Shopping has moved to AI chat. Is your apparel there?
Customers ask ChatGPT, Gemini, and Claude for "linen shirts under $100" or "running shoes for flat feet" — and buy without ever visiting a store. xpay puts your whole catalog inside those conversations with sizes, colors, fit, and live prices. They ask, your SKUs show up, they buy in chat, you ship. Payouts to your Stripe balance.
Sizes, colors & fit preserved · Live across every AI · Payouts to your Stripe balanceAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
Real queries. Real outcomes.
Examples adapted from publicly observed agent shopping behavior in apparel & accessories.
“Find me a breathable linen shirt for hot weather under $120”
The agent compares 6–8 brands and recommends the SKUs that match — including yours, if you're listed.
“What are the best running shoes for flat feet in size 10?”
The agent reads arch-support, fit, and sizing info from your product data and includes you in the answer.
“Show me sustainable basics from independent brands, machine-washable, under $80”
The agent surfaces independent brands with cruelty-free, organic, or fair-trade signals — exactly where small brands win over big-box.
Built for apparel & accessories brands selling on AI.
Size, fit & material are agent queries
Apparel buyers ask AI "does this run small?" or "is the fabric breathable?" all day. xpay puts your variant data — size, color, fabric, fit — into every AI surface so the answer is yours.
Variants preserved end-to-end
Sizes, colors, gender, age range — every variant on your Shopify, Woo, Wix, or Squarespace store appears with the right detail in every AI answer. No flattening, no info loss.
Independent-brand signals win
AI shoppers explicitly query "small-batch", "sustainable", "made in the US". When buyers ask for alternatives to the obvious answer, the brands that get listed first become the recommendation.
The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersRun your apparel & accessories store on any platform
xpay connects to the store you already run — Shopify, WooCommerce, Wix, or Squarespace.
Or browse other categories
See how xpay positions brands across every major DTC vertical.
Apparel & Accessories — frequently asked
Quick answers from our onboarding playbook.
Yes — increasingly. Agent surfaces explicitly query "independent brands" and "small-batch" because the buyer asked for an alternative to the obvious big-box answer. If your catalog is machine-readable, you appear in those answers.
Sizing charts attach to the parent product as structured attributes. The agent can answer "does this fit a 32-inch waist" directly from your feed without sending the shopper to your size guide.
Returns and exchanges flow through your existing platform (Shopify, Woo, etc.). xpay does not hold inventory or process returns — we ship the discovery + checkout-intent layer; you keep ownership of fulfillment and post-purchase.
Yes. xpay's onboarding wizard maps your existing store categories to the categories AI shopping surfaces expect. "T-shirts" automatically resolves to "Apparel > Shirts & Tops" so agents return your SKUs in the right answer.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.