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  4. Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant

Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant

WooCommerce product feed plugin for Google, Microsoft & Facebook (Meta), including AI-powered optimisation, PMax, GA4 & Customer Match List.

2K+ active installs
4.8
(87 ratings)
Free on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant running.

WordPress compatibility
Tested to 7.1
Tested against the WordPress branch in use today.
Last updated
15 days ago
At least 5.1 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
7.2
Your host must be running at least this version.
Requires WordPress
4.4
Requires other plugins
woocommerce
These must be installed and active first.
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.

2K+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant is looked after — not on how many stores run it.

98

out of 100
Well maintainedSome ratings or support history.

Maintenance
35 / 35
Updated 13 days ago.
WordPress compatibility
20 / 20
Tested to WP 7.1 (current).
Support responsiveness
Not enough data
Only 1 support thread(s) — not enough to judge.
Merchant satisfaction
13 / 15
4.8/5 across 87 rating(s).
Listing transparency
10 / 10
Provides: screenshots, description, homepage
1 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-09-13 from the WordPress.org plugin registry.
Ratings

4.8

87 ratings
5★83
4★0
3★0
2★1
1★3
Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

Simprosys Product Feed for WooCommerce is an all-in-one solution for connecting your WooCommerce store to Google Shopping, Microsoft Advertising, and Facebook (Meta). It uses API based real-time product syncing, AI-powered feed optimization, and key Google features, helping advertisers submit accurate and up-to-date product listings without manual uploads.

WHY CHOOSE US FOR PRODUCT FEED FOR WOOCOMMERCE?

✅ Quick & Automated Feed Syncing – Product data feed syncs to Google Shopping, Microsoft Advertising, and Facebook (Meta) within 30 minutes.
✅ AI-Powered Feed Optimization (new) – Simprosys AI automatically generates missing product attributes to improve overall product performance.
✅ Google Customer Match Audiences (new) – Build first-party audience lists in Google Ads directly from WooCommerce customer data for smarter ad targeting.
✅ Ad Campaign Management – Manage Google & Microsoft Advertising Performance Max (PMax) campaigns directly from the plugin.
✅ Comprehensive Tracking – Conversion tracking for Google, Facebook (Meta) with CAPI (Conversion API), Microsoft Advertising, GA4 events and Advanced Consent Mode.
✅ Google Customer Reviews & Automated Discounts – AI-powered Automated Discount feature plus Google Customer Reviews integration to improve CTR and conversions.
✅ Promotion Feed via API – Generate promotions feed to display seasonal discounts in Google Shopping results.
✅ Google Calculated Delivery Speed Estimates (US only) – Display accurate delivery time in Google Shopping results to improve overall CTR.
✅ Google Local Inventory Feed (new) – Showcase your local inventory to nearby shoppers in Google Shopping results.
✅ WooCommerce Category as Facebook (Meta) Product Sets (new) – Syncs your WooCommerce categories and submits them as Product Sets in Facebook Commerce Manager, no manual set creation needed.

OUR MISSION

Our mission is to make WooCommerce product feed management simple by helping store owners to manage product feeds across Google, Microsoft Advertising, Facebook (Meta), and other marketing channels so your products can appear to relevant and engaged shoppers.

Key Features of Our WooCommerce Product Feed Plugin:

  • WooCommerce Product Feed Submission

    • Submit product feeds to Google Shopping, Microsoft Advertising, and Facebook (Meta) using API method.
    • Generate XML feeds for affiliate platforms like Pinterest, TikTok, and eBay using Google’s standard attributes.
    • Multi-country feed submission (Google only).
  • Google Product Category (GPC) Recommendations (new)

    • Plugin automatically maps the Google Product Category for products missing one, a common cause of limited ad performance.
  • Price Recommendations from Google Merchant Center (new)

    • Syncs Google’s own trend-based price suggestions within the plugin dashboard, helping you stay price-competitive based on real market signals.
  • Product Feed Optimization features for WooCommerce

    • Automated Feed Rules for age group, gender, custom labels, shipping labels, and product exclusions.
    • Bulk Edit & Filtering for fast attribute assignment and feed error resolution.
    • Flexible Product ID formats (SKU, Variant ID, Variant ID with gla prefix, Product Group ID with Variant ID).
    • Title, Description, Product Type and Brand optimization in-plugin or via CSV import/export.
    • GTIN assignment using CSV file on variant level.
  • Tracking Management

    • Google dynamic remarketing & enhanced conversion tracking.
    • Facebook (Meta) pixel CAPI (Conversion API)
    • GA4 event tracking, including refunds and admin orders.
  • How this Product Feed for WooCommerce helps your business

    • Helps to assign multiple attributes such as Color, Gender, Size, Age Group, Custom Labels, etc to improve overall product visibility in shopping results.
    • Integrates with Yoast SEO, Rank Math SEO, All-in-One SEO, SEOPress and Smart Crawl SEO plugins.
    • Image optimization for primary and additional product images.
    • Sale price submission to integrated marketing channels.
    • Country-specific tax (VAT/GST) configuration for Google, Facebook (Meta), and Microsoft Advertising.
    • Drive Shoppers closer to purchase with Google Checkout Link Template

Compatibility with third-party WooCommerce Plugins

Our plugin seamlessly integrates with multiple WooCommerce plugins, including:

  • Yoast SEO
  • All-in-One SEO
  • Rank Math SEO
  • SEOPress
  • SmartCrawl SEO
  • Yoast SEO: WooCommerce (Paid)
  • Custom Product Tabs for WooCommerce
  • Advanced Shipment Tracking for WooCommerce
  • Orders Tracking for WooCommerce
  • Complianz – GDPR/CCPA Cookie Consent
  • CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice)

SUBSCRIPTION

  • All the features we offer are accessible at every subscription plan. No limitations based on Premium Plans.
  • Annual Plans are available now with a 10% discount.
  • For the pricing structure, please refer to this help doc link:
    https://support.simprosys.com/faq/pricing-for-the-shopping-feed-for-google-woocommerce

SUPPORT

  • If you’ve installed our plugin or are ready to install the plugin, then please have a look at our Help Documentation.
  • Our team is available via live chat, email, and screen-sharing sessions to help you configure feeds, troubleshoot errors, basic campaign optimisation, and even assist with Google Merchant Center account suspension reviews.
  • You can connect with us over email at support@simprosys.com

Does this plugin offer a free trial?

Yes! We offer a 14-day free trial with access to every feature, unlimited products, and no restrictions. It’s the complete plugin experience from day one. Start optimising your product feeds for Google, Microsoft Advertising, and Facebook (Meta).

How quickly are product feed changes updated on advertising platforms?

Any update you make in your WooCommerce store is synced across Google Shopping, Microsoft Advertising, and Facebook (Meta) in real time using the API method. No manual effort is required.

How is Simprosys different from other WooCommerce feed plugins?

Most feed plugins simply submit your product data as-is. Our plugin goes further with features including AI-powered Feed Optimisation that automatically improves your product data before it is submitted to integrated channels. Google Customer Match Lists to remarket your own customers. Google Customer Reviews integration to build store ratings and trust. Local Inventory Feed submission for physical stores, syncing your WooCommerce categories and submitting them as Facebook Product Sets once you enable this setting from your end, and GPC & Price Recommendations syncing from Google Merchant Center. Everything under one plugin.

How AI-powered Feed Optimisation works?

We provide our built-in AI-powered Feed Optimisation feature that automatically identifies products that are missing attributes and generates them. Once improved, the updated product data is submitted to all integrated channels. You can choose to review changes before they are submitted. Optimisation cost starts at the lowest price of $1 USD for 25 products.

How GPC Recommendations and Price Recommendations work

Google Product Category (GPC) Recommendations: Our plugin syncs Google Product Category suggestions directly from Google Merchant Center and applies automatically to improve overall product performance.

Price Recommendations: These are sale price suggestions synced from Google Merchant Center, based on market trends, and your product’s ad performance over the past 7 days. You can review the projected impact and apply the suggestions. An export to CSV option is also available within our plugin and CSV file will be sent directly to your notification email address.

How to enable Google Customer Match Lists and how does it help?

Google Customer Match lets you use your own customer (first-party) data: like email addresses, phone numbers or physical addresses collected through your WooCommerce store, to remarket audiences across Google Search, YouTube, Gmail, and Display. The plugin automatically creates three audience lists: All Visitors, Cart Abandoners, and Past Buyers. First-party data is securely hashed and submitted to Google.

How does Google Customer Reviews work?

After a customer completes a purchase, they see an opt-in prompt on your order confirmation page asking if they’d like to rate their experience. If they agree, Google sends them a short survey after their order is delivered. The ratings build your Google Store Rating, the ratings that appear under your Shopping and Search Ads, making your ads more trustworthy and improving click-through rates. The plugin handles the entire setup without any coding expertise.

Who can use the Local Inventory Feed feature?

If you run a physical store alongside your WooCommerce store, Local Inventory Feed lets you advertise in-store products at your specific store location on Google Shopping. Nearby shoppers searching for products you carry can see an “Nearby” indicator on your ad, driving foot traffic to your physical location.

How to enable Facebook Product Sets in plugin?

Facebook Product Sets are groups of products inside your Facebook (Meta) Catalog that you can target with specific ad campaigns. With Simprosys, your WooCommerce categories are automatically mapped and submitted as Product Sets in your Facebook (Meta) Catalog when you enable the feature from your Facebook settings page.

Is there a limit on how many products I can submit?

No. You can submit unlimited products to Google, Microsoft Advertising, and Facebook (Meta). However, to submit the products, we have various plans available based on the number of published products in your WooCommerce store, starting from as low as $2.99/month for up to 50 products.

What product attributes can I manage with this plugin?

You can customise and submit a wide range of attributes including Title, Description, GTIN, Brand, Shipping, Custom Labels, Product Type, Google Product Category, Age Group, Gender, Size, Color, Material, Pattern, Unit Pricing, and Cost of Goods Sold (COGS). The AI Optimisation feature can also automatically generate data for various missing attributes for eligible products.

Does your plugin have a variable submission preference?

Yes. You can submit all variants of a product or just the first variant, based on
– The cheapest price
– Date of creation or
– WooCommerce position order.

How frequently is my product feed refreshed?

  • If you update your WooCommerce product feed, our plugin syncs automatically and submit them to all integrated advertising platforms in real time without any hassle.
  • If no changes are made, our plugin updates your feed at regular intervals to keep your products active on all connected marketing channels.

What product attributes can I optimize with this plugin?

Optimising product attributes is key to better search visibility and ad performance. Our plugin allows you to customize most of the attributes through multiple methods, such as Bulk Edit or Automated Rule or CSV import/export methods. Also, you can use our AI optimisation feature to optimise your product feed.

Below are the important attributes that you can optimize directly in our plugin.
– Title & Description
– GTINs, Brand, Shipping & Custom Labels
– Product Type & Google Product Categories
– Age Group, Gender, Size, Color, Material, Pattern
– Unit Pricing Measure, Base Measure, and COGS (Cost of Goods Sold)

Does the plugin append UTM parameters to product URLs?

Yes. We have an option to append UTM parameters for all marketing channels that automatically append UTM parameters to your product URLs to track conversions and measure ad performance across Google, Microsoft Advertising, and Facebook (Meta).

Do you assist with Google Merchant Center account suspensions?

Yes! Our team reviews your store setup and provides recommendations to help resolve account suspensions. Final reinstatement decisions rest with Google, but we’ll guide you through every step of the process.

Do you provide a feed file for affiliate marketing platforms?

Yes! Our plugin generates XML feed that is compatible with Pinterest, TikTok, eBay, and other affiliate marketing platforms using Google’s standard attribute format.

How do I get started?

Google Shopping: https://support.simprosys.com/faq/step-by-step-integration-guide-for-shopping-feed-for-google
Facebook (Meta): https://support.simprosys.com/faq/step-by-step-integration-guide-to-link-the-facebook-business-account-with-our-plugin
Microsoft Advertising: https://support.simprosys.com/faq/step-by-step-integration-of-microsoft-merchant-center-from-our-app

What Product ID format does your plugin support?

You can choose the following Product ID formats:
– SKU as Product ID
– Variant ID as Product ID (Ex: 123456789)
– Variant ID with prefix “gla_” (Ex: gla_6789)
– Product Group ID with Variant ID (Ex: 12345_6789)

Can I filter products and bulk edit my products for optimisation?

Yes! Our plugin allows you to filter products based on various criteria and use the bulk edit feature to optimise attributes like title, description, GTIN, and product categories.and many more.

Categories
Ads & product feeds
Plugin details
Version5.3.1
Last updated2026-08-31 5:14am GMT
Added2020-03-14
Requires WordPress4.4
Tested up to7.1
Requires PHP7.2

Tags on WordPress.org
conversion tracking
Google Merchant Center
google shopping
product feed
woocommerce product feed
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