Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels

Pixel Tag Manager for WooCommerce is a powerful plugin to monitor eCommerce events with seamless integration. Track Google Analytics 4, Google Ads, Bi …

3K+ active installs

5.0

(19 ratings)

Free on WordPress.org

View on WordPress.org Support forum

Will this break my store?

What the WordPress.org registry says about keeping Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels running.

WordPress compatibility

Tested to 7.0.2

Tested against the WordPress branch in use today.

Last updated

21 days ago

At least 8.1 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.

Requires PHP

7.4

Your host must be running at least this version.

Requires WordPress

5.6

Contributors

1

A single maintainer. Worth knowing if the plugin is load-bearing for your store.

3K+ active installsWordPress.org reports installs in bands, not exact counts.

Maintenance & trust

Scored on how Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels is looked after — not on how many stores run it.

98

out of 100

Well maintainedSome ratings or support history.

Maintenance

35 / 35

Updated 20 days ago.

WordPress compatibility

20 / 20

Tested to WP 7.0.2 (current).

Support responsiveness

Not enough data

Only 0 support thread(s) — not enough to judge.

Merchant satisfaction

13 / 15

5.0/5 across 19 rating(s).

Listing transparency

10 / 10

Provides: screenshots, description, homepage

1 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-01 from the WordPress.org plugin registry.

Ratings

5.0

19 ratings

5★19

4★0

3★0

2★0

1★0

Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

The Pixel Tag Manager for WooCommerce plugin delivers automated eCommerce event tracking — with no coding required. Setup takes less than 2 minutes, making it easy to start tracking customer behavior and conversions across multiple platforms.

Pixel Tag Manager seamlessly integrates with: Google Analytics 4 (GA4), Google Ads (Conversion Tracking, Enhanced Conversions, Dynamic Remarketing), Microsoft Advertising (Bing Ads), Meta Pixel (Facebook Pixel), Facebook Conversion API, Snapchat, Pinterest, TikTok, and Twitter.

This powerful tool enables WooCommerce store owners to track essential user actions, gain actionable insights, and build highly targeted audiences for advertising campaigns, ultimately driving better ad performance and higher ROI.

The plugin also supports Google Consent Mode V2, ensuring compliance with privacy regulations. With Facebook Conversion API integration, you can improve event matching, enhance attribution, and reduce cost per action (CPA) throughout the customer journey.

Using Google Tag Manager, Pixel Tag Manager automatically captures a wide range of WooCommerce events, including:

Page Views
Product Views
Product List Views
Add to Cart (from listings & product pages)
Remove from Cart
Checkout Initiation & Checkout Steps
Purchases / Order Conversions (including Thank You page visits)

Supported Platforms
* Google Analytics 4 (GA4)
* Google Ads (Conversion, Enhanced Conversion, Dynamic Remarketing)
* Microsoft Ads
* Meta Pixel & Facebook Conversion API
* TikTok (including Conversion API)
* Pinterest (including Conversion API)
* Snapchat
* Twitter
* Bing Ads

Why It Matters
Understanding shopper behavior is at the heart of effective marketing. This plugin automates tracking of critical WooCommerce events (page views, add-to-cart, checkout, purchase, etc.), giving you the insights needed to optimize ad spend and boost ROAS.

Top Features
🚀 Quick Setup: Install and add your Pixel IDs in under 2 minutes.
🛠 No Coding Needed: Enable tracking via simple settings with tooltips.
📊 Complete Event Coverage: Automatically tracks add-to-cart, checkout steps, purchases, product views, and more.
⚡ Lightweight: Optimized for speed, minimal impact on your store performance.
🌍 Multi-Platform: Works with all major advertising and analytics platforms.

Pixel Tag Manager offers integration capabilities for WooCommerce stores.

Pixel Tag Manager streamlines the tracking process via Google Tag Manager, ensuring a smooth and efficient experience.
Google Tag (NEW): Easily add and manage your Google Tag for seamless integration with Google services. Choose to use it for GA4, Google Ads, or both, all from a simple, user-friendly interface.
Accurate GA4 Tracking: Pixel Tag Manager provides precise tracking for Google Analytics 4 (GA4). It monitors all eCommerce events such as page views, item list views, item views, item selection, cart additions (both from product and list pages), cart removals, all checkout steps, and purchase events.
Google Ads Tracking: You can track your campaign performance effectively for Google Ads Conversion and Enhanced Conversion Tracking.
Dynamic Remarketing with Google Ads: Enable Google Ads Dynamic Remarketing Tracking to create remarketing and dynamic remarketing visitor lists, particularly useful for retail businesses.
Track your store form submissions with Google Analytics 4
Microsoft Ads Pixel: This plugin also supports Microsoft Ads Pixel (formerly Bing Ads Pixel), which is crucial for pay-per-click advertising on Bing, Yahoo!, and DuckDuckGo search engines.
Facebook Conversion API: Utilize the Facebook Conversion API to enhance tracking and measurement across Facebook’s advertising ecosystem.
Meta Ads Pixel (Facebook Ads Pixel): Track all eCommerce events seamlessly with Meta Ads Pixel, ensuring comprehensive tracking for Facebook advertising.
Snapchat Ads Pixel: You can also track conversions effectively on Snapchat with the Snapchat Ads Pixel.
Twitter Ads Pixel: Track valuable data for your Twitter advertising campaigns using the Twitter Ads Pixel.
TikTok Ads Pixel & Conversion API (NEW): Comprehensive eCommerce event tracking with enhanced server-side conversion tracking for improved accuracy and reliability.
Pinterest Conversion API (NEW): Enhanced ad performance tracking with server-to-server integration for more accurate conversion measurement.
Advanced Matching (NEW): Improved user identification across platforms (Facebook, TikTok, Twitter, Bing, and Pinterest) for more accurate tracking and attribution.
Conversion API Logs (NEW): Built-in viewer to monitor and debug the latest API calls directly from your WordPress dashboard.
Granular Event Controls (NEW): Fine-tune your tracking with advanced controls for purchase event triggers and data sharing preferences.

GrowInsights360 GA4 Dashboard

GrowInsights360 is a powerful analytics dashboard that helps you visualize and understand your Google Analytics 4 (GA4) data — all in one place. With secure Google OAuth integration, you can easily connect your GA4 account and start monitoring key website metrics. Gain insights across multiple dimensions such as traffic, conversions, user behavior, and performance.

Google Analytics Dashboard Overview: View GA4 insights across multiple timeframes, including Today, This Week, This Month, This Quarter, Last Quarter, This Year, and Last Year.
General Reports: Access Google Analytics insights across various timeframes to track performance trends over time.
Product Performance Reports: Get detailed insights with multi-dimensional analysis to understand how individual products are performing on your e-commerce site.
Purchase Journey Reports: Analyze user journeys across dimensions such as country, device category, language, city, and browser.
Comparison Options: Each metric includes built-in comparisons to previous periods. (e.g., This Week vs Last Week)
Time-Based Performance & Custom Date Range: Select from various preset dates or set a custom date range.
Download CSV & PDF: Export your table data in CSV or PDF format.
Clean, intuitive interface

🚀 Pro Features

(Upgrade To PRO)

📊 Google Analytics & Tag Management

Google Analytics 4 (GA4) with Enhanced E-commerce Tracking
Form Submission Tracking in GA4
Implement all tracking using Google Tag Manager
Google Ads Enhanced Conversion Tracking
Google Ads Dynamic Remarketing
Google Ads Form Conversion Tracking

📱 Social Media Pixels & Conversion API

Facebook Pixel with Conversion API
TikTok Pixel with Conversion API
Pinterest Pixel with Conversion API
Twitter Pixel with Advanced Tracking
Snapchat Pixel with Advanced Tracking
Advanced Matching across all platforms (Facebook, TikTok, Twitter, Bing, Pinterest)

🛠 Advanced Features

Conversion API for Facebook, TikTok, Pinterest
Conversion API Logs Viewer
Granular Event Controls for purchase tracking
ROAS (Return on Ad Spend) tracking for TikTok Ads
Microsoft Ads (Bing) Pixel with Dynamic Remarketing
Axeptio Integration with Google Consent Mode v2
Complete eCommerce event tracking for all platforms
Priority Support and Regular Updates

(Upgrade To PRO Now)

🆓 Free Features

🔍 Basic Tracking (Page Views & Purchases)

Google Analytics 4 (GA4) – Basic Events
Google Ads Conversion Tracking
Facebook Pixel – Basic Events
TikTok Pixel – Basic Events
Pinterest Pixel – Basic Events
Twitter Pixel – Basic Events
Snapchat Pixel – Basic Events
Microsoft Ads (Bing) Pixel – Basic Events

📈 Analytics & Reporting

GrowInsights360 GA4 Dashboard (Lite Version)
Basic Conversion Tracking
Standard Event Tracking
💡Note: Free version includes basic tracking for all platforms. Upgrade to Pro for advanced features like Conversion API, Advanced Matching, and more detailed analytics.
Advanced Matching for multiple platforms for purchase events (Facebook, TikTok, Twitter, Bing, Pinterest)
Integrate Axeptio seamlessly with Google Consent Mode v2 for easy to manage cookie consent banners with no coding required.

Installation

Upload the plugin to /wp-content/plugins/
Activate through the Plugins menu
Find Pixel Tag Manager → Pixels Settings
Add your Pixel IDs

The Pixel Tag Manager plugin offers seamless integration with various tracking pixels, including Google Analytics 4 (GA4), Google Ads Conversion Tracking, Enhanced Conversion Tracking and Dynamic Remarketing Tracking, Bing Ads (Microsoft Advertising), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, and Twitter Pixel. Customers can easily set up tracking by adding their Pixel ID on the plugin’s settings page. Additionally, helpful tooltips with exclamation marks provide guidance on finding and inputting the Pixel ID, and customers have the flexibility to enable or disable specific pixels as needed.

For additional assistance, refer to our plugin documentation or contact our support team.

Documentation

Documentation of the plugin, Open the Documentation

Privacy & Terms

When a user onboards for the first time by adding an email address or updating it in the Pixel Settings page, they must accept the Privacy Policy and Terms before saving data.
https://growcommerce.io/privacy-terms/

What Pixels support the plugin?

The Pixel Tag Manager plugin supports Google Analytics 4 (GA4), Google Ads, Microsoft Ads Pixel (Bing Ads Pixel), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel and Twitter Pixel.

Which eCommerce events does Pixel Tag Manager track?

The plugin tracks all important eCommerce events with respect to the Pixel. Events like Page View, View Item, View Item List, Add To Cart (product listing and product detail page), Remove from cart, Checkout (begin checkout), Order Conversion (Purchase, Thank you page), Customer Search and Other custom events with respect to allowing specific pixel support.

What Pixels are supported in the FREE plan?

Basic tracking available for the all pixels. (Page view and Purchase events tracking)

What is GrowInsights360?

It’s our advanced reporting dashboard. It provides deeper GA4 insights, product performance tracking, and purchase journey reports.

How to create a Google Analytics 4 (GA4) Measurement ID?

Check our plugin documentation and follow the mentioned steps in the doc for to Google Analytics 4 (GA4) Measurement ID.

What is Bing Ads?

Bing Ads also known as Microsoft Advertising (formerly Bing Ads, Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on the Bing, Yahoo!, and DuckDuckGo search engines.

How to create a Facebook pixel ID?

For create Facebook pixel ID, see the article- https://growcommerce.io/documentation/pixel-tag-manager-for-woocommerce/create-facebook-pixel-id/

How to create a Pinterest pixel ID?

To create Pinterest pixel ID, see the article – https://growcommerce.io/documentation/pixel-tag-manager-for-woocommerce/create-pinterest-pixel-id/

How to create a Snapchat pixel ID?

To create Snapchat pixel ID, see the article – https://growcommerce.io/documentation/pixel-tag-manager-for-woocommerce/create-snapchat-pixel-id/

How to create a Bing Ads pixel ID (UET tag id)?

To create Bing Ads pixel ID (UET tag id), see article – https://growcommerce.io/documentation/pixel-tag-manager-for-woocommerce/create-bing-ads-uet-tag-id/

How to create a Twitter pixel ID?

To create Twitter pixel ID, see the article – https://growcommerce.io/documentation/pixel-tag-manager-for-woocommerce/create-x-twitter-pixel-id/

How to create a TikTok pixel ID?

To create TikTok pixel ID, see the article – https://growcommerce.io/documentation/pixel-tag-manager-for-woocommerce/create-tiktok-pixel-id/

Plugin details

Version2.2.1

Last updated2026-07-12 7:00pm GMT

Added2022-05-26

Requires WordPress5.6

Tested up to7.0.2

Requires PHP7.4

Tags on WordPress.org

dynamic retargeting

Facebook Conversion API

Facebook Pixel

Google ads conversion

google analytics 4

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Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels

Pixel Tag Manager for WooCommerce is a powerful plugin to monitor eCommerce events with seamless integration. Track Google Analytics 4, Google Ads, Bi …

3K+ active installs

5.0

(19 ratings)

Free on WordPress.org

View on WordPress.org Support forum

Will this break my store?

What the WordPress.org registry says about keeping Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels running.

WordPress compatibility

Tested to 7.0.2

Tested against the WordPress branch in use today.

Last updated

21 days ago

At least 8.1 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.

Requires PHP

7.4

Your host must be running at least this version.

Requires WordPress

5.6

Contributors

1

A single maintainer. Worth knowing if the plugin is load-bearing for your store.

3K+ active installsWordPress.org reports installs in bands, not exact counts.

Maintenance & trust

Scored on how Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels is looked after — not on how many stores run it.

98

out of 100

Well maintainedSome ratings or support history.

Maintenance

35 / 35

Updated 20 days ago.

WordPress compatibility

20 / 20

Tested to WP 7.0.2 (current).

Support responsiveness

Not enough data

Only 0 support thread(s) — not enough to judge.

Merchant satisfaction

13 / 15

5.0/5 across 19 rating(s).

Listing transparency

10 / 10

Provides: screenshots, description, homepage

Ratings

5.0

19 ratings

5★19

4★0

3★0

2★0

1★0

Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

Using Google Tag Manager, Pixel Tag Manager automatically captures a wide range of WooCommerce events, including:

Page Views
Product Views
Product List Views
Add to Cart (from listings & product pages)
Remove from Cart
Checkout Initiation & Checkout Steps
Purchases / Order Conversions (including Thank You page visits)

Pixel Tag Manager offers integration capabilities for WooCommerce stores.

Pixel Tag Manager streamlines the tracking process via Google Tag Manager, ensuring a smooth and efficient experience.
Google Tag (NEW): Easily add and manage your Google Tag for seamless integration with Google services. Choose to use it for GA4, Google Ads, or both, all from a simple, user-friendly interface.
Accurate GA4 Tracking: Pixel Tag Manager provides precise tracking for Google Analytics 4 (GA4). It monitors all eCommerce events such as page views, item list views, item views, item selection, cart additions (both from product and list pages), cart removals, all checkout steps, and purchase events.
Google Ads Tracking: You can track your campaign performance effectively for Google Ads Conversion and Enhanced Conversion Tracking.
Dynamic Remarketing with Google Ads: Enable Google Ads Dynamic Remarketing Tracking to create remarketing and dynamic remarketing visitor lists, particularly useful for retail businesses.
Track your store form submissions with Google Analytics 4
Microsoft Ads Pixel: This plugin also supports Microsoft Ads Pixel (formerly Bing Ads Pixel), which is crucial for pay-per-click advertising on Bing, Yahoo!, and DuckDuckGo search engines.
Facebook Conversion API: Utilize the Facebook Conversion API to enhance tracking and measurement across Facebook’s advertising ecosystem.
Meta Ads Pixel (Facebook Ads Pixel): Track all eCommerce events seamlessly with Meta Ads Pixel, ensuring comprehensive tracking for Facebook advertising.
Snapchat Ads Pixel: You can also track conversions effectively on Snapchat with the Snapchat Ads Pixel.
Twitter Ads Pixel: Track valuable data for your Twitter advertising campaigns using the Twitter Ads Pixel.
TikTok Ads Pixel & Conversion API (NEW): Comprehensive eCommerce event tracking with enhanced server-side conversion tracking for improved accuracy and reliability.
Pinterest Conversion API (NEW): Enhanced ad performance tracking with server-to-server integration for more accurate conversion measurement.
Advanced Matching (NEW): Improved user identification across platforms (Facebook, TikTok, Twitter, Bing, and Pinterest) for more accurate tracking and attribution.
Conversion API Logs (NEW): Built-in viewer to monitor and debug the latest API calls directly from your WordPress dashboard.
Granular Event Controls (NEW): Fine-tune your tracking with advanced controls for purchase event triggers and data sharing preferences.