Brands in the answer
20
Marketplace share
10%
Independent-brand share
90%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Threshold Solidthresholdsolid.com | 100% of answers | $41.25 | Claim | ||
2 | — | Percale Hemmedpercalehemmed.com | 100% of answers | $259.00 | Claim | ||
3 | — | IKEAikea.com | 100% of answers | $44.99 | Claim | ||
4 | — | Hotelhotel.com | 100% of answers | $141.00 | Claim | ||
5 | — | Hotelier Egyptianhotelieregyptian.com | 100% of answers | $47.99 | Claim | ||
6 | — | Boll & Branchbollandbranch.com | 100% of answers | $261.63 | Claim | ||
7 | — | Parachute Brushedparachutebrushed.com | 100% of answers | $279.00 | Claim | ||
8 | — | The Companythecompany.com | 100% of answers | $72.80 | Claim | ||
9 | — | Quincequince.com | 100% of answers | $94.00 | Claim | ||
10 | — | Bed Bath & Beyondbedbathandbeyond.com | 100% of answers | $104.99 | Claim | ||
11 | — | Charter Clubcharterclub.com | 100% of answers | $120.00 | Claim | ||
12 | — | H&Mhandm.com | 100% of answers | $129.00 | Claim | ||
13 | — | Brooklinenbrooklinen.com | 100% of answers | $89.00 | Claim | ||
14 | — | Homehome.com | 100% of answers | $34.23 | Claim | ||
15 | — | 1200 Thread1200thread.com | 67% of answers | $33.77 | Claim | ||
16 | — | Lands' Endlandsend.com | 100% of answers | $125.97 | Claim | ||
17 | — | Sijosijo.com | 100% of answers | $185.00 | Claim | ||
18 | — | Pottery Barnpotterybarn.com | 67% of answers | $199.00 | Claim | ||
19 | — | Home Depothomedepot.com | 67% of answers | $24.68 | Claim | ||
20 | — | Macy's Microfibermacysmicrofiber.com | 67% of answers | $28.00 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price20/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Denmark. I want to buy bedding bath online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Bedding Bath in other countries
Other categories in Denmark
Run a bedding bath store in Denmark?
See exactly where you stand on this shelf — and what moves you up it.