DBM Sonia – AI Shop Assistant for WooCommerce

Sonia is an AI chatbot for WooCommerce that helps you sell more and answer fewer support emails. It adds a conversational assistant to your store, powered by the DBM-AI cloud service. Visitors get instant, accurate answers about your products — and you get fewer repetitive questions in your inbox.

Sonia is grounded in your real product catalog and site content, so it answers accurately about your store instead of giving generic AI guesses. It has two jobs:

1. Shop assistant — answers product questions, searches your WooCommerce catalog, compares items, recommends alternatives, and notifies shoppers when products are back in stock.
2. Form completion assistant — guides visitors through forms with field-by-field help, multi-field pre-fill from natural language, and accessibility features.

Why store owners use it:

• Sell more — Sonia helps turn browsers into buyers with instant product search, side-by-side comparisons, and personalised recommendations.
• Cut customer support costs — by answering product, stock, and FAQ questions automatically, around the clock, Sonia helps keep repetitive questions out of your inbox.
• Bring shoppers back — automatic restock notifications re-engage visitors who were interested in out-of-stock items.
• Accurate, not generic — Sonia answers from your actual catalog and crawled site content, so replies are about your store, not made-up AI guesses.
• Speaks in your brand’s voice — set Sonia’s name, personality and language yourself; and with on-demand specialisation she can be tuned to your industry and individual brand, so she answers with your tone and your brand’s own knowledge.

Features:

• Conversational shop assistant for WooCommerce — product search, details, comparison, recommendations, restock notifications
• Form completion assistant — field help icons, multi-field pre-fill from natural language
• Multilingual product search — visitors can search in 8 languages (EN, RO, ES, FR, DE, IT, PT, NL) even if your catalog is in a different language
• Smart query matching — fuzzy matching maps visitor queries to your store’s categories, brands, colours, and sizes
• Personalisation — configurable name, personality, voice and language, plus optional on-demand specialisation for industry- and brand-specific knowledge
• Optional text-to-speech for AI replies
• Optional speech-to-text voice input
• Works with Contact Form 7, WPForms, Gravity Forms, Elementor Forms, and any HTML form
• Shadow DOM isolation — zero CSS conflicts with your theme
• Mobile responsive
• Per-page enable/disable control
• Optional Cloudflare Turnstile bot protection
• Privacy-first: PII is sanitized before reaching the AI

Setup:

1. Install and activate the plugin
2. Go to Settings > DBM Sonia Shop Assistant
3. Paste your API key from your DBM-AI Dashboard
4. Choose your form selector (auto-detected for popular form plugins)
5. Done!

For step-by-step guides see the Tutorials.

External services

This plugin relies on two third-party services. Both are documented below so site owners and visitors know what data is sent and when.

1. DBM-AI

What it is and what it is used for: DBM-AI is the cloud AI service that powers the conversational chat widget (shop assistant + form assistant). The plugin loads the chat widget script from this service and forwards visitor chat messages to it for AI processing.

What data is sent and when:

• On each visitor chat message: the message text, conversation context, current page URL, and your site’s API key are sent to the DBM-AI API.
• When you save the API key, test the connection, or connect WooCommerce from the settings page: your API key, site URL, and (if WooCommerce is enabled) read-only WooCommerce REST API credentials are sent.
• When the chat widget is loaded on a page: the widget script is fetched from https://dbm-ai.com/ai-form/plugin.js.
• When text-to-speech is enabled and the AI replies: synthesized audio is streamed from the DBM-AI API.

Service provided by DBM-AI (https://dbm-ai.com):

• Terms of Service: https://dbm-ai.com/ai-form/terms/
• Privacy Policy: https://dbm-ai.com/ai-form/privacy-policy/

By activating this plugin and entering your API key you agree to the DBM-AI Terms of Service and Privacy Policy.

2. Cloudflare Turnstile (optional)

What it is and what it is used for: Cloudflare Turnstile is a CAPTCHA-style bot-protection service. The plugin only loads it if you enter a Turnstile Site Key in the settings page. When enabled, the Turnstile widget is shown on protected forms / chat sessions to verify that the visitor is not a bot.

What data is sent and when:

• When a visitor loads a page where Turnstile is enabled, the Turnstile JavaScript is loaded from https://challenges.cloudflare.com/turnstile/v0/api.js.
• The browser then exchanges environmental signals (IP address, browser fingerprint data, behavioural signals) with Cloudflare to generate a verification token. This is handled by Cloudflare and described in their privacy policy.
• The verification token is included with the visitor’s chat / form submission so the server can validate it.

Service provided by Cloudflare, Inc. (https://www.cloudflare.com):

• Terms of Service: https://www.cloudflare.com/website-terms/
• Privacy Policy: https://www.cloudflare.com/privacypolicy/

If you do not enter a Turnstile Site Key, no requests are made to Cloudflare.