Shopping has moved to AI chat. Is your beauty brand there?
"Best fragrance-free moisturizer for eczema." "Vitamin C serum without alcohol." Beauty buyers ask AI ingredient-level questions all day — and buy without ever visiting a store. xpay puts your catalog with ingredients, skin type, certifications, and live prices inside those conversations. They ask, your SKUs show up, they buy in chat. Payouts to your Stripe balance.
Ingredient & skin-type info preserved · Live across every AI · Payouts to your Stripe balanceAI ate your search traffic.
People are asking ChatGPT and Google what to buy instead of searching. Those AIs answer — but they don't send buyers to your store. The brands listed inside those AIs make the sale. Everyone else watches.
50%
of Google searches now end without a click to any website$0
you earn when AI answers a shopping question using your products4×
more people using AI to find and buy products than 18 months ago↓30%
average drop in organic search traffic for stores with content-heavy sitesShopping moved. Most brands haven't.
Your customers are asking AI "what's the best yoga mat?" or "find me a birthday gift under $50." If your products aren't inside those AI assistants, you're invisible to your next customer.
Customer asks ChatGPT for a product recommendation. Your brand doesn't show up. Someone else gets the sale.
Google Gemini answers the shopping question — but sends buyers to bigger brands who are already in the system.
With xpay: your products appear inside ChatGPT, Gemini, and 4 other AI assistants — and the buyer pays you directly.
Real queries. Real outcomes.
Examples adapted from publicly observed agent shopping behavior in health & beauty.
“Best fragrance-free moisturizer for eczema-prone skin under $40”
Agent reads your skin-type and ingredient-exclusion attributes; surfaces your SKU when filters match.
“Vitamin C serum that does not contain alcohol or essential oils”
Agent matches your ingredient blocklist attributes from the feed — no manual ingredient lookup needed.
“Cruelty-free, vegan lipstick from a small brand”
Agent reads your certification badges (Leaping Bunny, vegan) and surfaces your brand even at small scale.
Built for health & beauty brands selling on AI.
Ingredient queries are the agent's home turf
Health & Beauty buyers ask agents ingredient-level questions every day. If your ingredient list is machine-readable in your feed, you answer those questions; if not, you are invisible.
Certifications convert in agent surfaces
Cruelty-free, vegan, organic, dermatologist-tested — agents read certification badges from structured attributes, not from your packaging photos. xpay publishes them as feed attributes.
Independent-brand signals win
When buyers ask AI for "small batch", "clean beauty", or "cruelty-free", the agent prefers brands with structured signals. xpay puts those signals where the agent reads them.
The AIs your customers ask every day.
When a buyer asks any of these "where can I buy X?" — your products appear and they can buy in one tap.
ChatGPT
Used by 200M+ people daily to find and compare productsGoogle Gemini
Built into every Google search and Android phonePerplexity
Fastest-growing AI search engine for shopping researchClaude
Trusted by power users for high-consideration purchase researchMicrosoft Copilot
AI shopping inside Windows, Bing, and EdgeAI shopping agents
Autonomous agents that buy on behalf of customersRun your health & beauty store on any platform
xpay connects to the store you already run — Shopify, WooCommerce, Wix, or Squarespace.
Or browse other categories
See how xpay positions brands across every major DTC vertical.
Health & Beauty — frequently asked
Quick answers from our onboarding playbook.
Your supplement facts and FDA disclaimers belong on your product page; xpay never edits product copy. The agent receives your structured ingredient list and links shoppers back to your PDP for the full regulatory copy.
Yes. Robots policy in xpay's dashboard lets you allow / block specific agent bots (GPTBot, ClaudeBot, PerplexityBot, Applebot-Extended, etc.) at the catalog level. Default policy allows reputable agents and blocks scrapers.
Yes — one xpay install, multi-category. Topicals route to Beauty; ingestibles route to Health Care / Vitamins & Supplements. Each SKU lands in the right place — set per item, not per brand.
Not yet. xpay does not currently support Rx flows (prescription verification, pharmacist sign-off). OTC, supplement, and cosmetics SKUs work today.
Your customers are buying inside AI chat right now.
Your products should be there. List for free today — and start appearing every time someone asks an AI what to buy.