Brands in the answer
20
Marketplace share
45%
Independent-brand share
55%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Bright Startsbrightstarts.com | 100% of answers | $40.44 | Claim | ||
2 | — | Cosco Kidscoscokids.com | 100% of answers | $59.00 | Claim | ||
3 | — | Ten Littletenlittle.com | 100% of answers | $42.00 | Claim | ||
4 | — | Infantino Musicinfantinomusic.com | 100% of answers | $47.99 | Claim | ||
5 | — | CYBEXcybex.com | 100% of answers | $699.95 | Claim | ||
6 | — | H&Mhandm.com | 100% of answers | $9.99 | Claim | ||
7 | — | Monbebemonbebe.com | 100% of answers | $388.00 | Claim | ||
8 | — | Graco Babygracobaby.com | 100% of answers | $202.49 | Claim | ||
9 | — | Carter's Babycartersbaby.com | 100% of answers | $14.50 | Claim | ||
10 | — | Evenfloevenflo.com | 100% of answers | $439.99 | Claim | ||
11 | — | Chicco Bravochiccobravo.com | 67% of answers | $449.99 | Claim | ||
12 | — | Safety 1stsafety1st.com | 100% of answers | $119.99 | Claim | ||
13 | — | Graco Modesgracomodes.com | 67% of answers | $299.97 | Claim | ||
14 | — | Smart Stepssmartsteps.com | 67% of answers | $74.97 | Claim | ||
15 | — | NINI and LOLIniniandloli.com | 67% of answers | $680.00 | Claim | ||
16 | — | Bed Bath & Beyondbedbathandbeyond.com | 67% of answers | $319.99 | Claim | ||
17 | — | Johnson's Babyjohnsonsbaby.com | 67% of answers | $13.59 | Claim | ||
18 | — | Nuna Ravanunarava.com | 67% of answers | $450.00 | Claim | ||
19 | — | Doona United Statesdoonaunitedstates.com | 67% of answers | $550.00 | Claim | ||
20 | — | Babylistbabylist.com | 67% of answers | $339.99 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price20/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Sweden. I want to buy baby kids online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Baby Kids in other countries
Other categories in Sweden
Run a baby kids store in Sweden?
See exactly where you stand on this shelf — and what moves you up it.