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  4. Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant

Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant

WooCommerce product feed plugin for Google, Microsoft & Meta, including AI-powered optimisation, PMax, GA4 & Customer Match List. A 14-day free trial.

2K+ active installs
4.8
(87 ratings)
Free on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant running.

WordPress compatibility
Tested to 7.1.4
Tested against the WordPress branch in use today.
Last updated
4 days ago
At least 5.3 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
7.2
Your host must be running at least this version.
Requires WordPress
4.5
Requires other plugins
woocommerce
These must be installed and active first.
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.

2K+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant is looked after — not on how many stores run it.

98

out of 100
Well maintainedSome ratings or support history.

Maintenance
35 / 35
Updated 2 days ago.
WordPress compatibility
20 / 20
Tested to WP 7.1.4 (current).
Support responsiveness
Not enough data
Only 1 support thread(s) — not enough to judge.
Merchant satisfaction
13 / 15
4.8/5 across 87 rating(s).
Listing transparency
10 / 10
Provides: screenshots, description, homepage
1 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-10-31 from the WordPress.org plugin registry.
Ratings

4.8

87 ratings
5★83
4★0
3★0
2★1
1★3
Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

Simprosys Product Feed for WooCommerce is the all-in-one WooCommerce product feed plugin that connects your store to Google Merchant Center (Google Shopping), Microsoft Merchant Center (Bing Shopping), and Facebook (Meta) & Instagram Shopping.

Unlike file-based feed generators, Simprosys uses real-time API sync. Every price, stock, and product change in WooCommerce is submitted automatically — no manual uploads, no scheduled XML files. Add AI-powered feed optimization, Performance Max campaign management, GA4 and conversion tracking, and you have everything you need to run profitable shopping ads from one plugin.

Why WooCommerce stores choose Simprosys

  • Real-time product feed sync via API – Products sync to Google Shopping, Microsoft Advertising, and Facebook (Meta) within 30 minutes, then update automatically whenever you make changes.
  • AI-powered feed optimization – Automatically generate missing product attributes for better shopping ad performance.
  • Fix Google Merchant Center feed errors fast – See errors, warnings, and feed status right on your WooCommerce product list, then fix them with bulk edit or CSV import.
  • Google Product Category recommendations – Missing Google product categories are mapped automatically, a common cause of limited ad visibility.
  • Price recommendations from Google – Sync Google Merchant Center’s market-based price suggestions into your dashboard and stay competitive.
  • Performance Max (PMax) campaigns – Create and manage Google Ads and Microsoft Advertising PMax campaigns without leaving WordPress.
  • Complete conversion tracking – Google Ads conversion tracking, enhanced conversions, dynamic remarketing, GA4 events, Meta Pixel with Conversions API (CAPI), Microsoft UET, and Advanced Consent Mode.
  • Unlimited products, every feature on every plan – No feature locks, with a 14-day free trial.

Google Shopping Feed & Google Merchant Center Integration

Create a fully compliant Google Shopping feed for WooCommerce and keep it accurate automatically.

  • Google Shopping feed and Google free listings submitted via the Content API
  • Multi-country Google Shopping feeds for selling in multiple markets (native currency and language only)
  • Google local inventory feed – show in-store products to nearby shoppers with the “Nearby” badge
  • Google promotions feed – display sale offers and seasonal discounts in Google Shopping results
  • Automated Discounts – AI-powered dynamic pricing in Google Shopping
  • Google Customer Reviews – collect seller ratings that appear on your Shopping and Search ads
  • Google Customer Match lists – build first-party audiences (All Visitors, Cart Abandoners, Past Buyers) for remarketing on Search, YouTube, Gmail, and Display
  • Google-calculated delivery speed estimates (US) – show accurate delivery times in shopping ad results
  • Checkout link template – send shoppers straight to checkout from Google
  • GTIN, MPN, and brand fetched automatically from native fields, plus GTIN assignment at variant level and brand updates via CSV
  • Country-specific tax (VAT/GST) and shipping configuration

Facebook (Meta) Catalog & Instagram Shopping Feed

Sync WooCommerce products to your Facebook (Meta) catalog in real time and power Meta dynamic ads.

  • Facebook (Meta) product feed submitted to Meta Commerce Manager via API
  • WooCommerce categories as Facebook (Meta) Product Sets – created automatically, no manual set building
  • Meta Pixel tracking with server-side Conversions API (CAPI)

Microsoft Merchant Center & Bing Shopping Feed

  • Submit your WooCommerce product feed to Microsoft Merchant Center via API
  • Run Microsoft Shopping and Performance Max campaigns from the plugin
  • Microsoft UET conversion tracking and Advanced Consent Mode

XML Feeds for TikTok, Pinterest, Snapchat & More

Generate an XML product feed in Google’s standard format for channels that accept it, including TikTok catalog, Pinterest catalog, affiliate and price comparison platforms.

Product Feed Optimization Tools

Better product data means higher impressions, clicks, and ROAS. Optimize your WooCommerce feed with AI, in-plugin, by rules, or in bulk.

  • Simprosys AI-powered Optimization – detects products with missing attributes and generates them automatically, so more of your catalog qualifies for top shopping placements
  • Automated feed rules for age group, gender, custom labels, shipping labels, and product exclusions
  • Bulk edit and filtering to assign attributes and resolve feed errors in minutes
  • CSV import/export for titles, descriptions, product types, brands, and GTINs
  • Optimize Title, Description, GTIN, Brand, Product Type, Google Product Category, Color, Size, Gender, Age Group, Material, Pattern, Custom Labels, Unit Pricing, and Cost of Goods Sold (COGS)
  • Variable product support – submit all variations, or only the first variation by lowest price, creation date, or menu order
  • Flexible product ID formats: SKU, Variant ID, Variant ID with “gla_” prefix, or Product Group ID with Variant ID
  • Sale price submission and UTM parameter tagging for every channel
  • Submit products from selected WooCommerce categories

Conversion Tracking, GA4 & Remarketing

  • Google Ads conversion tracking and enhanced conversions
  • Google dynamic remarketing tags, including for variable products
  • GA4 ecommerce event tracking, including refunds and admin-created orders
  • Meta Pixel + Conversions API (CAPI)
  • Microsoft Advertising UET tags
  • Advanced Consent Mode for Google and Microsoft, compatible with Complianz and CookieYes
  • Supports WooCommerce Cart and Checkout Blocks

Works With Your Favorite Plugins

  • Yoast SEO and Yoast WooCommerce SEO (paid)
  • Rank Math SEO
  • All in One SEO
  • SEOPress
  • SmartCrawl SEO
  • Custom Product Tabs for WooCommerce
  • Advanced Shipment Tracking for WooCommerce
  • Orders Tracking for WooCommerce
  • Complianz – GDPR/CCPA Cookie Consent
  • CookieYes – Cookie Banner for Cookie Consent
  • WooCommerce UPC, EAN, and ISBN (for GTIN)

Pricing & Free Trial

  • 14-day free trial with every feature and unlimited products
  • Every feature is included on every plan — plans are based only on your number of published products, starting at $2.99/month for up to 50 products
  • Annual plans available with a 10% discount
  • Full pricing: Simprosys pricing for WooCommerce

Expert Support

Our product feed specialists help you set up feeds, fix Google Merchant Center errors, optimize campaigns, and even prepare Google Merchant Center suspension reviews.

  • Live chat and email: support@simprosys.com
  • Book a free screen-sharing session
  • Help documentation

How do I create a Google Shopping feed for WooCommerce?

Install the plugin, connect your Google Merchant Center account, and select specific categories or all products. Simprosys submits your WooCommerce product feed to Google via API and keeps it updated in real time. No XML file uploads are needed.

How do I sync WooCommerce products to my Facebook (Meta) catalog?

Connect your Facebook (Meta) Business account from the plugin settings. Your products are submitted to your Meta catalog via API and stay in sync, so they’re ready for Facebook (Meta) Shops, Instagram Shopping, and dynamic ads.

Can I submit my WooCommerce products to Microsoft Advertising (Bing Shopping)?

Yes. Connect Microsoft Merchant Center and your products are submitted via API, ready for Microsoft Shopping and Performance Max campaigns.

Does it work with TikTok, Pinterest, and other advertising platforms

Yes. The plugin generates an XML product feed in Google’s standard format that you can use for TikTok catalog, Pinterest catalog other affiliate and comparison platforms where it is supported.

Is there a free trial?

Yes. The 14-day free trial includes every feature and unlimited products, with no restrictions.

How quickly are product changes updated?

Changes in WooCommerce are synced to Google, Microsoft Advertising, and Facebook (Meta) in real time via API. If nothing changes, the plugin still refreshes your feed regularly to keep products active.

How can I fix Google Merchant Center feed errors?

Errors and warnings appear directly on your WooCommerce product list and product pages. Fix them using bulk edit, automated feed rules, CSV import, or AI optimization, and the corrected data syncs automatically.

How does AI-powered feed optimization work?

The plugin finds products with missing attributes and generates them with AI. You can review changes before they are submitted to your connected channels. Pricing starts at $1 USD per 25 products.

What are GPC and price recommendations?

Google Product Category (GPC) recommendations are synced from Google Merchant Center and applied automatically. Price recommendations are Google’s market-based sale price suggestions; you can review the projected impact, apply them, or export them to CSV.

Does it support GTIN, MPN, and brand?

Yes. GTIN, MPN, and brand are fetched from native fields, including compatible plugins such as Yoast WooCommerce SEO or WooCommerce UPC, EAN, and ISBN. In the plugin, you can also assign GTINs at variant level and update brands via CSV.

Does it support variable products?

Yes. Submit all variations, or just the first variation based on lowest price, creation date, or WooCommerce menu order.

Can I manage Performance Max campaigns?

Yes. Create and manage Google Ads and Microsoft Advertising Performance Max campaigns directly from the plugin.

What tracking does the plugin include?

Google Ads conversion tracking, enhanced conversions, dynamic remarketing, GA4 ecommerce events (including refunds and admin orders), Meta Pixel with Conversions API, Microsoft UET, and Advanced Consent Mode for Google and Microsoft.

What is Google Customer Match and how does it help?

Customer Match uses your first-party WooCommerce customer data (securely hashed) to remarket across Google Search, YouTube, Gmail, and Display. The plugin automatically creates All Visitors, Cart Abandoners, and Past Buyers lists.

How does Google Customer Reviews work?

After purchase, customers see an opt-in on the order confirmation page. Google surveys them after delivery, and their ratings build the store rating shown on your Shopping and Search ads. Setup requires no coding.

Who should use the local inventory feed?

Stores with a physical location. Your in-store products appear on Google with a “Nearby” indicator, driving foot traffic from local shoppers.

How do Facebook (Meta) Product Sets work?

Enable the feature in Facebook (Meta) settings and your WooCommerce categories are automatically submitted as Product Sets in your Meta catalog, ready for targeted campaigns.

Is there a limit on the number of products?

No. You can submit unlimited products. Plans are based on the number of published products in your store.

Which product ID formats are supported?

SKU, Variant ID (e.g. 123456789), Variant ID with “gla_” prefix (e.g. gla_6789), or Product Group ID with Variant ID (e.g. 12345_6789).

Does the plugin add UTM parameters?

Yes. You can append UTM parameters to product URLs for every channel to measure traffic and conversions.

Do you help with Google Merchant Center suspensions?

Yes. Our team reviews your store and provides recommendations to help resolve suspensions. Final reinstatement decisions are made by Google.

Categories
Ads & product feeds
Plugin details
Version5.4.0
Last updated2026-10-29 9:51am GMT
Added2020-03-14
Requires WordPress4.5
Tested up to7.1.4
Requires PHP7.2

Tags on WordPress.org
conversion tracking
Google Merchant Center
google shopping
product feed
woocommerce product feed
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