Synthesia
Synthesia scores 78/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a public API exists with documentation; usage-based / per-token pricing is published; a free entry path exists.
Synthesia pricing
Basic
Free
Starter
$29/mo
flatCreator
$89/mo
flatEnterprise
Contact sales
How Synthesia scores on the agent-ready dimensions
Public pricing visibility
15 / 15
Self-serve checkout
15 / 15
Public API + docs
16 / 20
Usage-based / metered pricing
13 / 20
Free entry path
7 / 7
No sales call required
7 / 7
Card / wallet / x402 payment
5 / 6
Machine-readable bonus (MCP / OpenAPI)
0 / 10
Total
78 / 100
What it actually costs at typical scale
1 user on Starter plan (monthly)
$29/mo
1 user on Creator plan (monthly)
$89/mo
Can an autonomous agent transact here?
Can create account
Can enter payment method
Can upgrade plan
Can buy more usage
Can cancel online
Payment methods
Human approval recommended
Pricing transparency
full
Purchase motion
self_serve
Demo required
Quote required
Annual commit required
Auto-renewal mentioned
Cancellation policy visible
Refund policy visible
Invoice payment available
Purchase orders supported
MSA required
DPA available
Security review required
Trial
Available, no card
Annual discount
25% off
API & developer surface
API-first product
Sandbox present
Webhooks
MCP mentioned
Trust & compliance
Certifications
SSO / SAML
RBAC
Unknown
Audit logs
Unknown
Positioning & ecosystem
“Ready to scale your video production?”
Buyer persona
Six-step check: can an agent actually buy from Synthesia?
Discover price
Select a plan
Pay per task
Avoid a sales call
API docs without auth
Estimate cost upfront
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.- Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
- Every advertised tier is self-serve; no tier requires scheduling a call.
- No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
- API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
- No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
How Synthesia could lift its score
Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.
| pricing_visible | true |
| headline_phrasing | Ready to scale your video production? — Plans now starting from $18/month - Save 38% |
| tier_count | 5 |
| lowest_paid_entry_usd | 18 |
| free_tier | false |
| free_tier_terms | null |
| per_unit_price | null |
| annual_required | false |
| self_serve_paid_tiers | 0 |
| sales_only_tiers | 1 |
| public_api_docs_url | null |
| api_docs_auth_walled | null |
| ai_pricing_json_present | false |
| agents_txt_present | false |
| anonymous_purchase_path | false |
| per_unit_classification | null |
| usage_headline_present | false |
| custom_tier_present | true |
| agent_friendly | {"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false} |
View raw extracted page text →
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See agent-ready picksSynthesia
78
/ 100 (rubric v2.0)AI Video Generator
Ready to scale your video production? — Plans now starting from $18/month - Save 38%
5
No
$18/mo
0 / 1
Auth-walled
No
Not published
2026-05-09
Tier-based subscription
Synthesia pricing starts at $0/mo for the Basic free plan; paid plans range from $29/mo for the Starter plan to $89/mo for the Creator plan. Billed monthly or annually.
Free plan (Free)
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.ai-pricing.json
agents.txt
llms.txt
sitemap.xml
MCP Server Card
Agent Skills
x402 / MPP
Compare Synthesia with peers
Highest-scoring companies in the same category that an AI agent might evaluate as an alternative.Magic Hour
82
Hour One
77
VidAU
72
Artflow
72
Elai.io
69
Hipclip
69
Submagic
69
Record Once
69
Explore the Agent-Ready SaaS Index
25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.