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Trustpilot logo

Trustpilot

Partially Agent-Ready
Agent-Ready SaaS Index · trustpilot.com · scored 2026-05-09 · rubric v2.0
Score 47 / 100
Reputation Management
Free tier
Self-serve checkout

Trustpilot scores 47/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a free entry path exists.

See Trustpilot pricing summaryLive pricing page
Pricing
Trustpilot pricing
As of 2026-05-09 · business.trustpilot.com/pricing
Billed annually only — no monthly option
Free
Free
50 review invitations per month
basic profile page
access to Support Center
Starter
$99/mo
billed annually
100 review invitations per month
2 widgets to collect reviews
1 user
1 domain
15 integrations
Plus
$319/mo
billed annually
300 review invitations per month
10 widgets to collect reviews
3 users
up to 3 domains
25 integrations
Premium
$799/mo
billed annually
1000 review invitations per month
21 widgets to showcase TrustScore
10 users
unlimited domains
25 integrations
Enterprise
Sales
Contact sales
Unlimited review invitations
22 widgets to showcase TrustScore
1000 users
unlimited domains
custom integrations
Score breakdown · rubric v2.0
How Trustpilot scores on the agent-ready dimensions

Public pricing visibility

13 / 15

Self-serve checkout

15 / 15

Public API + docs

0 / 20

Usage-based / metered pricing

0 / 20

Free entry path

7 / 7

No sales call required

7 / 7

Card / wallet / x402 payment

5 / 6

Machine-readable bonus (MCP / OpenAPI)

0 / 10

Total
47 / 100
Effective pricing
What it actually costs at typical scale
Starter plan for a small business (1 domain, 1 user)
$99/mo
· 12‑month prepaid contract· Includes 100 review invitations per month
Confidence: high
Premium plan for a growing company (unlimited domains, 10 users)
$799/mo
· 12‑month prepaid contract· Includes 1000 review invitations per month
Confidence: high
Agent purchase verdict
Can an autonomous agent transact here?
Agent-ready
LLM score: 60/100

Can create account

Yes

Can enter payment method

Yes

Can upgrade plan

Yes

Can buy more usage

No

Can cancel online

Yes

Payment methods

card

Human approval recommended

No

Pricing transparency

partial

Purchase motion

self_serve

Demo required

No

Quote required

No

Annual commit required

Yes

Auto-renewal mentioned

No

Cancellation policy visible

No

Refund policy visible

No

Minimum term

12 months

Invoice payment available

Unknown

Purchase orders supported

Unknown

MSA required

Unknown

DPA available

Unknown

Security review required

Unknown

Trial

14 days (no card)

Competitive intel
Positioning & ecosystem
Headline

“Turn trust into growth with Trustpilot”

Buyer persona

smb
mid market
enterprise

Integrations mentioned
Salesforce
Shopify
Agent purchase simulation
Six-step check: can an agent actually buy from Trustpilot?
✓

Discover price

✓

Select a plan

✗

Pay per task

✓

Avoid a sales call

✗

API docs without auth

✗

Estimate cost upfront

Analysis
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.
✓ For an AI agent
  • Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
  • Every advertised tier is self-serve; no tier requires scheduling a call.
  • A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
◐ Opportunities for the provider
  • No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
  • API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
  • PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
  • No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
One-line fix
How Trustpilot could lift its score

Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.

pricing_visible

true

headline_phrasing

Turn trust into growth with Trustpilot — Choose the right plan to help you reach more customers, earn their trust and keep them loyal for life. All contracts are a 12-month commitment, starting at the prices below.

tier_count

1

lowest_paid_entry_usd

99

free_tier

true

free_tier_terms

null

per_unit_price

null

annual_required

true

self_serve_paid_tiers

1

sales_only_tiers

0

public_api_docs_url

null

api_docs_auth_walled

null

ai_pricing_json_present

false

agents_txt_present

false

anonymous_purchase_path

false

per_unit_classification

null

usage_headline_present

false

custom_tier_present

true

agent_friendly

{"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":false,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false}

View raw extracted page text →
Page heading: Turn trust into growth with Trustpilot
CTAs (40): Engage with feedback · Accelerate conversions · Improve with insights · Drive revenue growth · Small and scaling businesses · Enterprises · Service reviews · Product reviews · Location reviews · Review invitations · Profile page · Respond to reviews
Price tokens (4): $99per month · $5 · $319per month · $799per month
SolutionsBy business goalEngage with feedbackAccelerate conversionsImprove with insightsDrive revenue growthBy business sizeSmall and scaling businessesEnterprisesFeaturesInvite reviewsService reviewsProduct reviewsLocation reviewsReview invitationsEngage with feedbackProfile pageRespond to reviewsAccelerate conversionsReview SEO & AI DiscoveryTrustpilot widgetsSocial media toolsMarketing assetsImprove with insightsReview spotlightMarket insightsReview insightsData and analyticsReview taggingVisitor insightsPricingResourcesBlogCustomer storiesGuides and reportsWebinars and videosHelp CenterPartners: referral programIntegrationsCompanyAbout TrustpilotTrustpilot for ConsumersTrustpilot Data SolutionsLog inCreate free accountMenuCloseSolutionsFeaturesPricingResourcesCompanyLog inCreate free accountTurn trust into growth with Trustpilot Choose the right plan to help you reach more customers, earn their trust and keep them loyal for life. All contracts are a 12-month commitment, starting at the prices below.Starterfrom$99per month, billed upfront annuallyBuy nowStart growing trust100 review invitations per month2 widgets to collect reviews and showcase trust1 user1 domain15 integrations into your marketing & eCommerce toolsPower your ads with Trustpilot marketing assets*Designed for small businesses (up to $5M revenue).Available to new customers only.Plusfrom$319per month, per domain, billed upfront annuallyTry free for 14 daysTurn trust into demand300 review invitations per month…
You work at Trustpilot?
Claim this scorecard & lift your score.

Get the breakdown of every signal we measured, the one-line fix, and how your peers in Reputation Management stack up.

Evaluating Trustpilot?
Compare the agent-ready picks in Reputation Management.

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Are you Trustpilot? Something off in this listing?
Agent-Ready Spec
Trustpilot
Partially Agent-Ready

47

/ 100 (rubric v2.0)
Category

Reputation Management

Pricing model

Not advertised

Tier count

1

Free tier

Yes

Lowest paid entry

$99/mo

Self-serve / sales-only tiers

1 / 0

Public API docs

Auth-walled

Anonymous purchase path

No

Machine-readable pricing

Not published

Last refreshed

2026-05-09

Pricing intelligenceInsights extracted from business.trustpilot.com/pricing
Pricing model

Annual-only tier subscription

Agent-purchase verdict
Agent-ready
60/100 · v2.1
Canonical answer

Trustpilot pricing starts at $0/mo for the Free plan; paid plans begin at $99/mo for the Starter plan, $319/mo for Plus, and $799/mo for Premium, all billed annually.

Cheapest entry

Free plan (Free)

Actions
Open live pricing page
Verdict reflects Partially Agent-Ready status under rubric v2.0. Source observed at https://business.trustpilot.com/pricing.
Agent-friendly features0 of 7 present
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.

ai-pricing.json

agents.txt

llms.txt

sitemap.xml

MCP Server Card

Agent Skills

x402 / MPP

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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