Content vitals — reach, engagement, freshness and a content-demand score for every post, page and custom type.
• Customer vitals — an omnichannel profile: purchases, affinities, lifecycle stage, survey answers, return risk.
• Session and attribution rollups — engagement joined to conversion on one session id, with landing page, campaign and five UTMs.
• Effective prices — every price rule resolved ahead of time into one row per product per audience.

Surfaces

AI chat & semantic search

• Chat widget on Anthropic Claude, grounded in your catalogue — only real, in-stock items with exact links.
• Semantic search on Voyage AI embeddings across products, posts, pages and terms.
• A knowledge base you control, with identity guardrails so it cannot mis-describe you.
• Chat analytics — what was asked, how it was rated, which questions found nothing, which chats ended in an order.

SEO engine

A Greek-aware replacement for AIOSEO/Yoast. Stays gated behind your current SEO plugin until you switch over; read-only importer and head-parity check included.

• Head, canonical, robots, Open Graph, Twitter and JSON-LD, assembled once into a cache.
• Commerce schema from the model — ProductGroup + hasVariant, per-variant colour, gtin, brand, shipping and return policy.
• AI titles and descriptions written against the live SERP. Drafts await approval, or run on Autopilot.
• Opportunity grid — traffic × conversion: hidden gem, intent mismatch, defend, prune.
• Rank tracking (optional DataForSEO, under your spend cap).
• Redirects and 404s, slug monitor, static sitemap, robots.txt, alt-text filling, EU Omnibus history, hreflang, Local SEO.

Selling more

• Recommendations — up-sell, cross-sell and same-need alternatives from your real sales patterns.
• Rails you order by drag-and-drop, block and classic themes, with custom slots.
• Pricing engine — role and wholesale prices, brand discounts, loyalty tiers, points, free gifts. Stacked, resolved ahead of time.
• Merchandising — swatches, labels, trust badges, payment logos, galleries, layout builder, custom tabs, one master button style.
• Lift measurement — the incremental orders and revenue the engine adds.

Cart, checkout, recovery

• Side cart, sticky add-to-cart, wishlist, back-in-stock waitlist.
• Saved and abandoned carts — share and resume, cookieless restore that survives CDN caching.
• Checkout tuning — distraction-free checkout with A/B assignment, minimum order, Greek τιμολόγιο fields with AADE lookup.
• Full block and classic parity.

Reaching customers

• Audiences — top, lapsed, lookalike, abandoned-cart, reactivation, competition entrants. Recomputed nightly.
• Automated campaigns — abandoned cart, win-back, birthday, back in stock, post-purchase. Email and web push, quiet hours honoured.
• Social posts from your catalogue, competitions on any Gravity Form, surveys scored into NPS and voice-of-customer.

Knowing what worked

• Server-side measurement you own — Meta CAPI, GA4, Google Ads Enhanced Conversions, TikTok Events API. Deduplicated, sent after the order is saved, with a daily safety net.
• Consent / GDPR CMP — first-party banner, Consent Mode v2, proof-of-consent log, cookie scanner.
• ROI Wizard — orders, revenue, cost, net, ROAS and ROI by engine, offer, channel, campaign or creative.
• Ad spend typed, by CSV, or nightly from Google Ads / Meta / TikTok. Conversion goals for non-shops.
• Insights Chat — ask your shop questions in wp-admin. Customers pseudonymised, no data export.

Running the shop

• Marketplace order import — Skroutz, Shopflix, eMAG, eFood, Wolt, Etsy, Amazon → native WooCommerce orders. The catalogue importer runs it in reverse.
• Streaming feeds — Google Shopping and Local, Skroutz, BestPrice, Shopflix, Meta, Amazon.
• Sixteen couriers — vouchers, labels, COD, tracking, bulk printing, daily closings. ACS, BOX NOW, Courier Center, ELTA, Γενική Ταχυδρομική, Speedex, DHL Express, FedEx, UPS, USPS, Royal Mail, DHL Paket, Colissimo, BRT, Correos Express, Sendcloud — plus a manual carrier for one with no API.
• Order documents — invoices, packing slips, proformas, credit notes. Singly or merged across a date range.
• Delivery economics — real break-even free shipping from your carrier costs, per-carrier × zone P&L.
• Operational intelligence — stock recovery, missing hot sellers, out-of-stock predictor, branch stock, barcode scanning, optional ERP.

The withdrawal button — Directive (EU) 2023/2673, Greek Law 5317/2026

Every EU distance seller must now give consumers a prominent, permanently available button to declare withdrawal electronically. No transition period.

• A real button, for the whole statutory period.
• 14 calendar days from receipt — computed from delivery, not the order date.
• Guests included. An account is offered afterwards, never required.
• No reason, no prior contact, partial withdrawal by item and quantity.
• Acknowledgement on a durable medium with content, date and time.
• Cancellation stays distinct from withdrawal — one you may refuse, the other you may not.
• Return vouchers checked by an operator before the customer sees them. Ships disabled.

Content, blocks, Greek market

• Events with RSVP and self-registration, FAQ accordions, Store Pages, Food & Beverages option groups, Google reviews, Media Cleanup that quarantines before it deletes.
• Dozens of server-rendered blocks — store, product, recommendation, swatch, brand, category, blog, competition and event, plus Custom Slot regions.
• Greece and Cyprus — Greek couriers with daily closings, Greek marketplaces and feeds, COD by country or courier, “from X,XX €” labels before a postcode, AADE ΑΦΜ lookup, complete Greek translation.

Speed and resilience

• Pre-computed into flat tables; the storefront reads single cached rows.
• A thin front-end runtime plugin (Pro) serves the storefront even when the admin plugin is trimmed from the request.
• Self-healing jobs re-arm after updates, stay dormant until used, and collapse runaway third-party tasks.
• Tables are never dropped on update, activation or deactivation — only on explicit uninstall.

Free and Pro

GPLv3. The free version is a complete, working product — not a demo with the useful parts removed.

Free — everything above except where marked: AI chat and semantic search, the whole SEO engine, pricing and merchandising, storefront surfaces, measurement and consent, product feeds and the catalogue importer, courier fulfilment across all sixteen carriers, the block library, Ctrl+K — and the complete withdrawal button. That last is a legal obligation for every EU distance seller; charging for it would be a poor thing to do.

Pro adds the operational half:

• The front-end runtime plugin — serves the storefront without loading the admin half. The biggest speed difference between free and Pro.
• Marketplace order import — Skroutz, Shopflix, eMAG, eFood, Wolt, Etsy, Amazon.
• Attribution and ROI — dashboard, ROI Wizard, ad-spend connectors, shipping cost against margin.
• Audiences and campaigns — audience builder, email and web-push flows, social posts, AI-suggested offers.
• Customer intelligence — customer lookup, surveys, cancellations and returns analysis, chat analytics.
• Insights Chat, physical retail and ERP, events and competitions, Action Scheduler cleanup.

Activated by connecting the site to your Rooster One account — no per-feature keys. Everything Pro-locked stays visible, with an explanation of what it does.

Optional integrations

Rooster One runs entirely on your own server. Nothing below is required for the plugin to work — each is an opt-in add-on you enable only if you want that capability, using your own account.

• Rooster AI credits (rooster.systems) — powers the AI chat, AI SEO copy and Insights Chat via Anthropic Claude and Voyage AI embeddings, with no per-provider API keys to manage.
• Recommendations service (eshop-optimizer.com) — graph-database up-sell/cross-sell analysis of your order history.
• DataForSEO — optional keyword rank tracking under a spend cap you set.
• Ad and measurement platforms — Google Ads, GA4, Meta and TikTok, each independently selectable.
• Couriers and marketplaces — your own carrier and marketplace accounts, for vouchers and order import.
• Google Places / Search Console, and AADE for Greek VAT lookup at checkout.

Privacy

For WooCommerce stores, product recommendations are produced by our graph-database service at https://eshop-optimizer.com. It is privacy-centric: you can opt out of sharing product and category names and prices with limited impact on quality, and withhold customer IDs for anonymity. Oxford Metadata Ltd maintains privacy provisions approved by both Google and Facebook — see https://eshop-optimizer.com/compliance.

Hashed PII is never stored or logged raw. Customers are pseudonymised in Insights Chat. Consent is recorded with an IP/UA-hashed proof-of-consent audit log.