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Shop2LLM — AI Visibility
Shop2LLM — AI Visibility
Make WordPress discoverable by ChatGPT, Perplexity & Claude — llms.txt, MCP server, AI crawler invites, AI visibility score, plus full SEO engine.
Will this break my store?
What the WordPress.org registry says about keeping Shop2LLM — AI Visibility running.
Tested to 7.1
Tested against the WordPress branch in use today.7 days ago
8.1
Your host must be running at least this version.6.0
woocommerce
These must be installed and active first.1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.Maintenance & trust
Scored on how Shop2LLM — AI Visibility is looked after — not on how many stores run it.
Maintenance
35 / 35WordPress compatibility
20 / 20Support responsiveness
Not enough dataMerchant satisfaction
Not enough dataListing transparency
10 / 10Ratings
No one has rated this plugin on WordPress.org yet. That is a statement about the ratings page, not about the plugin — plenty of well-kept plugins never collect them.
AI assistants now recommend products and content to billions of queries every month — but they can only recommend sites they can read. Shop2LLM gives them a structured, machine-readable catalog of everything you publish, so your products and articles show up when a user asks ChatGPT, Perplexity, or Claude for a recommendation.
Works with any WordPress site — with WooCommerce for product AI visibility, or standalone for blog/article AI visibility. One-click setup, no API keys to configure.
Why Shop2LLM?
- 2 AI tools (Free) — content search and detail lookup via the open MCP protocol; ChatGPT can call them like native tools
- 65 AI crawler invites — GPTBot, ClaudeBot, PerplexityBot, and 62 more, via robots.txt directives
- Real-time AI Visibility Score™ — proprietary 5-dimension, 25-item scoring system measures how discoverable your content is to AI
- UCP Readiness Score (New) — 7-dimension, 100-point transparent methodology showing how ready your store is for AI agents (Catalog API + Agentic + Schema + llms.txt + robots.txt + MCP + Checkout Kit)
- Hero Test Search — type a question, see how AI would recommend your products/content right now. 5 free queries per day, no API key needed
- Full SEO engine (Free) — Meta tags, Open Graph, 19 JSON-LD Schema types, paginated XML Sitemap, Redirect Manager, Content Analysis, SEO Audit, GSC integration, title templates, broken link checker, image SEO
- Live Content Extractability (New) — 10-dimension citability score in Classic & Gutenberg editors with real-time recompute (mirrors VigIA Editor Citability Score methodology)
- One-click migration — import SEO data from Yoast SEO and Rank Math
- Zero performance risk — all AI features run on your server through the standard WordPress REST API; external calls are non-blocking with 1s timeouts
How does Shop2LLM compare?
Shop2LLM Free includes the SEO features Yoast SEO Premium ($99/year) and Rank Math Pro ($59/year) reserve for their paid tiers — plus AI tools no SEO plugin offers.
SEO features included free (typically paid in Yoast/Rank Math):
- 19 JSON-LD Schema types (Product, Article, FAQ, HowTo, Recipe, Event, Course, JobPosting, SoftwareApplication, Book, MusicRecording, VideoObject, Person, Dataset, Review, LocalBusiness, WebPage, BreadcrumbList)
- Redirect Manager (301/302/307/410/451 with regex + CSV import)
- SEO Audit (11-point site-wide audit with weekly email reports)
- Google Search Console integration (28-day clicks, impressions, CTR, position, top keywords)
- Broken Link Checker (HEAD-request scanner, 24h cache)
- Image SEO (bulk alt-text audit)
- Content Analysis (15+ real-time checks with CJK support)
- Title Templates (%%variables%% per content type)
- One-click migration from Yoast SEO and Rank Math
AI features only in Shop2LLM (no SEO plugin offers these):
- llms.txt — machine-readable content catalog at /llms.txt
- /agents.md — structured Markdown dossier for AI agents (UCP score, MCP tools, catalog, schema types)
- MCP protocol — ChatGPT connects to your site as a native tool (23 JSON-RPC 2.0 tools)
- 65 AI crawler invites (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bytespider, +60)
- AI Visibility Score™ — 5-dimension, 25-item scoring
- UCP Readiness Score — 7-dimension, 100-point transparent methodology (Catalog API + Agentic + Schema + llms.txt + robots.txt + MCP + Checkout Kit)
- Live Content Extractability — 10-dimension citability score in Classic & Gutenberg editors with real-time recompute
- Hero Test Search — 5 free AI-powered queries per day
- AI Crawler Activity Monitor — real-time bot visit tracking across 65 crawlers
Yoast SEO and Rank Math are trademarks of their respective owners and are not affiliated with Shop2LLM. Comparison based on publicly documented feature lists as of July 2026.
Shop2LLM Visibility Score™
Our proprietary 5-dimension, 25-item scoring system measures your content’s AI discoverability across Discoverability, Relevance, Content Quality, Entity Authority, and Activity — directly in your post editor.
Supported AI Platforms (Free)
- 🧠 ChatGPT Desktop — your content appears in ChatGPT’s tool palette
How It Works
- Activate the plugin (WooCommerce optional)
- Copy the AI connection URL from the settings page
- Paste into ChatGPT
- Done — AI agents can now search your content
Features
- Full SEO Engine — Meta tags (homepage, posts, archives, 404), Open Graph, 19 JSON-LD Schema types, XML Sitemap (paginated), Redirect Manager, and Content Analysis — no paid upgrade needed
- Google Search Console Integration — see organic clicks, impressions, CTR, average position, and top keywords directly on your dashboard (28-day data, auto-refresh)
- Title Template System — customize SEO title format with %%variables%% (%%title%%, %%sitename%%, %%sep%%, %%category%%, %%tag%%, %%date%%, %%author%%) per content type
- 19 JSON-LD Schema Types — Product, Article, BlogPosting, FAQ, HowTo, Recipe, Event, Course, JobPosting, SoftwareApplication, Book, MusicRecording, VideoObject, Person, Dataset, Review, LocalBusiness, WebPage, BreadcrumbList — auto-detected
- SEO Content Analysis — 15+ real-time checks (focus keyword, title/meta desc length, headings, images, internal links, keyword density with CJK support, Flesch readability) with color-coded score circle
- XML Sitemap — auto-generated paginated sitemap.xml (1000 URLs/page), image sitemap, per-type priorities/changefreq, Google ping
- Redirect Manager — 301/302/307/410/451 redirects with regex support, CSV bulk import, and 404 error logging
- Open Graph & Twitter Cards — auto OG tags for all page types with image upload and social preview
- SEO Audit — 11-point site-wide audit with weekly email reports
- One-Click Migration — import SEO data from Yoast SEO and Rank Math
- Broken Link Checker — HEAD-request scanner with 24h cache
- Image SEO — bulk alt-text audit across all posts
- Quick Edit SEO — edit focus keyword and meta description right from the post list
- SEO Plugin De-duplication — auto-detects Yoast/Rank Math/AIOSEO/SEOPress and disables conflicting modules
- AI Crawler Activity Monitor — see which AI bots (GPTBot, ClaudeBot, PerplexityBot, and 9 others) are crawling your site
- 2 AI tools — content search and detail lookup via MCP protocol
- AI Visibility Score™ — 5-dimension, 25-item scoring for AI discoverability
- Auto-generated llms.txt — machine-readable content catalog
- Crawler-friendly robots.txt — 12 AI bot allow directives
- Hero Test Search — AI-powered test search with 5 free queries per day
What AI Agents Can Do (Free)
- “Search for wireless headphones under $100” (with WooCommerce)
- “Show me the top-rated summer dresses in stock” (with WooCommerce)
- “Find blog posts about sustainability”
- “What’s the content of article #42?”
Privacy
This plugin can optionally connect to external services provided by FinCore. All external data transmission is opt-in and disabled by default:
-
Analytics (Settings → Shop2LLM → Analytics) — when enabled, anonymized site metadata (hashed site identifier, platform, version numbers) and AI crawler visits (crawler type, page URL, user agent) are sent to our cloud service. This can be disabled at any time.
-
Product Sync (Settings → Shop2LLM → Product Sync) — when enabled, lightweight product metadata (title, price, category, image URL) is synced to the Shop2LLM cloud search index so your products appear in AI searches across all connected stores. This is disabled by default and requires explicit opt-in.
-
api.shop2llm.com/fincore/v1/free/ping— called when analytics is enabled, to register hashed site metadata. Also called during the daily heartbeat if analytics is active. api.shop2llm.com/fincore/v1/store/feed/sync— called when Product Sync is enabled, to sync product metadata to the cloud search index. Synced once daily.api.shop2llm.com/fincore/v1/crawler/log— called when AI crawlers visit your store, if analytics is enabled.- api.deepseek.com — when you use the “Ask AI” Hero Test Search, your search query and lightweight product metadata (name, price, currency, stock, rating) are sent to DeepSeek’s API to generate the AI reply. DeepSeek’s servers may be located outside your jurisdiction. No personal customer data, order information, or full product descriptions are transmitted.
No personal customer data, order information, or product data is transmitted. All external calls use HTTPS and are non-blocking (will not affect site performance if the service is unavailable).
Email notifications — This plugin may send transactional emails to the site administrator:
* AI Crawler Discovery — when an AI platform first crawls your site, an email is sent to the admin. You can disable this in Settings → Shop2LLM → Email Notifications.
* SEO Audit Report — when SEO Audit is enabled, a weekly email summary is sent. You can disable this in SEO → SEO Settings → Audit.
All email notifications are opt-in (disabled by default) and include an unsubscribe notice in each email.
Shop2LLM optionally checks Wikidata and Wikipedia public APIs to determine if your brand or focus query appears in their databases. This feature is disabled by default and must be explicitly enabled in settings. When enabled, only your focus query text is sent to these public APIs — no personal data, user data, or site credentials are ever transmitted. API results are cached locally for 7 days to minimize requests.
Privacy Policy: https://shop2llm.com/
Terms of Service: https://shop2llm.com/
Your competitors get recommended by AI instead. ChatGPT, Perplexity, and other AI assistants can’t read your content — they recommend whoever they can read. Shop2LLM gives them a structured, machine-readable catalog of everything you publish. Without it, your site is invisible to the fastest-growing search channel on the web.
Shop2LLM is independently tested and A-rated on MakeWPFast.com — a third-party WordPress speed certification service. The benchmark report covers Home, Blog, and Product page contexts and rates overall plugin impact as “Low.” Methodology: measured TTFB, memory delta, and DB query delta against a clean WordPress baseline on the same hosting stack. Full report is published at the link above. Safe to install on any hosting — external calls are non-blocking with 1s timeouts, so even if our cloud is unreachable your site remains fast.
On activation, Shop2LLM immediately generates:
- llms.txt — a machine-readable catalog at
yoursite.com/llms.txtlisting your content with titles, slugs, descriptions, and last-modified dates - LLM-friendly permalink — a clean URL AI agents use:
yoursite.com/ai/v1 - JSON-LD Schema — Product schema (with WooCommerce) or BlogPosting schema (standalone)
- robots.txt rules — 12 AI crawler allow directives
- REST API endpoint — MCP-compatible endpoint at
yoursite.com/wp-json/shop2llm/v1/chat/completions
You can verify all of this immediately after activation — no configuration required.
No. Shop2LLM works with any WordPress site. WooCommerce is optional — when active, you get product-specific features like price search, stock tracking, and product schema. Without WooCommerce, content search, BlogPosting schema, and all AI crawler features still work.
No. Core AI features run entirely on your WordPress server. Product indexing (making your products searchable by AI assistants across all Shop2LLM-connected stores) sends lightweight product metadata to our cloud search index — this feature is opt-in and disabled by default. Enable it in Settings → Shop2LLM → Product Sync. See the data section below for exactly what is sent.
Content data (full product descriptions, customer data, orders) stays on your server. AI agents connect directly to your WordPress REST API for detailed product information. When you enable Product Sync (opt-in, disabled by default), the following lightweight product metadata is sent to the Shop2LLM cloud search index to enable AI discovery across all connected stores:
product_id— internal product IDtitle— product nameprice— current pricedescription— short description or excerptimage_url— main product image URLproduct_url— product page URL (public)category— product categoriesbrand— your site nameavailability— in stock or out of stock
This data is sent when you enable Product Sync (opt-in) and then refreshed daily. All of it is already publicly visible on your website. It is used solely to make your products discoverable by ChatGPT, Claude, and other AI assistants. No customer data, no order data, no admin credentials, no PII is ever sent.
To enable, go to Settings → Shop2LLM → Product Sync and select “Enabled”. You can also use the code-based filter: add_filter('shop2llm_disable_product_sync', '__return_true'); to disable programmatically.
Shop2LLM uses a layered privacy model that complies with WordPress.org plugin guidelines:
Layer 1 — Local behavior summary (no opt-in required, never leaves your server). To improve onboarding and detect friction, the plugin records a small set of activation milestones in the shop2llm_behavior_summary WordPress option. This includes: activation timestamp, whether the Welcome Modal was shown/completed/skipped (and at which step), whether the AI connection URL was copied, whether the first inline test search was performed (and whether it returned results), whether the first AI crawler visit was detected, days since activation, and a bucketed count of dashboard visits. This data stays entirely in your database and is never transmitted anywhere. It is automatically removed on uninstall.
Layer 2 — Anonymous usage statistics (opt-in, disabled by default). When you enable Analytics in Settings (or accept the opt-in prompt shown after completing the Welcome Modal), an anonymous, bucketed behavior summary is sent to our cloud service at api.shop2llm.com alongside the existing daily heartbeat. The summary contains only these fields:
has_content— boolean (true if your site has at least one published post or product)content_count— bucketed value:0,1-4,5-20,21-100, or100+(never the exact count)welcome_shown,welcome_completed,url_copied,first_search_done,first_search_ok,first_crawler_done— booleans onlywelcome_skipped_step— integer 1-3, or nulldays_since_activation— integerdashboard_visits— bucketed value:1,2-5, or6+(never the exact count)
All fields are coarsely bucketed or boolean to prevent fingerprinting. No personal data is collected — no IP addresses, no email addresses, no usernames, no customer/order/content data, no URLs of individual pages, and no exact counts that could identify a site. The site is identified only by a SHA-256 hash of its hostname.
Layer 3 — AI crawler visit reports (opt-in, included with Analytics). When Analytics is enabled, AI crawler visits are reported with the crawler type, page URL, user agent, and the anonymized site identifier.
You can enable or disable Analytics at any time in Settings → Shop2LLM → Analytics. Disabling it stops all external transmission immediately; local behavior summary continues to be stored for your own dashboard insights. See our privacy policy at https://shop2llm.com/ for details.
Free supports ChatGPT with 2 AI tools (content search + detail). Pro adds 6 AI platforms, always-on cloud connection, and analytics dashboard. Upgrade at https://shop2llm.com/
Yes. All AI connections require Bearer token authentication. The API key is auto-generated and can be rotated anytime.
Go to Shop2LLM → Dashboard and look at the “AI Search Activity” card. It shows crawler visits and search terms in real time. You don’t need to check server logs.
This is a common onboarding gap. Shop2LLM records each activation milestone locally (no PII, never leaves your server unless Analytics is on). Run the Activation Doctor diagnostic to see exactly where you are in the onboarding funnel:
- Install WP-CLI on your server (most hosts provide it; if not, see https://make.wordpress.org/cli/handbook/)
- Run:
wp eval-file wp-content/plugins/shop-to-llm/tools/activation-doctor.php - The script prints a funnel report:
activated → welcome_shown → welcome_completed → url_copied → first_search → first_crawler_done, with timestamps and elapsed time between steps - The longest gap between two consecutive steps is your bottleneck. Common findings:
- activated → welcome_shown gap > 5 min: your admin redirects elsewhere on activation; check for conflicting redirect plugins
- welcome_completed → url_copied gap > 1 day: the AI connection URL isn’t obvious enough; re-open Shop2LLM → Dashboard and click “Copy”
- url_copied → first_search gap > 3 days: you haven’t pasted the URL into ChatGPT yet, or ChatGPT can’t reach your site (check firewall, Cloudflare Bot Fight Mode, or HTTPS cert)
- first_search → first_crawler_done gap > 7 days: GPTBot/ClaudeBot haven’t crawled you yet. Verify
yoursite.com/robots.txtshowsAllow: /forGPTBotandClaudeBot. If you’re on Cloudflare, disable “AI Scrapers and Crawlers” block in Security → Bots
- If you want us to take a look, enable Settings → Shop2LLM → Analytics (opt-in, anonymized, bucketed) and email the Site Hash shown at the top of the doctor report to support@shop2llm.com — we’ll diagnose and reply within 1 business day
No. Shop2LLM is independently tested and A-rated by MakeWPFast.com — benchmarked across Home, Blog, and Product page contexts with overall “Low” impact. All AI features run on your server through the standard WordPress REST API. External calls (like analytics reporting) are non-blocking with 1s timeouts — they will never slow down your site.
Yes. Shop2LLM auto-detects SEO plugins (Yoast, Rank Math, AIOSEO, SEOPress) and automatically disables conflicting modules (meta tags, schema, sitemap, Open Graph). You keep the AI-specific features (MCP tools, llms.txt, crawler invites) plus any SEO modules the other plugin doesn’t cover. You can also one-click migrate your SEO data from Yoast or Rank Math into Shop2LLM.
Click any “Upgrade to Pro” link in the dashboard, or visit https://shop2llm.com/ — Pro unlocks 6 AI platforms, always-on cloud connection, and full analytics.
Your site returns to normal. llms.txt, robots.txt AI rules, and schema markup are removed. All settings are preserved if you reactivate later. No data is lost.
ChatGPT (via MCP connection). Pro adds Claude, Gemini, Copilot, Meta AI, and Amazon Bedrock — with always-on cloud connection so consumers can discover your products without you connecting each AI manually.
Plugin details
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