Zapier
Zapier scores 56/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; API access is partial; a free entry path exists.
Zapier pricing
Free
Free
Professional
$19.99/mo
billed annuallyTeam
$69/mo
billed annuallyEnterprise
Contact sales
How Zapier scores on the agent-ready dimensions
Public pricing visibility
15 / 15
Self-serve checkout
15 / 15
Public API + docs
2 / 20
Usage-based / metered pricing
0 / 20
Free entry path
7 / 7
No sales call required
7 / 7
Card / wallet / x402 payment
5 / 6
Machine-readable bonus (MCP / OpenAPI)
5 / 10
Total
56 / 100
What it actually costs at typical scale
Free plan, 100 tasks/month
$0/mo
Professional plan, annual billing, 10K tasks/month
$19.99/mo
Can an autonomous agent transact here?
Can create account
Can enter payment method
Can upgrade plan
Can buy more usage
Can cancel online
Payment methods
Human approval recommended
Pricing transparency
full
Purchase motion
self_serve
Demo required
Quote required
Annual commit required
Auto-renewal mentioned
Cancellation policy visible
Refund policy visible
Invoice payment available
Purchase orders supported
MSA required
DPA available
Security review required
Trial
Available, no card
Annual discount
33% off
API & developer surface
API-first product
Sandbox present
Unknown
Webhooks
MCP mentioned
Trust & compliance
SSO / SAML
RBAC
Unknown
Audit logs
Unknown
Positioning & ecosystem
“AI orchestration plans”
Buyer persona
Six-step check: can an agent actually buy from Zapier?
Discover price
https://zapier.com/pricing — slider exposes USD tier pricesSelect a plan
Free, Pro, Team, Enterprise distinct tiersPay per task
Tasks metered inside tier; 1.25x overage applies above the capAvoid a sales call
Free, Pro, Team self-serveAPI docs without auth
https://platform.zapier.com/docs publicEstimate cost upfront
Per-task overage rate and tier task counts both exposedPros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-03. Not a review of the product — only of its current pricing posture for agent buyers.- Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
- API documentation is reachable without a login — discovery and integration can happen in one session.
- A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
- No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
- Some tiers are sales-led; the highest-capacity surfaces are not self-serve.
- PPU requires account creation and an issued API key; a fully unauthenticated agent purchase is not yet supported.
- No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
- A unit price is published but consumption per task is not declared upfront — cost predictability is partial.
How Zapier could lift its score
Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.
| pricing_visible | true |
| headline_phrasing | AI orchestration plans — No-code automation across 9,000+ apps |
| tier_count | 8 |
| lowest_paid_entry_usd | 19.99 |
| free_tier | true |
| free_tier_terms | null |
| per_unit_price | null |
| annual_required | true |
| self_serve_paid_tiers | 5 |
| sales_only_tiers | 0 |
| public_api_docs_url | https://zapier.com/developer-platform |
| api_docs_auth_walled | false |
| ai_pricing_json_present | false |
| agents_txt_present | false |
| anonymous_purchase_path | false |
| per_unit_classification | null |
| usage_headline_present | false |
| custom_tier_present | true |
| agent_friendly | {"ai_pricing_json":false,"agents_txt":false,"llms_txt":true,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false} |
View raw extracted page text →
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56
/ 100 (rubric v2.0)Workflow Automation
AI orchestration plans — No-code automation across 9,000+ apps
8 (slider / volume ladder)
Yes
$19.99/mo
5 / 0
Public
No
Not published
2026-05-09
Tier-based subscription
Zapier pricing starts at $0/mo for the Free plan; paid plans up to $69/mo. Billed monthly or annually with a 33% discount.
Free plan (Free)
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.ai-pricing.json
agents.txt
llms.txt
sitemap.xml
MCP Server Card
Agent Skills
x402 / MPP
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