WRN Pricing Rules for WooCommerce

WRN Pricing Rules gives you full control over who pays what in your WooCommerce store. Instead of applying a single sale price to everyone, you create named price lists and assign each one to a user role. Any customer who logs in with that role automatically sees the prices from their list — no shortcodes, no visible price switchers.

How it works

1. Create a price list — give it a name and choose how prices are set.
2. Assign user roles to the list (e.g. “Wholesale Buyer”, “VIP Member”).
3. Done. Logged-in users with those roles see your custom prices everywhere in the store: product pages, shop archive, cart, checkout, and order emails.

Two ways to set prices

• Automatic rule — enter one number and let the plugin calculate prices for every product automatically. Choose from percent off (e.g. 20% off all products), fixed amount off ($5 off every product), or percent of base price (80% of your standard prices). Individual products can still be overridden.
• Manual prices — enter each product’s price yourself on the Products tab. Optionally seed the list from an existing list at a percentage so you have a starting point.

Key features

• Unlimited price lists (one active list per user role)
• Role-based pricing — works with any WordPress user role, including custom roles added by other plugins
• Automatic pricing rules: percent off, fixed amount off, percent of base price
• Per-product price overrides on rule-based lists (override wins, set to 0 to revert to rule)
• Variable product support — price ranges on the shop page reflect your list prices
• Inline price editor — click any price cell in the admin table to edit it
• Bulk product editor with DataTables search, sort, and pagination
• Filter by product category
• CSV export and import per price list
• Hide prices from guests — optional custom message
• Developer-friendly: action and filter hooks for extending or building a premium add-on
• HPOS (High-Performance Order Storage) compatible
• No external API calls, no license key required

Free vs Pro

Feature
Description
Free
Pro

Role-based price lists
Assign different prices to wholesale, VIP, retail, or any custom user role
✅
✅

Formula pricing
Set prices as % off, fixed amount off, or % of base price — applies to all products automatically
✅
✅

Inline price editor & CSV import/export
Edit product prices directly in the admin table or bulk-manage via spreadsheet
✅
✅

Strikethrough pricing
Show the original price crossed out next to the list price in cart, minicart, and checkout
✅
✅

Hide prices for guests
Replace prices with a login prompt for non-logged-in visitors
✅
✅

Variable product support
Price rules apply correctly to all variations, with per-variation badge display
✅
✅

Discount rules engine
Layer percent or fixed discounts on top of price lists — by role, product, category, or cart total
—
✅

Scheduled promotions
Set start and end dates for flash sales; prices revert automatically when the window closes
—
✅

Quantity tier pricing
“Buy 10+ get 15% off” — define quantity breaks that stack with your price lists
—
✅

Per-customer pricing
Assign a specific price list to individual customers with optional expiry dates and email reminders
—
✅

Cart savings breakdown
Show a “You save” row in cart and checkout totals so customers see their discount clearly
—
✅

Pricing inspector
Admin-bar panel that shows exactly which list, rules, and tiers produced a price — debug in seconds
—
✅

Upgrade to Pro →

Developer hooks

Filters: wrn_plm_feature_available, wrn_plm_feature_value, wrn_plm_rule_types, wrn_plm_apply_custom_rule

WooCommerce price hooks used (all at priority 20):
woocommerce_product_get_price, woocommerce_product_get_regular_price, woocommerce_product_get_sale_price,
woocommerce_product_variation_get_price, woocommerce_product_variation_get_regular_price, woocommerce_product_variation_get_sale_price,
woocommerce_variation_prices, woocommerce_get_variation_prices_hash