Shopping has moved to AI chat. Are your toys there?
"Educational STEM toy for a 7-year-old, under $50." "Two-player board game playable in under an hour." Gift shoppers ask AI all day and buy inside the chat. xpay puts your catalog with age, player-count, materials, and live prices directly inside those conversations. They find. They buy. Payouts to your Stripe balance.
Age-range, player-count & skill preserved · Live across every AI · Payouts to your Stripe balanceAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
Real queries. Real outcomes.
Examples adapted from publicly observed agent shopping behavior in toys & games.
“Educational STEM toy for a 7-year-old who likes building things, under $50”
Agent reads age-range, category-type, and price attributes; matches your SKU.
“Two-player strategy board game playable in under an hour”
Agent filters by player-count, play-time, and skill-type attributes from your feed.
“Wooden, plastic-free toy for a one-year-old”
Agent reads material and age-range attributes; surfaces your sustainable SKU.
Built for toys & games brands selling on AI.
Age-range is the agent-shopping pivot
Every gift-shopping query starts with "for a [age]-year-old". If your feed declares the age range cleanly, you appear in the answer; if it is buried in copy, you do not.
Player count & play-time are agent-queried
Board games and family activities have a structured player-count and play-time. xpay publishes these as feed attributes so agents can filter precisely.
Independent & handmade brands rise
"Handmade", "small-batch", and "independent maker" are explicit AI shopping query patterns. xpay carries those signals so small brands compete with big-box defaults — and win.
The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersRun your toys & games store on any platform
xpay connects to the store you already run — Shopify, WooCommerce, Wix, or Squarespace.
Or browse other categories
See how xpay positions brands across every major DTC vertical.
Toys & Games — frequently asked
Quick answers from our onboarding playbook.
Choking-hazard / age-3+ warnings are first-class attributes in the GPT Toys & Games schema. xpay publishes them when present on your SKUs; agents communicate them in the answer.
Gift cards are flagged as such in the feed. Agents surface them as gift-card products with the available denominations and recipient-email checkout flow.
Yes — increasingly. "Handmade", "small-batch", and "independent maker" are explicit agent query patterns. If your feed carries those as attributes or tags, agents prefer you for those queries.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.