Shopping has moved to AI chat. Is your gear there?
Running shoes for flat feet. Climbing gear for wide feet. A wetsuit for cold-water surf. Athletes ask AI for spec-driven gear and buy inside the chat. xpay puts your catalog — activity, skill level, specs, sizing, live prices — directly inside ChatGPT, Gemini, Claude, and Perplexity. They find. They buy. Payouts to your Stripe balance.
Activity, skill-level & specs preserved · Live across every AI · Payouts to your Stripe balanceAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
Real queries. Real outcomes.
Examples adapted from publicly observed agent shopping behavior in sporting goods.
“Beginner climbing shoes for wide feet, under $120”
Agent reads skill-level, fit, and price attributes; recommends matching SKUs.
“Cycling jersey for hot, humid weather with rear pockets, medium fit”
Agent matches activity, weather-rating, and fit attributes from your feed.
“Yoga mat suitable for hot yoga, 6mm thickness, eco-friendly material”
Agent reads activity, thickness, and material attributes; surfaces your SKU when criteria match.
Built for sporting goods brands selling on AI.
Spec-driven category = agent-friendly
Sporting goods buyers ask agents very specific questions ("32-inch inseam", "8mm wetsuit", "ergonomic grip for left-handers"). Structured spec attributes in your feed = your SKU in the answer.
Skill-level attributes win specialty buyers
Beginner / intermediate / advanced is a first-class attribute. Agents surface gear at the right skill level when your feed declares it, instead of recommending pro-level kit to a first-time buyer.
Sell where buyers are asking
Buyers ask AI for "entry-level road bike under $1,500" or "hot-weather running gear" every day. xpay lists your gear in those answers and routes the sale to your existing checkout.
The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersRun your sporting goods store on any platform
xpay connects to the store you already run — Shopify, WooCommerce, Wix, or Squarespace.
Or browse other categories
See how xpay positions brands across every major DTC vertical.
Sporting Goods — frequently asked
Quick answers from our onboarding playbook.
Yes. Each SKU declares its primary activity attribute in the feed. A "trail running shoe" surfaces differently from a "road running shoe" — agents filter on activity when the shopper specifies it.
Mixed catalogs are normal — every SKU routes to the right category per item. A cycling kit and a cycling helmet from the same brand can sit under apparel and sporting goods respectively, all from one xpay install.
Yes — sizing data attaches as structured attributes (chest, waist, inseam, length, weight). Agents answer "will this fit me" directly from the feed.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.