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  7. Amazon Cognito

Amazon Cognito logo

Amazon Cognito

Approaching Agent-Ready
Agent-Ready SaaS Index · aws.amazon.com · scored 2026-05-09 · rubric v2.0
Score 71 / 100
Customer Identity And Access Management Ciam
Free tier
Self-serve checkout
Public API

Amazon Cognito scores 71/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a public API exists with documentation; usage-based / per-token pricing is published; a free entry path exists.

See Amazon Cognito pricing summaryLive pricing page
Pricing
Amazon Cognito pricing
As of 2026-05-09 · aws.amazon.com/cognito/pricing/
Pay-as-you-go API
Sign up, get an API key, pay per call

Self-serve checkout with public pricing — an autonomous agent can complete the purchase without a sales call.

Signup: email
API key
Instant use
Free tier
Score breakdown · rubric v2.0
How Amazon Cognito scores on the agent-ready dimensions

Public pricing visibility

12 / 15

Self-serve checkout

15 / 15

Public API + docs

12 / 20

Usage-based / metered pricing

13 / 20

Free entry path

7 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
71 / 100
Effective pricing
What it actually costs at typical scale
5,000 direct‑sign‑in MAU (within free tier)
$0/mo
· All MAU are direct or social sign‑ins· Below 10,000 free MAU limit
Confidence: high
20,000 direct‑sign‑in MAU
$150/mo
· 10,000 free MAU applied· 10,000 billed at $0.015 per MAU
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 100/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

Yes

Can cancel online

Yes

Payment methods

card
invoice

Human approval recommended

No

Pricing transparency

full

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

No

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

No

Invoice payment available

Yes

Purchase orders supported

Yes

MSA required

Unknown

DPA available

Yes

Security review required

Unknown

Trial

Available, no card

API readiness
API & developer surface

API-first product

No

Public API docs

docs.aws.amazon.com/cognito/latest/devel

Sandbox present

No

Webhooks

No

MCP mentioned

No

Enterprise signals
Trust & compliance

SSO / SAML

Yes

RBAC

Yes

Audit logs

Yes

Competitive intel
Positioning & ecosystem

Buyer persona

smb
mid market
enterprise
developer

Integrations mentioned
Amazon SNS
Amazon SES
Agent purchase simulation
Six-step check: can an agent actually buy from Amazon Cognito?
✓

Discover price

◐

Select a plan

✗

Pay per task

✓

Avoid a sales call

◐

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
  • A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Amazon Cognito could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Amazon Cognito pricing — With Amazon Cognito, you pay only for what you use. There are no minimum fees and no upfront commitments. Amazon Cognito charges for identity management and data synchronization, and the pricing for these features are described below.

tier_count

5

lowest_paid_entry_usd

11.25

free_tier

true

free_tier_terms

null

per_unit_price

null

annual_required

false

self_serve_paid_tiers

4

sales_only_tiers

0

public_api_docs_url

https://builder.aws.com/

api_docs_auth_walled

false

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

{"unit_class":"token","confidence":"rejected","agent_task_price_forecastable":"no","rejected_reason":"reject-context word found within ±200 chars (seat/period/credit/etc.)","evidence_text":"$11.25 per month for token"}

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":false,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Amazon Cognito pricing
CTAs (40): Skip to main content · Filter: All · English · Contact us · AWS Marketplace · Support · My account · Search · Sign in to console · Create account · Overview · Features
Price tokens (50): $0.015 · $0.015 · $0.015 · $14 · $14 · $0.015 · $0.015 · $14 · $0.015 · $0.015 · $74.25 · $14
Skip to main content Filter: All English Contact us AWS Marketplace Support My account Search Filter: All Sign in to console Create account Amazon Cognito Overview Features Pricing Getting Started FAQs More AWS Amazon Cognito Pricing Amazon Cognito pricing Get started for free Request a pricing quote Pricing overview With Amazon Cognito, you pay only for what you use. There are no minimum fees and no upfront commitments. Amazon Cognito charges for identity management and data synchronization, and the pricing for these features are described below. Pricing tiers Amazon Cognito offers you three pricing tiers to choose from when configuring your user pools, each priced based on your usage: Lite Lite provides basic user registration, authentication, and management capabilities, including social identity and SAML/OIDC provider integration, and password-based authentication. Lite is targeted for value-oriented use-cases. It includes all Cognito user pool capabilities (without advanced security features) available before November 22, 2024. Essentials Essentials offers comprehensive and flexible user authentication and access control features, allowing customers to implement secure, scalable, and customized sign-up and sign-in experiences for their application within minutes. It includes all capabilities in Lite along with supporting Managed Login and passwordless login options using passkeys, email, or SMS. Essentials also supports customizing access tokens and disallowing password …
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Are you Amazon Cognito? Something off in this listing?
Agent-Ready Spec
Amazon Cognito
Approaching Agent-Ready

71

/ 100 (rubric v2.0)
Category

Customer Identity And Access Management Ciam

Pricing model

Not advertised

Tier count

5

Free tier

Yes

Lowest paid entry

$11.25/mo

Self-serve / sales-only tiers

4 / 0

Public API docs

Public

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from aws.amazon.com/cognito/pricing/
Pricing model

Pay-as-you-go API

Agent-purchase verdict
Agent-ready
100/100 · v2.1
Canonical answer

Amazon Cognito pricing starts at $0.015 per MAU per month for the Essentials tier; a free tier of 10,000 MAU is available; paid usage up to $0.015 per MAU per month. Billed monthly.

Cheapest entry

Free tier (Free)

Actions
Open live pricing page
Verdict reflects Approaching Agent-Ready status under rubric v2.0. Source observed at https://aws.amazon.com/cognito/pricing/.
Agent-friendly features0 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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