Upp
Upp scores 57/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; usage-based / per-token pricing is published.
Upp pricing
10 SKUs priced in mixed units (business, wallet, wallets_bundle…)
| Model / SKU | Input | Output |
|---|---|---|
Extra business | $0.09 / business | — |
Extra wallet | $0.03 / wallet | — |
Over 50 wallets bundle | $1.5 / wallets_bundle | — |
Extra list | $0.03 / list | — |
Extra schedule | $0.03 / schedule | — |
Extra company | $0.09 / company | — |
Extra user | $0.09 / user | — |
SMS (70 symbols) | $0.051 / sms | — |
WhatsApp message | $0.01 / message | — |
Storage per GB per day | $0.09 / GB | — |
How Upp scores on the agent-ready dimensions
Public pricing visibility
15 / 15
Self-serve checkout
15 / 15
Public API + docs
0 / 20
Usage-based / metered pricing
20 / 20
Free entry path
0 / 7
No sales call required
7 / 7
Card / wallet / x402 payment
0 / 6
Machine-readable bonus (MCP / OpenAPI)
0 / 10
Total
57 / 100
What it actually costs at typical scale
Basic package for 1 business, no add‑ons
$14.7/mo
Can an autonomous agent transact here?
Can create account
Can enter payment method
Can upgrade plan
Can buy more usage
Can cancel online
Payment methods
Unknown
Human approval recommended
Pricing transparency
full
Purchase motion
self_serve
Demo required
Quote required
Annual commit required
Unknown
Auto-renewal mentioned
Cancellation policy visible
Refund policy visible
Invoice payment available
Unknown
Purchase orders supported
Unknown
MSA required
Unknown
DPA available
Unknown
Security review required
Unknown
Trial
10 days (no card)
Positioning & ecosystem
Buyer persona
Six-step check: can an agent actually buy from Upp?
Discover price
Select a plan
Pay per task
Avoid a sales call
API docs without auth
Estimate cost upfront
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.- Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
- Every advertised tier is self-serve; no tier requires scheduling a call.
- A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
- No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
- API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
- No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
How Upp could lift its score
Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.
| pricing_visible | true |
| headline_phrasing | Pricing |
| tier_count | 3 |
| lowest_paid_entry_usd | null |
| free_tier | true |
| free_tier_terms | null |
| per_unit_price | null |
| annual_required | false |
| self_serve_paid_tiers | 0 |
| sales_only_tiers | 1 |
| public_api_docs_url | null |
| api_docs_auth_walled | null |
| ai_pricing_json_present | false |
| agents_txt_present | false |
| anonymous_purchase_path | false |
| per_unit_classification | {"unit_class":"message","confidence":"rejected","agent_task_price_forecastable":"no","rejected_reason":"reject-context word found within ±200 chars (seat/period/credit/etc.)","evidence_text":"$0.09 / dayMessagingSend SMS"} |
| usage_headline_present | false |
| custom_tier_present | true |
| agent_friendly | {"ai_pricing_json":false,"agents_txt":false,"llms_txt":false,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false} |
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See agent-ready picksUpp
57
/ 100 (rubric v2.0)CRM
Pricing
3
Yes
Sales-led
0 / 1
Auth-walled
No
Not published
2026-05-09
Per-model / per-SKU pricing
Upp pricing starts at $0.49 per day for the basic package; a 10‑day free trial is available; additional features are billed per day.
Basic package
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.ai-pricing.json
agents.txt
llms.txt
sitemap.xml
MCP Server Card
Agent Skills
x402 / MPP
Compare Upp with peers
Highest-scoring companies in the same category that an AI agent might evaluate as an alternative.Attio
85
Qerdos
78
GreenRope
75
HubSpot CRM
72
UPilot
71
Nimble
69
Creatio CRM
69
GoCRM
69
Explore the Agent-Ready SaaS Index
25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.