Magic Hour
Magic Hour scores 82/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a public API exists with documentation; usage-based / per-token pricing is published.
Magic Hour pricing
Free
Free
Creator
Contact sales
Pro
Contact sales
Business
Contact sales
How Magic Hour scores on the agent-ready dimensions
Public pricing visibility
15 / 15
Self-serve checkout
15 / 15
Public API + docs
16 / 20
Usage-based / metered pricing
20 / 20
Free entry path
4 / 7
No sales call required
7 / 7
Card / wallet / x402 payment
5 / 6
Machine-readable bonus (MCP / OpenAPI)
0 / 10
Total
82 / 100
Can an autonomous agent transact here?
Can create account
Can enter payment method
Can upgrade plan
Can buy more usage
Can cancel online
Payment methods
Human approval recommended
Pricing transparency
full
Purchase motion
self_serve
Demo required
Quote required
Annual commit required
Unknown
Auto-renewal mentioned
Cancellation policy visible
Refund policy visible
Invoice payment available
Purchase orders supported
MSA required
DPA available
Security review required
Annual discount
33% off
API & developer surface
API-first product
Sandbox present
Unknown
Webhooks
Unknown
MCP mentioned
Positioning & ecosystem
“Access the Latest AI Models. Create Without Limits”
Buyer persona
Six-step check: can an agent actually buy from Magic Hour?
Discover price
Select a plan
Pay per task
Avoid a sales call
API docs without auth
Estimate cost upfront
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.- Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
- Every advertised tier is self-serve; no tier requires scheduling a call.
- A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
- No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
- API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
- No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
How Magic Hour could lift its score
Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.
| pricing_visible | true |
| headline_phrasing | Access the Latest AI Models. Create Without Limits — Yes, your generations are private from other users and Magic Hour. We will never access any of your assets without your explicit permission. You have the option to delete the generated asset after completion from our system. Make sure to download it first if you'd like to keep it, as it's deleted forever. |
| tier_count | 1 |
| lowest_paid_entry_usd | null |
| free_tier | true |
| free_tier_terms | null |
| per_unit_price | null |
| annual_required | true |
| self_serve_paid_tiers | 0 |
| sales_only_tiers | 1 |
| public_api_docs_url | https://magichour.ai/developer |
| api_docs_auth_walled | false |
| ai_pricing_json_present | false |
| agents_txt_present | false |
| anonymous_purchase_path | false |
| per_unit_classification | null |
| usage_headline_present | false |
| custom_tier_present | true |
| agent_friendly | {"ai_pricing_json":false,"agents_txt":false,"llms_txt":true,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false} |
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See agent-ready picksMagic Hour
82
/ 100 (rubric v2.0)AI Video Generator
Not advertised
1
Yes
Sales-led
0 / 1
Public
No
Not published
2026-05-09
Tier-based subscription
Free plan
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.ai-pricing.json
agents.txt
llms.txt
sitemap.xml
MCP Server Card
Agent Skills
x402 / MPP
Compare Magic Hour with peers
Highest-scoring companies in the same category that an AI agent might evaluate as an alternative.Synthesia
78
Hour One
77
VidAU
72
Artflow
72
Elai.io
69
Hipclip
69
Submagic
69
Record Once
69
Explore the Agent-Ready SaaS Index
25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.