Smacks! Simple Importer – CSV, Excel & WooCommerce Bulk Import

Bulk import CSV, Excel, XML and JSON into WooCommerce products, posts, pages and custom post types. Drag-and-drop mapping with live preview.

20+ active installsFree on WordPress.org

View on WordPress.org Support forum

Will this break my store?

What the WordPress.org registry says about keeping Smacks! Simple Importer – CSV, Excel & WooCommerce Bulk Import running.

WordPress compatibility

Tested to 7.0.4 — 1 branch behind 7.1

Tested against the WordPress branch in use today.

Last updated

3 months ago

Requires PHP

7.4

Your host must be running at least this version.

Requires WordPress

6.0

Contributors

1

A single maintainer. Worth knowing if the plugin is load-bearing for your store.

20+ active installsWordPress.org reports installs in bands, not exact counts.

Maintenance & trust

Scored on how Smacks! Simple Importer – CSV, Excel & WooCommerce Bulk Import is looked after — not on how many stores run it.

Well maintained

Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.

Maintenance

35 / 35

Updated 79 days ago.

WordPress compatibility

20 / 20

Tested to WP 7.0.4 (current).

Support responsiveness

Not enough data

Only 0 support thread(s) — not enough to judge.

Merchant satisfaction

Not enough data

No ratings yet.

Listing transparency

6 / 10

Provides: description, homepage

2 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-09-13 from the WordPress.org plugin registry.

Ratings

No one has rated this plugin on WordPress.org yet. That is a statement about the ratings page, not about the plugin — plenty of well-kept plugins never collect them.

Smacks! Simple Importer is a bulk importer for WordPress and WooCommerce. Upload a CSV, Excel (XLSX), XML, or JSON file, drag your spreadsheet columns onto the target fields, and run the import. It handles WooCommerce products, posts, pages, custom post types, and media library items, with drag-and-drop column mapping and a live preview of how rows will land.

What you can import into WordPress and WooCommerce

Simple WooCommerce products (SKU, name, prices, stock, categories, tags, brands, images, status, custom attributes)
WordPress posts (title, content, excerpt, author, date, categories, tags, featured image)
WordPress pages (with parent/child hierarchy, page templates, menu order)
Any registered custom post type
Media library items (images and files from URLs with titles, alt text, captions)
Custom post meta via the meta: prefix syntax
Custom taxonomies via the tax: prefix syntax
Yoast SEO fields (when Yoast is active), including title, meta description, focus keyword, canonical URL, and Open Graph fields

Supported file formats: CSV, Excel, XML, JSON

CSV (comma, semicolon, or tab, auto-detected)
XLSX (Microsoft Excel)
XML (with auto-detection of the repeating element)
JSON (top-level array, NDJSON, or wrapped in a single “items” key)

How to import a CSV or Excel file

Choose your content type (products, posts, pages, custom post type, or media).
Upload your CSV / XLSX / XML / JSON file.
Map columns onto target fields. Auto-mapping suggests matches based on common header names.
Pick an update mode (insert, update existing, update only) and a match key (SKU, slug, title, ID).
Watch the import run in the background. Cancel any time. Logs show what happened for every row.

Idempotent re-imports

Each content type has a sensible match key by default (SKU for products, slug for posts/pages/CPTs, URL for media). When a row matches an existing record, the importer updates it instead of creating a duplicate.

Background processing

Imports run through Action Scheduler (bundled with WooCommerce, or available as a standalone plugin). Large files are processed in batches so PHP timeouts don’t break the import. You can close the tab and come back later.

Templates

The plugin includes downloadable starter templates for each content type, generated in CSV, XLSX, XML, and JSON formats so you can see the expected column shape.

Privacy

The plugin does not send any data to external services. All imports are processed locally on your WordPress installation. No tracking, no analytics, no callouts.

Simple Importer Pro

This free version handles everyday imports. Simple Importer Pro adds the heavier lifting for large catalogs and awkward source files:

Advanced character-encoding and delimiter handling for international and exported files
Priority support, ahead of the free queue
Use it across your own and client sites, updates included

See features and pricing at https://simpleimporter.com. The free version stays fully functional on its own; Pro is optional.

How do I import products into WooCommerce from a CSV?

Choose Products as the content type, upload your CSV (or Excel, XML, or JSON) file, drag your columns onto the WooCommerce product fields, and run the import. SKU, name, price, stock, categories, tags, images, and custom attributes are all supported. WooCommerce must be active for product imports.

Can I import from an Excel (XLSX) spreadsheet?

Yes. Export or save your spreadsheet as .xlsx, or as a .csv, and upload it. The importer reads Excel workbooks directly, so there is no need to convert anything by hand first.

Is this a free alternative to paid importers?

Yes. The free version imports products, posts, pages, custom post types, and media from CSV, Excel, XML, and JSON with no row limits set by the plugin. A paid Pro version adds advanced file handling and priority support, but the free version stands on its own.

Does it require WooCommerce?

No. WooCommerce is only needed for product imports. Posts, pages, custom post types, and media work on any WordPress site.

How big a file can I import?

There’s no hard limit set by the plugin. Practical limits depend on your hosting (PHP memory, max execution time, file upload size). Files are processed in batches, so large imports work even on shared hosting — they just take longer.

Can I re-import the same file to update records?

Yes. By default, rows match against existing records by SKU (products), slug (posts/pages/CPTs), or URL (media). Matching rows update in place rather than creating duplicates.

What about JSON files?

The plugin reads JSON files in three shapes: a top-level array of objects, an object with one array property (e.g. {"products": [...]}), or NDJSON (one JSON object per line). The MIME-type sniffer in WordPress sometimes rejects JSON files; the plugin handles that automatically.

Does it work with custom fields and ACF?

Custom fields work via the meta:fieldname mapping syntax. Direct ACF field-type awareness (with proper coercion for repeaters, galleries, etc.) is not in this version.

What if my import fails partway through?

You’ll see exactly which row caused the error in the logs panel, and the import can be resumed from where it stopped. Successful rows are not re-processed.

Where do I get support?

Use the WordPress.org support forum for this plugin, or visit https://simpleimporter.com.

Is there a Pro version?

Yes. Simple Importer Pro adds advanced character-encoding handling for awkward source files and priority support. The free version here is complete on its own. See https://simpleimporter.com.

Plugin details

Version0.1.3

Last updated2026-06-26 10:33am GMT

Added2026-06-26

Requires WordPress6.0

Tested up to7.0.4

Requires PHP7.4

Tags on WordPress.org

csv

excel

import

importer

woocommerce

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Smacks! Simple Importer – CSV, Excel & WooCommerce Bulk Import

Bulk import CSV, Excel, XML and JSON into WooCommerce products, posts, pages and custom post types. Drag-and-drop mapping with live preview.

20+ active installsFree on WordPress.org

View on WordPress.org Support forum

Will this break my store?

What the WordPress.org registry says about keeping Smacks! Simple Importer – CSV, Excel & WooCommerce Bulk Import running.

WordPress compatibility

Tested to 7.0.4 — 1 branch behind 7.1

Tested against the WordPress branch in use today.

Last updated

3 months ago

Requires PHP

7.4

Your host must be running at least this version.

Requires WordPress

6.0

Contributors

1

A single maintainer. Worth knowing if the plugin is load-bearing for your store.

20+ active installsWordPress.org reports installs in bands, not exact counts.

Maintenance & trust

Scored on how Smacks! Simple Importer – CSV, Excel & WooCommerce Bulk Import is looked after — not on how many stores run it.

Well maintained

Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.

Maintenance

35 / 35

Updated 79 days ago.

WordPress compatibility

20 / 20

Tested to WP 7.0.4 (current).

Support responsiveness

Not enough data

Only 0 support thread(s) — not enough to judge.

Merchant satisfaction

Not enough data

No ratings yet.

Listing transparency

6 / 10

Provides: description, homepage

Ratings

No one has rated this plugin on WordPress.org yet. That is a statement about the ratings page, not about the plugin — plenty of well-kept plugins never collect them.

What you can import into WordPress and WooCommerce

Simple WooCommerce products (SKU, name, prices, stock, categories, tags, brands, images, status, custom attributes)
WordPress posts (title, content, excerpt, author, date, categories, tags, featured image)
WordPress pages (with parent/child hierarchy, page templates, menu order)
Any registered custom post type
Media library items (images and files from URLs with titles, alt text, captions)
Custom post meta via the meta: prefix syntax
Custom taxonomies via the tax: prefix syntax
Yoast SEO fields (when Yoast is active), including title, meta description, focus keyword, canonical URL, and Open Graph fields

Supported file formats: CSV, Excel, XML, JSON

CSV (comma, semicolon, or tab, auto-detected)
XLSX (Microsoft Excel)
XML (with auto-detection of the repeating element)
JSON (top-level array, NDJSON, or wrapped in a single “items” key)